Creative testing results

Breuninger

Fashion, baby

July 31, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Breuninger
Campaign
Fashion, baby
Primary campaign objective
Short term conversion (or other lower funnel objectives)
Brand size
Challenger (25 - 50% market share)
First branded
moment
8
 seconds
Ad size
2:3
Ad length
10
 seconds
Market
Germany
Age group
Gender
All
Platform:
Pinterest
Format:
standard video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
39.03
Benchmark:
35.84
Your creative
Benchmark
0
100
39.03
Benchmark:
55.18
Your creative
Benchmark
0
100
39.03
Benchmark:
49.67
Your creative
Benchmark
0
100
39.03
Benchmark:
41.06
Your creative
Benchmark
0
100
39.03
Benchmark:
53.77
Your creative
Benchmark
0
100
39.03
Benchmark:
32.26
Your creative
Benchmark
0
100
39.03
Benchmark:
46.54
Your creative
Benchmark
0
100
39.03
Benchmark:
43.82
Your creative
Benchmark
0
100
39.03
Benchmark:
40.6
Your creative
Benchmark
0
100
39.03
Benchmark:
75.59
Your creative
Benchmark
0
100
39.03
Benchmark:
49.14
Your creative
Benchmark
0
100
39.03
Benchmark:
57.38
Your creative
Benchmark
0
100
39.03
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.28
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.43
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
5.29
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Pinterest
standard video

With 0.28 seconds of Active Attention, Pinterest standard_video is a top-tier choice for challenger brands seeking reinforcement. More than 3% of the ad is actively viewed, ensuring sustained message delivery before viewers scroll away or skip. For challenger brands, securing Active Attention is key to competing with leaders.

Complementary format

Reconsider format

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Ineffective

In conversion campaigns, delayed branding significantly impacts performance. At this point, only 1.2% of viewers remain engaged—adjust branding placement to capture attention earlier.

Ad length and format
Ineffective

These formats struggle to hold attention for 10-second ads, as users tend to scroll past before the message fully registers. For a challenger brand, limited recognition makes this drop-off even more costly—on these platforms, concise 6-second ads are often a smarter choice for capturing attention and driving action more efficiently.