Creative testing results

DNA

DNA Huoleton narhen munat

December 10, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
DNA
Campaign
DNA Huoleton narhen munat
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
Challenger (25 - 50% market share)
First branded
moment
1
 seconds
Ad size
16:9
Ad length
20
 seconds
Market
Global
Age group
Gender
All
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
57.8
Benchmark:
35.84
Your creative
Benchmark
0
100
57.8
Benchmark:
55.18
Your creative
Benchmark
0
100
57.8
Benchmark:
49.67
Your creative
Benchmark
0
100
57.8
Benchmark:
41.06
Your creative
Benchmark
0
100
57.8
Benchmark:
53.77
Your creative
Benchmark
0
100
57.8
Benchmark:
32.26
Your creative
Benchmark
0
100
57.8
Benchmark:
46.54
Your creative
Benchmark
0
100
57.8
Benchmark:
43.82
Your creative
Benchmark
0
100
57.8
Benchmark:
40.6
Your creative
Benchmark
0
100
57.8
Benchmark:
75.59
Your creative
Benchmark
0
100
57.8
Benchmark:
49.14
Your creative
Benchmark
0
100
57.8
Benchmark:
57.38
Your creative
Benchmark
0
100
57.8
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
5.93
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.34
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
10.73
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
51.75
Benchmark:
35.84
Your creative
Benchmark
0
100
51.75
Benchmark:
55.18
Your creative
Benchmark
0
100
51.75
Benchmark:
49.67
Your creative
Benchmark
0
100
51.75
Benchmark:
41.06
Your creative
Benchmark
0
100
51.75
Benchmark:
53.77
Your creative
Benchmark
0
100
51.75
Benchmark:
32.26
Your creative
Benchmark
0
100
51.75
Benchmark:
46.54
Your creative
Benchmark
0
100
51.75
Benchmark:
43.82
Your creative
Benchmark
0
100
51.75
Benchmark:
40.6
Your creative
Benchmark
0
100
51.75
Benchmark:
75.59
Your creative
Benchmark
0
100
51.75
Benchmark:
49.14
Your creative
Benchmark
0
100
51.75
Benchmark:
57.38
Your creative
Benchmark
0
100
51.75
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
3.21
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
9.63
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
7.16
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
37.49
Benchmark:
35.84
Your creative
Benchmark
0
100
37.49
Benchmark:
55.18
Your creative
Benchmark
0
100
37.49
Benchmark:
49.67
Your creative
Benchmark
0
100
37.49
Benchmark:
41.06
Your creative
Benchmark
0
100
37.49
Benchmark:
53.77
Your creative
Benchmark
0
100
37.49
Benchmark:
32.26
Your creative
Benchmark
0
100
37.49
Benchmark:
46.54
Your creative
Benchmark
0
100
37.49
Benchmark:
43.82
Your creative
Benchmark
0
100
37.49
Benchmark:
40.6
Your creative
Benchmark
0
100
37.49
Benchmark:
75.59
Your creative
Benchmark
0
100
37.49
Benchmark:
49.14
Your creative
Benchmark
0
100
37.49
Benchmark:
57.38
Your creative
Benchmark
0
100
37.49
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.29
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
5.13
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
13.59
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
YouTube
pre-roll skippable

With 5.93 seconds of Active Attention, Youtube pre-roll skippable is a top-tier choice for challenger brands seeking reinforcement. More than 30% of the ad is actively viewed, ensuring sustained message delivery before viewers scroll away or skip. For challenger brands, securing Active Attention is key to competing with leaders.

Complementary format
General Web
pre-roll

A reliable secondary platform to amplify engagement is General_Web pre-roll. This option balances 3.21 of Active Attention with 9.62 of Passive Attention, strengthening message recall.

Reconsider format
General Web
outstream video

Formats delivering only 1.28 seconds of Active Attention lack sufficient retention for mid-funnel campaigns. More effective choices are available to meet engagement objectives.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Strong

In a consideration-stage campaign, early branding ensures familiarity, allowing audiences to connect with your brand’s message instantly.

Ad length and format
Strong

This length is well-suited for reinforcing brand associations, offering a balance between storytelling and clear call-to-action messaging. For a challenger brand, brand placement is even more crucial—ensure you place the brand midway to strengthen recall and improve recognition in a competitive space.