Creative testing results

Raid

Mmm roaches

July 30, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Raid
Campaign
Mmm roaches
Primary campaign objective
Short term conversion (or other lower funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
1
 seconds
Ad size
9:16
Ad length
15
 seconds
Market
Global
Age group
Gender
All
Platform:
Snapchat
Format:
commercial

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
68.64
Benchmark:
35.84
Your creative
Benchmark
0
100
68.64
Benchmark:
55.18
Your creative
Benchmark
0
100
68.64
Benchmark:
49.67
Your creative
Benchmark
0
100
68.64
Benchmark:
41.06
Your creative
Benchmark
0
100
68.64
Benchmark:
53.77
Your creative
Benchmark
0
100
68.64
Benchmark:
32.26
Your creative
Benchmark
0
100
68.64
Benchmark:
46.54
Your creative
Benchmark
0
100
68.64
Benchmark:
43.82
Your creative
Benchmark
0
100
68.64
Benchmark:
40.6
Your creative
Benchmark
0
100
68.64
Benchmark:
75.59
Your creative
Benchmark
0
100
68.64
Benchmark:
49.14
Your creative
Benchmark
0
100
68.64
Benchmark:
57.38
Your creative
Benchmark
0
100
68.64
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
8.47
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.42
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
6.12
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
TikTok
Format:
in-feed

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
41.59
Benchmark:
35.84
Your creative
Benchmark
0
100
41.59
Benchmark:
55.18
Your creative
Benchmark
0
100
41.59
Benchmark:
49.67
Your creative
Benchmark
0
100
41.59
Benchmark:
41.06
Your creative
Benchmark
0
100
41.59
Benchmark:
53.77
Your creative
Benchmark
0
100
41.59
Benchmark:
32.26
Your creative
Benchmark
0
100
41.59
Benchmark:
46.54
Your creative
Benchmark
0
100
41.59
Benchmark:
43.82
Your creative
Benchmark
0
100
41.59
Benchmark:
40.6
Your creative
Benchmark
0
100
41.59
Benchmark:
75.59
Your creative
Benchmark
0
100
41.59
Benchmark:
49.14
Your creative
Benchmark
0
100
41.59
Benchmark:
57.38
Your creative
Benchmark
0
100
41.59
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.44
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.05
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
12.52
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
stories

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
38.96
Benchmark:
35.84
Your creative
Benchmark
0
100
38.96
Benchmark:
55.18
Your creative
Benchmark
0
100
38.96
Benchmark:
49.67
Your creative
Benchmark
0
100
38.96
Benchmark:
41.06
Your creative
Benchmark
0
100
38.96
Benchmark:
53.77
Your creative
Benchmark
0
100
38.96
Benchmark:
32.26
Your creative
Benchmark
0
100
38.96
Benchmark:
46.54
Your creative
Benchmark
0
100
38.96
Benchmark:
43.82
Your creative
Benchmark
0
100
38.96
Benchmark:
40.6
Your creative
Benchmark
0
100
38.96
Benchmark:
75.59
Your creative
Benchmark
0
100
38.96
Benchmark:
49.14
Your creative
Benchmark
0
100
38.96
Benchmark:
57.38
Your creative
Benchmark
0
100
38.96
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.39
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.04
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
12.57
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Instagram
Format:
stories

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
37.03
Benchmark:
35.84
Your creative
Benchmark
0
100
37.03
Benchmark:
55.18
Your creative
Benchmark
0
100
37.03
Benchmark:
49.67
Your creative
Benchmark
0
100
37.03
Benchmark:
41.06
Your creative
Benchmark
0
100
37.03
Benchmark:
53.77
Your creative
Benchmark
0
100
37.03
Benchmark:
32.26
Your creative
Benchmark
0
100
37.03
Benchmark:
46.54
Your creative
Benchmark
0
100
37.03
Benchmark:
43.82
Your creative
Benchmark
0
100
37.03
Benchmark:
40.6
Your creative
Benchmark
0
100
37.03
Benchmark:
75.59
Your creative
Benchmark
0
100
37.03
Benchmark:
49.14
Your creative
Benchmark
0
100
37.03
Benchmark:
57.38
Your creative
Benchmark
0
100
37.03
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.02
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.03
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
12.95
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
standard video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
36.43
Benchmark:
35.84
Your creative
Benchmark
0
100
36.43
Benchmark:
55.18
Your creative
Benchmark
0
100
36.43
Benchmark:
49.67
Your creative
Benchmark
0
100
36.43
Benchmark:
41.06
Your creative
Benchmark
0
100
36.43
Benchmark:
53.77
Your creative
Benchmark
0
100
36.43
Benchmark:
32.26
Your creative
Benchmark
0
100
36.43
Benchmark:
46.54
Your creative
Benchmark
0
100
36.43
Benchmark:
43.82
Your creative
Benchmark
0
100
36.43
Benchmark:
40.6
Your creative
Benchmark
0
100
36.43
Benchmark:
75.59
Your creative
Benchmark
0
100
36.43
Benchmark:
49.14
Your creative
Benchmark
0
100
36.43
Benchmark:
57.38
Your creative
Benchmark
0
100
36.43
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.58
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.05
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
10.37
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Snapchat
commercial

0.86 is the best fit for immediate conversion goals, securing 0.85 of Active Attention. This makes it ideal for rapid-response sales messaging, assuming brand-building efforts are running in parallel.

Complementary format
TikTok
in-feed

A strong complementary format for reinforcing conversions is 0.94. With 0.71, it extends reach and enhances message effectiveness.

Reconsider format
Pinterest
standard video

With just 0.11 engaging immediately and 0.58 seconds of Active Attention overall, this format does not deliver adequate impact for sales-driven objectives. High early disengagement limits effectiveness.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Strong

For a small brand competing in the performance space, early branding maintains visibility against larger competitors and ensures your brand is top of mind.

Ad length and format
Needs Work

These formats are not ideal for 15-20 second ads, as users quickly disengage on scrollable channels. To boost performance, shorten the ad and focus on formats designed for shorter, high-impact content that capture attention more effectively.