Creative testing results

Bunnings

Bunno's Snags

July 28, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Bunnings
Campaign
Bunno's Snags
Primary campaign objective
Short term conversion (or other lower funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
0
 seconds
Ad size
Ad length
30
 seconds
Market
Global
Age group
Gender
All
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
64
Benchmark:
35.84
Your creative
Benchmark
0
100
64
Benchmark:
55.18
Your creative
Benchmark
0
100
64
Benchmark:
49.67
Your creative
Benchmark
0
100
64
Benchmark:
41.06
Your creative
Benchmark
0
100
64
Benchmark:
53.77
Your creative
Benchmark
0
100
64
Benchmark:
32.26
Your creative
Benchmark
0
100
64
Benchmark:
46.54
Your creative
Benchmark
0
100
64
Benchmark:
43.82
Your creative
Benchmark
0
100
64
Benchmark:
40.6
Your creative
Benchmark
0
100
64
Benchmark:
75.59
Your creative
Benchmark
0
100
64
Benchmark:
49.14
Your creative
Benchmark
0
100
64
Benchmark:
57.38
Your creative
Benchmark
0
100
64
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
6.8
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
6
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
17.1
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
66
Benchmark:
35.84
Your creative
Benchmark
0
100
66
Benchmark:
55.18
Your creative
Benchmark
0
100
66
Benchmark:
49.67
Your creative
Benchmark
0
100
66
Benchmark:
41.06
Your creative
Benchmark
0
100
66
Benchmark:
53.77
Your creative
Benchmark
0
100
66
Benchmark:
32.26
Your creative
Benchmark
0
100
66
Benchmark:
46.54
Your creative
Benchmark
0
100
66
Benchmark:
43.82
Your creative
Benchmark
0
100
66
Benchmark:
40.6
Your creative
Benchmark
0
100
66
Benchmark:
75.59
Your creative
Benchmark
0
100
66
Benchmark:
49.14
Your creative
Benchmark
0
100
66
Benchmark:
57.38
Your creative
Benchmark
0
100
66
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.8
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.1
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
21.1
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
58
Benchmark:
35.84
Your creative
Benchmark
0
100
58
Benchmark:
55.18
Your creative
Benchmark
0
100
58
Benchmark:
49.67
Your creative
Benchmark
0
100
58
Benchmark:
41.06
Your creative
Benchmark
0
100
58
Benchmark:
53.77
Your creative
Benchmark
0
100
58
Benchmark:
32.26
Your creative
Benchmark
0
100
58
Benchmark:
46.54
Your creative
Benchmark
0
100
58
Benchmark:
43.82
Your creative
Benchmark
0
100
58
Benchmark:
40.6
Your creative
Benchmark
0
100
58
Benchmark:
75.59
Your creative
Benchmark
0
100
58
Benchmark:
49.14
Your creative
Benchmark
0
100
58
Benchmark:
57.38
Your creative
Benchmark
0
100
58
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
3.3
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
10.3
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
16.4
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
50
Benchmark:
35.84
Your creative
Benchmark
0
100
50
Benchmark:
55.18
Your creative
Benchmark
0
100
50
Benchmark:
49.67
Your creative
Benchmark
0
100
50
Benchmark:
41.06
Your creative
Benchmark
0
100
50
Benchmark:
53.77
Your creative
Benchmark
0
100
50
Benchmark:
32.26
Your creative
Benchmark
0
100
50
Benchmark:
46.54
Your creative
Benchmark
0
100
50
Benchmark:
43.82
Your creative
Benchmark
0
100
50
Benchmark:
40.6
Your creative
Benchmark
0
100
50
Benchmark:
75.59
Your creative
Benchmark
0
100
50
Benchmark:
49.14
Your creative
Benchmark
0
100
50
Benchmark:
57.38
Your creative
Benchmark
0
100
50
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.4
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
5.8
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
22.9
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
in-stream

0.442 is the best fit for immediate conversion goals, securing 0.39549999999999996 of Active Attention. This makes it ideal for rapid-response sales messaging, assuming brand-building efforts are running in parallel.

Complementary format
YouTube
pre-roll skippable

A strong complementary format for reinforcing conversions is 0.567. With 0.522, it extends reach and enhances message effectiveness.

Reconsider format
General Web
outstream video

With just 0.1345 engaging immediately and 1.35 seconds of Active Attention overall, this format does not deliver adequate impact for sales-driven objectives. High early disengagement limits effectiveness.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Strong

For a small brand competing in the performance space, early branding maintains visibility against larger competitors and ensures your brand is top of mind.

Ad length and format
Ineffective

Long-form video is poorly suited for lower-funnel objectives, where concise, direct messaging is far more effective. For a small brand aiming to convert efficiently, delivering a clear message quickly is crucial—shorten the ad to 10 or 6 seconds to drive stronger conversion impact and reduce wasted impressions.