Creative testing results

GYG

Now with real Americans

July 31, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
GYG
Campaign
Now with real Americans
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
Challenger (25 - 50% market share)
First branded
moment
3
 seconds
Ad size
16:9
Ad length
15
 seconds
Market
New Zealand
Age group
18 - 24
Gender
Both
All
Platform:
YouTube
Format:
pre-roll non skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
45.19
Benchmark:
35.84
Your creative
Benchmark
0
100
45.19
Benchmark:
55.18
Your creative
Benchmark
0
100
45.19
Benchmark:
49.67
Your creative
Benchmark
0
100
45.19
Benchmark:
41.06
Your creative
Benchmark
0
100
45.19
Benchmark:
53.77
Your creative
Benchmark
0
100
45.19
Benchmark:
32.26
Your creative
Benchmark
0
100
45.19
Benchmark:
46.54
Your creative
Benchmark
0
100
45.19
Benchmark:
43.82
Your creative
Benchmark
0
100
45.19
Benchmark:
40.6
Your creative
Benchmark
0
100
45.19
Benchmark:
75.59
Your creative
Benchmark
0
100
45.19
Benchmark:
49.14
Your creative
Benchmark
0
100
45.19
Benchmark:
57.38
Your creative
Benchmark
0
100
45.19
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.09
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
7.91
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
49.89
Benchmark:
35.84
Your creative
Benchmark
0
100
49.89
Benchmark:
55.18
Your creative
Benchmark
0
100
49.89
Benchmark:
49.67
Your creative
Benchmark
0
100
49.89
Benchmark:
41.06
Your creative
Benchmark
0
100
49.89
Benchmark:
53.77
Your creative
Benchmark
0
100
49.89
Benchmark:
32.26
Your creative
Benchmark
0
100
49.89
Benchmark:
46.54
Your creative
Benchmark
0
100
49.89
Benchmark:
43.82
Your creative
Benchmark
0
100
49.89
Benchmark:
40.6
Your creative
Benchmark
0
100
49.89
Benchmark:
75.59
Your creative
Benchmark
0
100
49.89
Benchmark:
49.14
Your creative
Benchmark
0
100
49.89
Benchmark:
57.38
Your creative
Benchmark
0
100
49.89
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.8
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.13
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
10.08
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
47.98
Benchmark:
35.84
Your creative
Benchmark
0
100
47.98
Benchmark:
55.18
Your creative
Benchmark
0
100
47.98
Benchmark:
49.67
Your creative
Benchmark
0
100
47.98
Benchmark:
41.06
Your creative
Benchmark
0
100
47.98
Benchmark:
53.77
Your creative
Benchmark
0
100
47.98
Benchmark:
32.26
Your creative
Benchmark
0
100
47.98
Benchmark:
46.54
Your creative
Benchmark
0
100
47.98
Benchmark:
43.82
Your creative
Benchmark
0
100
47.98
Benchmark:
40.6
Your creative
Benchmark
0
100
47.98
Benchmark:
75.59
Your creative
Benchmark
0
100
47.98
Benchmark:
49.14
Your creative
Benchmark
0
100
47.98
Benchmark:
57.38
Your creative
Benchmark
0
100
47.98
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.66
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.27
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
10.08
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
44.74
Benchmark:
35.84
Your creative
Benchmark
0
100
44.74
Benchmark:
55.18
Your creative
Benchmark
0
100
44.74
Benchmark:
49.67
Your creative
Benchmark
0
100
44.74
Benchmark:
41.06
Your creative
Benchmark
0
100
44.74
Benchmark:
53.77
Your creative
Benchmark
0
100
44.74
Benchmark:
32.26
Your creative
Benchmark
0
100
44.74
Benchmark:
46.54
Your creative
Benchmark
0
100
44.74
Benchmark:
43.82
Your creative
Benchmark
0
100
44.74
Benchmark:
40.6
Your creative
Benchmark
0
100
44.74
Benchmark:
75.59
Your creative
Benchmark
0
100
44.74
Benchmark:
49.14
Your creative
Benchmark
0
100
44.74
Benchmark:
57.38
Your creative
Benchmark
0
100
44.74
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.36
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
5.01
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8.64
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
30.15
Benchmark:
35.84
Your creative
Benchmark
0
100
30.15
Benchmark:
55.18
Your creative
Benchmark
0
100
30.15
Benchmark:
49.67
Your creative
Benchmark
0
100
30.15
Benchmark:
41.06
Your creative
Benchmark
0
100
30.15
Benchmark:
53.77
Your creative
Benchmark
0
100
30.15
Benchmark:
32.26
Your creative
Benchmark
0
100
30.15
Benchmark:
46.54
Your creative
Benchmark
0
100
30.15
Benchmark:
43.82
Your creative
Benchmark
0
100
30.15
Benchmark:
40.6
Your creative
Benchmark
0
100
30.15
Benchmark:
75.59
Your creative
Benchmark
0
100
30.15
Benchmark:
49.14
Your creative
Benchmark
0
100
30.15
Benchmark:
57.38
Your creative
Benchmark
0
100
30.15
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.48
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.78
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
11.74
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
YouTube
pre-roll non skippable

With 4 seconds of Active Attention, Youtube pre-roll non-skippable is a top-tier choice for challenger brands seeking reinforcement. More than 27% of the ad is actively viewed, ensuring sustained message delivery before viewers scroll away or skip. For challenger brands, securing Active Attention is key to competing with leaders.

Complementary format
YouTube
pre-roll skippable

A reliable secondary platform to amplify engagement is Youtube pre-roll skippable. This option balances 2.8 of Active Attention with of Passive Attention, strengthening message recall.

Reconsider format
General Web
outstream video

Formats delivering only 0.48 seconds of Active Attention lack sufficient retention for mid-funnel campaigns. More effective choices are available to meet engagement objectives.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Needs Work

Mid-funnel campaigns benefit from stronger early recognition. Currently, only 40.9% of viewers will see your brand—adjust branding placement for better retention.

Ad length and format
Strong

This length is well-suited for reinforcing brand associations, offering a balance between storytelling and clear call-to-action messaging. For a challenger brand, brand placement is even more crucial—ensure you place the brand midway to strengthen recall and improve recognition in a competitive space.