Creative testing results

UK Yellow Stuffs

Take My Strong Hand

July 30, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
UK Yellow Stuffs
Campaign
Take My Strong Hand
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
29
 seconds
Ad size
16:9
Ad length
30
 seconds
Market
Global
Age group
Gender
All
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
44.5
Benchmark:
35.84
Your creative
Benchmark
0
100
44.5
Benchmark:
55.18
Your creative
Benchmark
0
100
44.5
Benchmark:
49.67
Your creative
Benchmark
0
100
44.5
Benchmark:
41.06
Your creative
Benchmark
0
100
44.5
Benchmark:
53.77
Your creative
Benchmark
0
100
44.5
Benchmark:
32.26
Your creative
Benchmark
0
100
44.5
Benchmark:
46.54
Your creative
Benchmark
0
100
44.5
Benchmark:
43.82
Your creative
Benchmark
0
100
44.5
Benchmark:
40.6
Your creative
Benchmark
0
100
44.5
Benchmark:
75.59
Your creative
Benchmark
0
100
44.5
Benchmark:
49.14
Your creative
Benchmark
0
100
44.5
Benchmark:
57.38
Your creative
Benchmark
0
100
44.5
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
5.72
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.6
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
20.68
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
48.2
Benchmark:
35.84
Your creative
Benchmark
0
100
48.2
Benchmark:
55.18
Your creative
Benchmark
0
100
48.2
Benchmark:
49.67
Your creative
Benchmark
0
100
48.2
Benchmark:
41.06
Your creative
Benchmark
0
100
48.2
Benchmark:
53.77
Your creative
Benchmark
0
100
48.2
Benchmark:
32.26
Your creative
Benchmark
0
100
48.2
Benchmark:
46.54
Your creative
Benchmark
0
100
48.2
Benchmark:
43.82
Your creative
Benchmark
0
100
48.2
Benchmark:
40.6
Your creative
Benchmark
0
100
48.2
Benchmark:
75.59
Your creative
Benchmark
0
100
48.2
Benchmark:
49.14
Your creative
Benchmark
0
100
48.2
Benchmark:
57.38
Your creative
Benchmark
0
100
48.2
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
3.49
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.36
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
23.14
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
42.9
Benchmark:
35.84
Your creative
Benchmark
0
100
42.9
Benchmark:
55.18
Your creative
Benchmark
0
100
42.9
Benchmark:
49.67
Your creative
Benchmark
0
100
42.9
Benchmark:
41.06
Your creative
Benchmark
0
100
42.9
Benchmark:
53.77
Your creative
Benchmark
0
100
42.9
Benchmark:
32.26
Your creative
Benchmark
0
100
42.9
Benchmark:
46.54
Your creative
Benchmark
0
100
42.9
Benchmark:
43.82
Your creative
Benchmark
0
100
42.9
Benchmark:
40.6
Your creative
Benchmark
0
100
42.9
Benchmark:
75.59
Your creative
Benchmark
0
100
42.9
Benchmark:
49.14
Your creative
Benchmark
0
100
42.9
Benchmark:
57.38
Your creative
Benchmark
0
100
42.9
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.07
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
8.96
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
18.98
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
25.5
Benchmark:
35.84
Your creative
Benchmark
0
100
25.5
Benchmark:
55.18
Your creative
Benchmark
0
100
25.5
Benchmark:
49.67
Your creative
Benchmark
0
100
25.5
Benchmark:
41.06
Your creative
Benchmark
0
100
25.5
Benchmark:
53.77
Your creative
Benchmark
0
100
25.5
Benchmark:
32.26
Your creative
Benchmark
0
100
25.5
Benchmark:
46.54
Your creative
Benchmark
0
100
25.5
Benchmark:
43.82
Your creative
Benchmark
0
100
25.5
Benchmark:
40.6
Your creative
Benchmark
0
100
25.5
Benchmark:
75.59
Your creative
Benchmark
0
100
25.5
Benchmark:
49.14
Your creative
Benchmark
0
100
25.5
Benchmark:
57.38
Your creative
Benchmark
0
100
25.5
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.45
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.27
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
26.28
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
in-stream

With 5.72 seconds of Active Attention, Facebook in-stream is the strongest option for reinforcing small brand visibility. More than 19% of the ad is viewed actively, securing meaningful brand exposure before audience drop-off. For small brands, high Active Attention is crucial for competing with larger brands.

Complementary format
YouTube
pre-roll skippable

A supportive secondary format is pre-roll, which delivers 3.49 seconds of Active Attention. When used together, these formats reinforce messaging and maximize recall.

Reconsider format
General Web
outstream video

With only 0.45 seconds of Active Attention, this format is a poor fit for mid-funnel campaigns. Other formats offer greater engagement, making them more effective choices.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Ineffective

Late branding in reinforcement campaigns results in poor audience retention. By now, only 21.9% of viewers are still watching—shift branding earlier to maintain engagement.

Ad length and format
Ineffective

Longer ads tend to lose attention quickly in high-scroll environments, making them less effective for reinforcing brand messaging. For a small brand aiming to build recognition, maintaining engagement is critical—opt for high-retention formats or shorten the ad to 15 or 10 seconds for better efficiency.