Creative testing results

Dom Perignon

yas gaga slay mama

July 31, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Dom Perignon
Campaign
yas gaga slay mama
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
2
 seconds
Ad size
16:9
Ad length
60
 seconds
Market
Global
Age group
Gender
All
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
54.02
Benchmark:
35.84
Your creative
Benchmark
0
100
54.02
Benchmark:
55.18
Your creative
Benchmark
0
100
54.02
Benchmark:
49.67
Your creative
Benchmark
0
100
54.02
Benchmark:
41.06
Your creative
Benchmark
0
100
54.02
Benchmark:
53.77
Your creative
Benchmark
0
100
54.02
Benchmark:
32.26
Your creative
Benchmark
0
100
54.02
Benchmark:
46.54
Your creative
Benchmark
0
100
54.02
Benchmark:
43.82
Your creative
Benchmark
0
100
54.02
Benchmark:
40.6
Your creative
Benchmark
0
100
54.02
Benchmark:
75.59
Your creative
Benchmark
0
100
54.02
Benchmark:
49.14
Your creative
Benchmark
0
100
54.02
Benchmark:
57.38
Your creative
Benchmark
0
100
54.02
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
14.04
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
5.93
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
40.03
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
53.8
Benchmark:
35.84
Your creative
Benchmark
0
100
53.8
Benchmark:
55.18
Your creative
Benchmark
0
100
53.8
Benchmark:
49.67
Your creative
Benchmark
0
100
53.8
Benchmark:
41.06
Your creative
Benchmark
0
100
53.8
Benchmark:
53.77
Your creative
Benchmark
0
100
53.8
Benchmark:
32.26
Your creative
Benchmark
0
100
53.8
Benchmark:
46.54
Your creative
Benchmark
0
100
53.8
Benchmark:
43.82
Your creative
Benchmark
0
100
53.8
Benchmark:
40.6
Your creative
Benchmark
0
100
53.8
Benchmark:
75.59
Your creative
Benchmark
0
100
53.8
Benchmark:
49.14
Your creative
Benchmark
0
100
53.8
Benchmark:
57.38
Your creative
Benchmark
0
100
53.8
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
7.59
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
5.14
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
47.27
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
50.19
Benchmark:
35.84
Your creative
Benchmark
0
100
50.19
Benchmark:
55.18
Your creative
Benchmark
0
100
50.19
Benchmark:
49.67
Your creative
Benchmark
0
100
50.19
Benchmark:
41.06
Your creative
Benchmark
0
100
50.19
Benchmark:
53.77
Your creative
Benchmark
0
100
50.19
Benchmark:
32.26
Your creative
Benchmark
0
100
50.19
Benchmark:
46.54
Your creative
Benchmark
0
100
50.19
Benchmark:
43.82
Your creative
Benchmark
0
100
50.19
Benchmark:
40.6
Your creative
Benchmark
0
100
50.19
Benchmark:
75.59
Your creative
Benchmark
0
100
50.19
Benchmark:
49.14
Your creative
Benchmark
0
100
50.19
Benchmark:
57.38
Your creative
Benchmark
0
100
50.19
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.97
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
15.7
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
39.32
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
33.81
Benchmark:
35.84
Your creative
Benchmark
0
100
33.81
Benchmark:
55.18
Your creative
Benchmark
0
100
33.81
Benchmark:
49.67
Your creative
Benchmark
0
100
33.81
Benchmark:
41.06
Your creative
Benchmark
0
100
33.81
Benchmark:
53.77
Your creative
Benchmark
0
100
33.81
Benchmark:
32.26
Your creative
Benchmark
0
100
33.81
Benchmark:
46.54
Your creative
Benchmark
0
100
33.81
Benchmark:
43.82
Your creative
Benchmark
0
100
33.81
Benchmark:
40.6
Your creative
Benchmark
0
100
33.81
Benchmark:
75.59
Your creative
Benchmark
0
100
33.81
Benchmark:
49.14
Your creative
Benchmark
0
100
33.81
Benchmark:
57.38
Your creative
Benchmark
0
100
33.81
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.41
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
5.45
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
53.14
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
in-stream

With 14.04 seconds of Active Attention, Facebook in-stream is the strongest option for reinforcing small brand visibility. More than 23% of the ad is viewed actively, securing meaningful brand exposure before audience drop-off. For small brands, high Active Attention is crucial for competing with larger brands.

Complementary format
YouTube
pre-roll skippable

A supportive secondary format is Youtube pre-roll skippable, which delivers 7.59 seconds of Active Attention. When used together, these formats reinforce messaging and maximize recall.

Reconsider format
General Web
outstream video

With only 1.4 seconds of Active Attention, this format is a poor fit for mid-funnel campaigns. Other formats offer greater engagement, making them more effective choices.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Strong

At the consideration stage, immediate branding helps solidify recognition and familiarity. No changes needed—continue to reinforce distinctive assets.

Ad length and format
Ineffective

Longer ads tend to lose attention quickly in high-scroll environments, making them less effective for reinforcing brand messaging. For a small brand aiming to build recognition, maintaining engagement is critical—opt for high-retention formats or shorten the ad to 15 or 10 seconds for better efficiency.