Creative testing results

Jiffy Lube

Jiffy Lube 15 min Oil Change Service vs Joey Logano: Doing a Crossword

August 8, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Jiffy Lube
Campaign
Jiffy Lube 15 min Oil Change Service vs Joey Logano: Doing a Crossword
Primary campaign objective
Brand building & awareness (or other upper funnel objectives)
Brand size
Challenger (25 - 50% market share)
First branded
moment
1
 seconds
Ad size
16:9
Ad length
30
 seconds
Market
Global
Age group
18 - 24, 25 - 34, 35 - 44, 45 - 54, 55+
Gender
Both
All
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
54.61
Benchmark:
35.84
Your creative
Benchmark
0
100
54.61
Benchmark:
55.18
Your creative
Benchmark
0
100
54.61
Benchmark:
49.67
Your creative
Benchmark
0
100
54.61
Benchmark:
41.06
Your creative
Benchmark
0
100
54.61
Benchmark:
53.77
Your creative
Benchmark
0
100
54.61
Benchmark:
32.26
Your creative
Benchmark
0
100
54.61
Benchmark:
46.54
Your creative
Benchmark
0
100
54.61
Benchmark:
43.82
Your creative
Benchmark
0
100
54.61
Benchmark:
40.6
Your creative
Benchmark
0
100
54.61
Benchmark:
75.59
Your creative
Benchmark
0
100
54.61
Benchmark:
49.14
Your creative
Benchmark
0
100
54.61
Benchmark:
57.38
Your creative
Benchmark
0
100
54.61
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
5.52
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.87
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
19.61
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
53.93
Benchmark:
35.84
Your creative
Benchmark
0
100
53.93
Benchmark:
55.18
Your creative
Benchmark
0
100
53.93
Benchmark:
49.67
Your creative
Benchmark
0
100
53.93
Benchmark:
41.06
Your creative
Benchmark
0
100
53.93
Benchmark:
53.77
Your creative
Benchmark
0
100
53.93
Benchmark:
32.26
Your creative
Benchmark
0
100
53.93
Benchmark:
46.54
Your creative
Benchmark
0
100
53.93
Benchmark:
43.82
Your creative
Benchmark
0
100
53.93
Benchmark:
40.6
Your creative
Benchmark
0
100
53.93
Benchmark:
75.59
Your creative
Benchmark
0
100
53.93
Benchmark:
49.14
Your creative
Benchmark
0
100
53.93
Benchmark:
57.38
Your creative
Benchmark
0
100
53.93
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.29
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
15.28
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
10.43
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
39.26
Benchmark:
35.84
Your creative
Benchmark
0
100
39.26
Benchmark:
55.18
Your creative
Benchmark
0
100
39.26
Benchmark:
49.67
Your creative
Benchmark
0
100
39.26
Benchmark:
41.06
Your creative
Benchmark
0
100
39.26
Benchmark:
53.77
Your creative
Benchmark
0
100
39.26
Benchmark:
32.26
Your creative
Benchmark
0
100
39.26
Benchmark:
46.54
Your creative
Benchmark
0
100
39.26
Benchmark:
43.82
Your creative
Benchmark
0
100
39.26
Benchmark:
40.6
Your creative
Benchmark
0
100
39.26
Benchmark:
75.59
Your creative
Benchmark
0
100
39.26
Benchmark:
49.14
Your creative
Benchmark
0
100
39.26
Benchmark:
57.38
Your creative
Benchmark
0
100
39.26
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.63
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
7.22
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
21.15
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
YouTube
pre-roll skippable

With 5.52 seconds of Active Attention, YouTube pre-roll skippable provides a prime opportunity for a challenger brand to establish brand presence. Over 18.4% of the ad is actively consumed, maximizing impact before audience disengagement.

Complementary format
General Web
pre-roll

A strategic addition to boost engagement and exposure is General Web pre-roll. With 4.29 seconds of Active Attention and 15.28 seconds of Passive Attention, it serves as an effective awareness driver.

Reconsider format
General Web
outstream video

With only 1.63 seconds of Active Attention, this format is ill-suited for brand-building, regardless of scale. Formats with sub-2.5-second Active Attention fail to provide necessary exposure before users disengage.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Strong

For a challenger brand, early branding is a major advantage in a brand-building campaign. It ensures visibility among competitors and strengthens awareness.

Ad length and format
Ineffective

These formats are not well-suited for this ad length, as users tend to disengage quickly on scrollable channels. Opt for high-retention formats and consider reducing the ad length to 15 or 10 seconds for improved effectiveness.