Creative testing results

Colombia

Teeeeeez

July 30, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Colombia
Campaign
Teeeeeez
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
3
 seconds
Ad size
1:1
Ad length
15
 seconds
Market
Global
Age group
Gender
All
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
52.04
Benchmark:
35.84
Your creative
Benchmark
0
100
52.04
Benchmark:
55.18
Your creative
Benchmark
0
100
52.04
Benchmark:
49.67
Your creative
Benchmark
0
100
52.04
Benchmark:
41.06
Your creative
Benchmark
0
100
52.04
Benchmark:
53.77
Your creative
Benchmark
0
100
52.04
Benchmark:
32.26
Your creative
Benchmark
0
100
52.04
Benchmark:
46.54
Your creative
Benchmark
0
100
52.04
Benchmark:
43.82
Your creative
Benchmark
0
100
52.04
Benchmark:
40.6
Your creative
Benchmark
0
100
52.04
Benchmark:
75.59
Your creative
Benchmark
0
100
52.04
Benchmark:
49.14
Your creative
Benchmark
0
100
52.04
Benchmark:
57.38
Your creative
Benchmark
0
100
52.04
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.87
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.9
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
6.23
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
feed

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
32.17
Benchmark:
35.84
Your creative
Benchmark
0
100
32.17
Benchmark:
55.18
Your creative
Benchmark
0
100
32.17
Benchmark:
49.67
Your creative
Benchmark
0
100
32.17
Benchmark:
41.06
Your creative
Benchmark
0
100
32.17
Benchmark:
53.77
Your creative
Benchmark
0
100
32.17
Benchmark:
32.26
Your creative
Benchmark
0
100
32.17
Benchmark:
46.54
Your creative
Benchmark
0
100
32.17
Benchmark:
43.82
Your creative
Benchmark
0
100
32.17
Benchmark:
40.6
Your creative
Benchmark
0
100
32.17
Benchmark:
75.59
Your creative
Benchmark
0
100
32.17
Benchmark:
49.14
Your creative
Benchmark
0
100
32.17
Benchmark:
57.38
Your creative
Benchmark
0
100
32.17
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.47
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.71
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
12.81
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
max width video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
37.87
Benchmark:
35.84
Your creative
Benchmark
0
100
37.87
Benchmark:
55.18
Your creative
Benchmark
0
100
37.87
Benchmark:
49.67
Your creative
Benchmark
0
100
37.87
Benchmark:
41.06
Your creative
Benchmark
0
100
37.87
Benchmark:
53.77
Your creative
Benchmark
0
100
37.87
Benchmark:
32.26
Your creative
Benchmark
0
100
37.87
Benchmark:
46.54
Your creative
Benchmark
0
100
37.87
Benchmark:
43.82
Your creative
Benchmark
0
100
37.87
Benchmark:
40.6
Your creative
Benchmark
0
100
37.87
Benchmark:
75.59
Your creative
Benchmark
0
100
37.87
Benchmark:
49.14
Your creative
Benchmark
0
100
37.87
Benchmark:
57.38
Your creative
Benchmark
0
100
37.87
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.78
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.55
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
10.67
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
standard video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
35.83
Benchmark:
35.84
Your creative
Benchmark
0
100
35.83
Benchmark:
55.18
Your creative
Benchmark
0
100
35.83
Benchmark:
49.67
Your creative
Benchmark
0
100
35.83
Benchmark:
41.06
Your creative
Benchmark
0
100
35.83
Benchmark:
53.77
Your creative
Benchmark
0
100
35.83
Benchmark:
32.26
Your creative
Benchmark
0
100
35.83
Benchmark:
46.54
Your creative
Benchmark
0
100
35.83
Benchmark:
43.82
Your creative
Benchmark
0
100
35.83
Benchmark:
40.6
Your creative
Benchmark
0
100
35.83
Benchmark:
75.59
Your creative
Benchmark
0
100
35.83
Benchmark:
49.14
Your creative
Benchmark
0
100
35.83
Benchmark:
57.38
Your creative
Benchmark
0
100
35.83
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.4
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.27
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
10.33
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
in-stream

With 4.87 seconds of Active Attention, Facebook in-stream is the strongest option for reinforcing small brand visibility. More than 32% of the ad is viewed actively, securing meaningful brand exposure before audience drop-off. For small brands, high Active Attention is crucial for competing with larger brands.

Complementary format
Facebook
feed

A supportive secondary format is feed, which delivers 1.47 seconds of Active Attention. When used together, these formats reinforce messaging and maximize recall.

Reconsider format
Pinterest
standard video

With only 0.4 seconds of Active Attention, this format is a poor fit for mid-funnel campaigns. Other formats offer greater engagement, making them more effective choices.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Needs Work

In mid-funnel campaigns, shifting branding earlier will ensure stronger recall and engagement. By this time, only 31.5% of viewers remain engaged—adjust for better effectiveness.

Ad length and format
Ineffective

On these platforms, users frequently disengage before mid-funnel messaging fully registers, particularly in fast-decay environments. For a small brand working to build recognition, this drop-off weakens impact—shortening the ad can improve efficiency and increase the likelihood that the message is absorbed.