Creative testing results

Get Your (Ass) Going

Scotland? Sure, I Guess

July 31, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Get Your (Ass) Going
Campaign
Scotland? Sure, I Guess
Primary campaign objective
Brand building & awareness (or other upper funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
3
 seconds
Ad size
1:1
Ad length
16
 seconds
Market
Global
Age group
Gender
All
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
58.54
Benchmark:
35.84
Your creative
Benchmark
0
100
58.54
Benchmark:
55.18
Your creative
Benchmark
0
100
58.54
Benchmark:
49.67
Your creative
Benchmark
0
100
58.54
Benchmark:
41.06
Your creative
Benchmark
0
100
58.54
Benchmark:
53.77
Your creative
Benchmark
0
100
58.54
Benchmark:
32.26
Your creative
Benchmark
0
100
58.54
Benchmark:
46.54
Your creative
Benchmark
0
100
58.54
Benchmark:
43.82
Your creative
Benchmark
0
100
58.54
Benchmark:
40.6
Your creative
Benchmark
0
100
58.54
Benchmark:
75.59
Your creative
Benchmark
0
100
58.54
Benchmark:
49.14
Your creative
Benchmark
0
100
58.54
Benchmark:
57.38
Your creative
Benchmark
0
100
58.54
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
5.85
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
5.25
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
4.9
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
feed

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
38.15
Benchmark:
35.84
Your creative
Benchmark
0
100
38.15
Benchmark:
55.18
Your creative
Benchmark
0
100
38.15
Benchmark:
49.67
Your creative
Benchmark
0
100
38.15
Benchmark:
41.06
Your creative
Benchmark
0
100
38.15
Benchmark:
53.77
Your creative
Benchmark
0
100
38.15
Benchmark:
32.26
Your creative
Benchmark
0
100
38.15
Benchmark:
46.54
Your creative
Benchmark
0
100
38.15
Benchmark:
43.82
Your creative
Benchmark
0
100
38.15
Benchmark:
40.6
Your creative
Benchmark
0
100
38.15
Benchmark:
75.59
Your creative
Benchmark
0
100
38.15
Benchmark:
49.14
Your creative
Benchmark
0
100
38.15
Benchmark:
57.38
Your creative
Benchmark
0
100
38.15
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.46
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.78
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
12.76
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
max width video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
45.71
Benchmark:
35.84
Your creative
Benchmark
0
100
45.71
Benchmark:
55.18
Your creative
Benchmark
0
100
45.71
Benchmark:
49.67
Your creative
Benchmark
0
100
45.71
Benchmark:
41.06
Your creative
Benchmark
0
100
45.71
Benchmark:
53.77
Your creative
Benchmark
0
100
45.71
Benchmark:
32.26
Your creative
Benchmark
0
100
45.71
Benchmark:
46.54
Your creative
Benchmark
0
100
45.71
Benchmark:
43.82
Your creative
Benchmark
0
100
45.71
Benchmark:
40.6
Your creative
Benchmark
0
100
45.71
Benchmark:
75.59
Your creative
Benchmark
0
100
45.71
Benchmark:
49.14
Your creative
Benchmark
0
100
45.71
Benchmark:
57.38
Your creative
Benchmark
0
100
45.71
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.27
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
5.75
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8.98
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
standard video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
42.05
Benchmark:
35.84
Your creative
Benchmark
0
100
42.05
Benchmark:
55.18
Your creative
Benchmark
0
100
42.05
Benchmark:
49.67
Your creative
Benchmark
0
100
42.05
Benchmark:
41.06
Your creative
Benchmark
0
100
42.05
Benchmark:
53.77
Your creative
Benchmark
0
100
42.05
Benchmark:
32.26
Your creative
Benchmark
0
100
42.05
Benchmark:
46.54
Your creative
Benchmark
0
100
42.05
Benchmark:
43.82
Your creative
Benchmark
0
100
42.05
Benchmark:
40.6
Your creative
Benchmark
0
100
42.05
Benchmark:
75.59
Your creative
Benchmark
0
100
42.05
Benchmark:
49.14
Your creative
Benchmark
0
100
42.05
Benchmark:
57.38
Your creative
Benchmark
0
100
42.05
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.7
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
6.42
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8.89
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
in-stream

With 5.85 seconds of Active Attention, Facebook in-stream is the most effective option for a small brand to achieve awareness objectives. More than 37% of the ad is actively consumed, ensuring strong message delivery before users disengage.

Complementary format
Facebook
feed

A complementary choice for boosting engagement is Facebook feed. With 2.46 seconds of Active Attention and 0.78 seconds of Passive Attention, it enhances visibility and reach.

Reconsider format
Pinterest
standard video

Formats with less than 0.7 seconds of Active Attention are not viable for awareness-building, regardless of brand scale. Insufficient exposure before drop-off weakens effectiveness.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Needs Work

Small brands should maximize branding presence in awareness campaigns. By this time, only 29.6% of viewers are still engaged—delayed branding limits brand exposure, shift earlier for stronger impact.

Ad length and format
Inefficient

Longer ads struggle to maintain attention on high-scroll formats, making them less effective for upper-funnel objectives. For a small brand working to build awareness, lost attention means lost opportunity—opt for high-retention formats to improve engagement and maximize impact.