Creative testing results

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as

July 31, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
as
Campaign
as
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
2
 seconds
Ad size
2:3
Ad length
10
 seconds
Market
Global
Age group
Gender
All
Platform:
Pinterest
Format:
standard video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
38.48
Benchmark:
35.84
Your creative
Benchmark
0
100
38.48
Benchmark:
55.18
Your creative
Benchmark
0
100
38.48
Benchmark:
49.67
Your creative
Benchmark
0
100
38.48
Benchmark:
41.06
Your creative
Benchmark
0
100
38.48
Benchmark:
53.77
Your creative
Benchmark
0
100
38.48
Benchmark:
32.26
Your creative
Benchmark
0
100
38.48
Benchmark:
46.54
Your creative
Benchmark
0
100
38.48
Benchmark:
43.82
Your creative
Benchmark
0
100
38.48
Benchmark:
40.6
Your creative
Benchmark
0
100
38.48
Benchmark:
75.59
Your creative
Benchmark
0
100
38.48
Benchmark:
49.14
Your creative
Benchmark
0
100
38.48
Benchmark:
57.38
Your creative
Benchmark
0
100
38.48
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.46
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.49
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
6.05
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Pinterest
standard video

With 0.46 seconds of Active Attention, Pinterest standard_video is the strongest option for reinforcing small brand visibility. More than 5% of the ad is viewed actively, securing meaningful brand exposure before audience drop-off. For small brands, high Active Attention is crucial for competing with larger brands.

Complementary format

Reconsider format

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Strong

At the consideration stage, immediate branding helps solidify recognition and familiarity. No changes needed—continue to reinforce distinctive assets.

Ad length and format
Ineffective

These formats struggle to maintain attention for 10-second ads, as users tend to disengage quickly on scrollable channels. For a small brand with limited recognition, keeping audiences engaged is even more difficult—prioritize high-retention formats that sustain visibility and reinforce messaging effectively.