Creative testing results

Isuzu

DMAX

July 22, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Isuzu
Campaign
DMAX
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
3
 seconds
Ad size
16x9
Ad length
15
 seconds
Market
Australia
Age group
35 - 44,25 - 34,45 - 54
Gender
Male
All
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
65
Benchmark:
35.84
Your creative
Benchmark
0
100
65
Benchmark:
55.18
Your creative
Benchmark
0
100
65
Benchmark:
49.67
Your creative
Benchmark
0
100
65
Benchmark:
41.06
Your creative
Benchmark
0
100
65
Benchmark:
53.77
Your creative
Benchmark
0
100
65
Benchmark:
32.26
Your creative
Benchmark
0
100
65
Benchmark:
46.54
Your creative
Benchmark
0
100
65
Benchmark:
43.82
Your creative
Benchmark
0
100
65
Benchmark:
40.6
Your creative
Benchmark
0
100
65
Benchmark:
75.59
Your creative
Benchmark
0
100
65
Benchmark:
49.14
Your creative
Benchmark
0
100
65
Benchmark:
57.38
Your creative
Benchmark
0
100
65
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
8.9
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.7
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
2.4
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
51
Benchmark:
35.84
Your creative
Benchmark
0
100
51
Benchmark:
55.18
Your creative
Benchmark
0
100
51
Benchmark:
49.67
Your creative
Benchmark
0
100
51
Benchmark:
41.06
Your creative
Benchmark
0
100
51
Benchmark:
53.77
Your creative
Benchmark
0
100
51
Benchmark:
32.26
Your creative
Benchmark
0
100
51
Benchmark:
46.54
Your creative
Benchmark
0
100
51
Benchmark:
43.82
Your creative
Benchmark
0
100
51
Benchmark:
40.6
Your creative
Benchmark
0
100
51
Benchmark:
75.59
Your creative
Benchmark
0
100
51
Benchmark:
49.14
Your creative
Benchmark
0
100
51
Benchmark:
57.38
Your creative
Benchmark
0
100
51
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
6.6
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.1
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
5.3
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
67
Benchmark:
35.84
Your creative
Benchmark
0
100
67
Benchmark:
55.18
Your creative
Benchmark
0
100
67
Benchmark:
49.67
Your creative
Benchmark
0
100
67
Benchmark:
41.06
Your creative
Benchmark
0
100
67
Benchmark:
53.77
Your creative
Benchmark
0
100
67
Benchmark:
32.26
Your creative
Benchmark
0
100
67
Benchmark:
46.54
Your creative
Benchmark
0
100
67
Benchmark:
43.82
Your creative
Benchmark
0
100
67
Benchmark:
40.6
Your creative
Benchmark
0
100
67
Benchmark:
75.59
Your creative
Benchmark
0
100
67
Benchmark:
49.14
Your creative
Benchmark
0
100
67
Benchmark:
57.38
Your creative
Benchmark
0
100
67
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.6
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.1
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
6.4
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll non skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
71
Benchmark:
35.84
Your creative
Benchmark
0
100
71
Benchmark:
55.18
Your creative
Benchmark
0
100
71
Benchmark:
49.67
Your creative
Benchmark
0
100
71
Benchmark:
41.06
Your creative
Benchmark
0
100
71
Benchmark:
53.77
Your creative
Benchmark
0
100
71
Benchmark:
32.26
Your creative
Benchmark
0
100
71
Benchmark:
46.54
Your creative
Benchmark
0
100
71
Benchmark:
43.82
Your creative
Benchmark
0
100
71
Benchmark:
40.6
Your creative
Benchmark
0
100
71
Benchmark:
75.59
Your creative
Benchmark
0
100
71
Benchmark:
49.14
Your creative
Benchmark
0
100
71
Benchmark:
57.38
Your creative
Benchmark
0
100
71
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
3.6
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
9
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
2.4
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
74
Benchmark:
35.84
Your creative
Benchmark
0
100
74
Benchmark:
55.18
Your creative
Benchmark
0
100
74
Benchmark:
49.67
Your creative
Benchmark
0
100
74
Benchmark:
41.06
Your creative
Benchmark
0
100
74
Benchmark:
53.77
Your creative
Benchmark
0
100
74
Benchmark:
32.26
Your creative
Benchmark
0
100
74
Benchmark:
46.54
Your creative
Benchmark
0
100
74
Benchmark:
43.82
Your creative
Benchmark
0
100
74
Benchmark:
40.6
Your creative
Benchmark
0
100
74
Benchmark:
75.59
Your creative
Benchmark
0
100
74
Benchmark:
49.14
Your creative
Benchmark
0
100
74
Benchmark:
57.38
Your creative
Benchmark
0
100
74
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.5
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.3
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
10.2
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
General Web
pre-roll

With 8.88 seconds of Active Attention, General_Web pre-roll is the strongest option for reinforcing small brand visibility. More than 6.56 / 15 of the ad is viewed actively, securing meaningful brand exposure before audience drop-off. For small brands, high Active Attention is crucial for competing with larger brands.

Complementary format
General Web
outstream video

A supportive secondary format is outstream_video, which delivers 6.56 seconds of Active Attention. When used together, these formats reinforce messaging and maximize recall.

Reconsider format
YouTube
pre-roll skippable

With only 0.5 seconds of Active Attention, this format is a poor fit for mid-funnel campaigns. Other formats offer greater engagement, making them more effective choices.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Needs Work

In mid-funnel campaigns, shifting branding earlier will ensure stronger recall and engagement. By this time, only 34.4 of viewers remain engaged—adjust for better effectiveness.

Ad length and format
Ineffective

On these platforms, users frequently disengage before mid-funnel messaging fully registers, particularly in fast-decay environments. For a small brand working to build recognition, this drop-off weakens impact—shortening the ad can improve efficiency and increase the likelihood that the message is absorbed.