Creative testing results
some brand
campaign
July 30, 2025
Ad & campaign details
The ad, platform, formats and demographics your creative was tested against
Brand
some brand
Campaign
campaign
Primary campaign objective
Brand building & awareness (or other upper funnel objectives)
Brand size
Challenger (25 - 50% market share)
First branded
moment
1
seconds
Ad size
2:3
Ad length
9
seconds
Market
Global
Age group
Gender
All
Platform:
Pinterest
Format:
standard video
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
40.71
Benchmark:
35.84
Your creative
Benchmark
0
100
40.71
Benchmark:
55.18
Your creative
Benchmark
0
100
40.71
Benchmark:
49.67
Your creative
Benchmark
0
100
40.71
Benchmark:
41.06
Your creative
Benchmark
0
100
40.71
Benchmark:
53.77
Your creative
Benchmark
0
100
40.71
Benchmark:
32.26
Your creative
Benchmark
0
100
40.71
Benchmark:
46.54
Your creative
Benchmark
0
100
40.71
Benchmark:
43.82
Your creative
Benchmark
0
100
40.71
Benchmark:
40.6
Your creative
Benchmark
0
100
40.71
Benchmark:
75.59
Your creative
Benchmark
0
100
40.71
Benchmark:
49.14
Your creative
Benchmark
0
100
40.71
Benchmark:
57.38
Your creative
Benchmark
0
100
40.71
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
0.43
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.12
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
4.44
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
standard video
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
40.71
Benchmark:
35.84
Your creative
Benchmark
0
100
40.71
Benchmark:
55.18
Your creative
Benchmark
0
100
40.71
Benchmark:
49.67
Your creative
Benchmark
0
100
40.71
Benchmark:
41.06
Your creative
Benchmark
0
100
40.71
Benchmark:
53.77
Your creative
Benchmark
0
100
40.71
Benchmark:
32.26
Your creative
Benchmark
0
100
40.71
Benchmark:
46.54
Your creative
Benchmark
0
100
40.71
Benchmark:
43.82
Your creative
Benchmark
0
100
40.71
Benchmark:
40.6
Your creative
Benchmark
0
100
40.71
Benchmark:
75.59
Your creative
Benchmark
0
100
40.71
Benchmark:
49.14
Your creative
Benchmark
0
100
40.71
Benchmark:
57.38
Your creative
Benchmark
0
100
40.71
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
0.43
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.12
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
4.44
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Recommendations
Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.
Media recommendations
If creative cannot be changed, which media choices maximise attention?
Recommended format
Pinterest
standard video
With 0.43 seconds of Active Attention, Pinterest standard_video provides a prime opportunity for a challenger brand to establish brand presence. Over 5% of the ad is actively consumed, maximizing impact before audience disengagement.
Complementary format
Reconsider format
Creative recommendations
If you can't influence the media, but can influence the creative.
Branding
Strong
For a challenger brand, early branding is a major advantage in a brand-building campaign. It ensures visibility among competitors and strengthens awareness.
Ad length and format
Ineffective
These formats are not ideal for 10-second ads, as users disengage quickly on scrollable channels. For a challenger brand without the strongest mental availability in the category, more attention is even more critical. Opt for high-retention formats that keep your brand visible and reinforce messaging effectively.