Creative testing results

Mystery product

It's on sale and the name is really really long considering

July 28, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Mystery product
Campaign
It's on sale and the name is really really long considering
Primary campaign objective
Brand building & awareness (or other upper funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
2
 seconds
Ad size
Ad length
1
 seconds
Market
Global
Age group
Gender
All
Platform:
Instagram
Format:
stories

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
89
Benchmark:
35.84
Your creative
Benchmark
0
100
89
Benchmark:
55.18
Your creative
Benchmark
0
100
89
Benchmark:
49.67
Your creative
Benchmark
0
100
89
Benchmark:
41.06
Your creative
Benchmark
0
100
89
Benchmark:
53.77
Your creative
Benchmark
0
100
89
Benchmark:
32.26
Your creative
Benchmark
0
100
89
Benchmark:
46.54
Your creative
Benchmark
0
100
89
Benchmark:
43.82
Your creative
Benchmark
0
100
89
Benchmark:
40.6
Your creative
Benchmark
0
100
89
Benchmark:
75.59
Your creative
Benchmark
0
100
89
Benchmark:
49.14
Your creative
Benchmark
0
100
89
Benchmark:
57.38
Your creative
Benchmark
0
100
89
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.9
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
0.1
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
TikTok
Format:
in-feed

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
90
Benchmark:
35.84
Your creative
Benchmark
0
100
90
Benchmark:
55.18
Your creative
Benchmark
0
100
90
Benchmark:
49.67
Your creative
Benchmark
0
100
90
Benchmark:
41.06
Your creative
Benchmark
0
100
90
Benchmark:
53.77
Your creative
Benchmark
0
100
90
Benchmark:
32.26
Your creative
Benchmark
0
100
90
Benchmark:
46.54
Your creative
Benchmark
0
100
90
Benchmark:
43.82
Your creative
Benchmark
0
100
90
Benchmark:
40.6
Your creative
Benchmark
0
100
90
Benchmark:
75.59
Your creative
Benchmark
0
100
90
Benchmark:
49.14
Your creative
Benchmark
0
100
90
Benchmark:
57.38
Your creative
Benchmark
0
100
90
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.9
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.1
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
0.1
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
stories

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
78
Benchmark:
35.84
Your creative
Benchmark
0
100
78
Benchmark:
55.18
Your creative
Benchmark
0
100
78
Benchmark:
49.67
Your creative
Benchmark
0
100
78
Benchmark:
41.06
Your creative
Benchmark
0
100
78
Benchmark:
53.77
Your creative
Benchmark
0
100
78
Benchmark:
32.26
Your creative
Benchmark
0
100
78
Benchmark:
46.54
Your creative
Benchmark
0
100
78
Benchmark:
43.82
Your creative
Benchmark
0
100
78
Benchmark:
40.6
Your creative
Benchmark
0
100
78
Benchmark:
75.59
Your creative
Benchmark
0
100
78
Benchmark:
49.14
Your creative
Benchmark
0
100
78
Benchmark:
57.38
Your creative
Benchmark
0
100
78
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.8
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
0.2
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Snapchat
Format:
commercial

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
77
Benchmark:
35.84
Your creative
Benchmark
0
100
77
Benchmark:
55.18
Your creative
Benchmark
0
100
77
Benchmark:
49.67
Your creative
Benchmark
0
100
77
Benchmark:
41.06
Your creative
Benchmark
0
100
77
Benchmark:
53.77
Your creative
Benchmark
0
100
77
Benchmark:
32.26
Your creative
Benchmark
0
100
77
Benchmark:
46.54
Your creative
Benchmark
0
100
77
Benchmark:
43.82
Your creative
Benchmark
0
100
77
Benchmark:
40.6
Your creative
Benchmark
0
100
77
Benchmark:
75.59
Your creative
Benchmark
0
100
77
Benchmark:
49.14
Your creative
Benchmark
0
100
77
Benchmark:
57.38
Your creative
Benchmark
0
100
77
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.7
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.1
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
0.2
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
standard video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
53
Benchmark:
35.84
Your creative
Benchmark
0
100
53
Benchmark:
55.18
Your creative
Benchmark
0
100
53
Benchmark:
49.67
Your creative
Benchmark
0
100
53
Benchmark:
41.06
Your creative
Benchmark
0
100
53
Benchmark:
53.77
Your creative
Benchmark
0
100
53
Benchmark:
32.26
Your creative
Benchmark
0
100
53
Benchmark:
46.54
Your creative
Benchmark
0
100
53
Benchmark:
43.82
Your creative
Benchmark
0
100
53
Benchmark:
40.6
Your creative
Benchmark
0
100
53
Benchmark:
75.59
Your creative
Benchmark
0
100
53
Benchmark:
49.14
Your creative
Benchmark
0
100
53
Benchmark:
57.38
Your creative
Benchmark
0
100
53
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.1
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.8
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
0.1
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
TikTok
in-feed

With 0.88 seconds of Active Attention, Tiktok in-feed is the most effective option for a small brand to achieve awareness objectives. More than 0.88 / 5 of the ad is actively consumed, ensuring strong message delivery before users disengage.

Complementary format
Instagram
stories

A complementary choice for boosting engagement is stories. With 0.88 seconds of Active Attention and 0.02 seconds of Passive Attention, it enhances visibility and reach.

Reconsider format
Pinterest
standard video

Formats with less than 0.08 seconds of Active Attention are not viable for awareness-building, regardless of brand scale. Insufficient exposure before drop-off weakens effectiveness.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Strong

For a small brand, early branding is critical to maximize exposure and recall in an awareness-building campaign. This approach builds presence efficiently.

Ad length and format
Ineffective

A 6-second ad is too short for upper-funnel messaging, as it lacks the time needed to introduce new information or establish brand awareness. Opt for longer formats that allow for deeper engagement and stronger brand reinforcement.