Creative testing results

CeraVe

Acne Go Bye-Bye

July 30, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
CeraVe
Campaign
Acne Go Bye-Bye
Primary campaign objective
Brand building & awareness (or other upper funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
5
 seconds
Ad size
16:9
Ad length
15
 seconds
Market
France
Age group
18 - 24
Gender
Female
All
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
53
Benchmark:
35.84
Your creative
Benchmark
0
100
53
Benchmark:
55.18
Your creative
Benchmark
0
100
53
Benchmark:
49.67
Your creative
Benchmark
0
100
53
Benchmark:
41.06
Your creative
Benchmark
0
100
53
Benchmark:
53.77
Your creative
Benchmark
0
100
53
Benchmark:
32.26
Your creative
Benchmark
0
100
53
Benchmark:
46.54
Your creative
Benchmark
0
100
53
Benchmark:
43.82
Your creative
Benchmark
0
100
53
Benchmark:
40.6
Your creative
Benchmark
0
100
53
Benchmark:
75.59
Your creative
Benchmark
0
100
53
Benchmark:
49.14
Your creative
Benchmark
0
100
53
Benchmark:
57.38
Your creative
Benchmark
0
100
53
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.97
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.18
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
6.85
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll non skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
43.8
Benchmark:
35.84
Your creative
Benchmark
0
100
43.8
Benchmark:
55.18
Your creative
Benchmark
0
100
43.8
Benchmark:
49.67
Your creative
Benchmark
0
100
43.8
Benchmark:
41.06
Your creative
Benchmark
0
100
43.8
Benchmark:
53.77
Your creative
Benchmark
0
100
43.8
Benchmark:
32.26
Your creative
Benchmark
0
100
43.8
Benchmark:
46.54
Your creative
Benchmark
0
100
43.8
Benchmark:
43.82
Your creative
Benchmark
0
100
43.8
Benchmark:
40.6
Your creative
Benchmark
0
100
43.8
Benchmark:
75.59
Your creative
Benchmark
0
100
43.8
Benchmark:
49.14
Your creative
Benchmark
0
100
43.8
Benchmark:
57.38
Your creative
Benchmark
0
100
43.8
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
3.71
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.92
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
7.37
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
51.4
Benchmark:
35.84
Your creative
Benchmark
0
100
51.4
Benchmark:
55.18
Your creative
Benchmark
0
100
51.4
Benchmark:
49.67
Your creative
Benchmark
0
100
51.4
Benchmark:
41.06
Your creative
Benchmark
0
100
51.4
Benchmark:
53.77
Your creative
Benchmark
0
100
51.4
Benchmark:
32.26
Your creative
Benchmark
0
100
51.4
Benchmark:
46.54
Your creative
Benchmark
0
100
51.4
Benchmark:
43.82
Your creative
Benchmark
0
100
51.4
Benchmark:
40.6
Your creative
Benchmark
0
100
51.4
Benchmark:
75.59
Your creative
Benchmark
0
100
51.4
Benchmark:
49.14
Your creative
Benchmark
0
100
51.4
Benchmark:
57.38
Your creative
Benchmark
0
100
51.4
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
3.46
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.66
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8.87
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
47.7
Benchmark:
35.84
Your creative
Benchmark
0
100
47.7
Benchmark:
55.18
Your creative
Benchmark
0
100
47.7
Benchmark:
49.67
Your creative
Benchmark
0
100
47.7
Benchmark:
41.06
Your creative
Benchmark
0
100
47.7
Benchmark:
53.77
Your creative
Benchmark
0
100
47.7
Benchmark:
32.26
Your creative
Benchmark
0
100
47.7
Benchmark:
46.54
Your creative
Benchmark
0
100
47.7
Benchmark:
43.82
Your creative
Benchmark
0
100
47.7
Benchmark:
40.6
Your creative
Benchmark
0
100
47.7
Benchmark:
75.59
Your creative
Benchmark
0
100
47.7
Benchmark:
49.14
Your creative
Benchmark
0
100
47.7
Benchmark:
57.38
Your creative
Benchmark
0
100
47.7
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.39
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
7.65
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
5.96
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
30.1
Benchmark:
35.84
Your creative
Benchmark
0
100
30.1
Benchmark:
55.18
Your creative
Benchmark
0
100
30.1
Benchmark:
49.67
Your creative
Benchmark
0
100
30.1
Benchmark:
41.06
Your creative
Benchmark
0
100
30.1
Benchmark:
53.77
Your creative
Benchmark
0
100
30.1
Benchmark:
32.26
Your creative
Benchmark
0
100
30.1
Benchmark:
46.54
Your creative
Benchmark
0
100
30.1
Benchmark:
43.82
Your creative
Benchmark
0
100
30.1
Benchmark:
40.6
Your creative
Benchmark
0
100
30.1
Benchmark:
75.59
Your creative
Benchmark
0
100
30.1
Benchmark:
49.14
Your creative
Benchmark
0
100
30.1
Benchmark:
57.38
Your creative
Benchmark
0
100
30.1
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.51
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.22
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
11.27
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
in-stream

With 4.97 seconds of Active Attention, Facebook in-stream is the most effective option for a small brand to achieve awareness objectives. More than 4.97 / 15 of the ad is actively consumed, ensuring strong message delivery before users disengage.

Complementary format
YouTube
pre-roll non skippable

A complementary choice for boosting engagement is pre-roll. With 3.71 seconds of Active Attention and 3.92 seconds of Passive Attention, it enhances visibility and reach.

Reconsider format
General Web
outstream video

Formats with less than 0.51 seconds of Active Attention are not viable for awareness-building, regardless of brand scale. Insufficient exposure before drop-off weakens effectiveness.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Ineffective

Small brands need immediate visibility in awareness campaigns. Late branding results in only 30.9% of viewers still seeing the message—adjust creative for stronger brand positioning.

Ad length and format
Inefficient

Longer ads struggle to maintain attention on high-scroll formats, making them less effective for upper-funnel objectives. For a small brand working to build awareness, lost attention means lost opportunity—opt for high-retention formats to improve engagement and maximize impact.