Creative testing results

Lays

Chips n Shiz

July 28, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Lays
Campaign
Chips n Shiz
Primary campaign objective
Short term conversion (or other lower funnel objectives)
Brand size
Challenger (25 - 50% market share)
First branded
moment
1
 seconds
Ad size
16:9
Ad length
15
 seconds
Market
United Arab Emirates
Age group
55+, 18 - 24
Gender
Both
All
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
67
Benchmark:
35.84
Your creative
Benchmark
0
100
67
Benchmark:
55.18
Your creative
Benchmark
0
100
67
Benchmark:
49.67
Your creative
Benchmark
0
100
67
Benchmark:
41.06
Your creative
Benchmark
0
100
67
Benchmark:
53.77
Your creative
Benchmark
0
100
67
Benchmark:
32.26
Your creative
Benchmark
0
100
67
Benchmark:
46.54
Your creative
Benchmark
0
100
67
Benchmark:
43.82
Your creative
Benchmark
0
100
67
Benchmark:
40.6
Your creative
Benchmark
0
100
67
Benchmark:
75.59
Your creative
Benchmark
0
100
67
Benchmark:
49.14
Your creative
Benchmark
0
100
67
Benchmark:
57.38
Your creative
Benchmark
0
100
67
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
7.6
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.7
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
3.7
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll non skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
62
Benchmark:
35.84
Your creative
Benchmark
0
100
62
Benchmark:
55.18
Your creative
Benchmark
0
100
62
Benchmark:
49.67
Your creative
Benchmark
0
100
62
Benchmark:
41.06
Your creative
Benchmark
0
100
62
Benchmark:
53.77
Your creative
Benchmark
0
100
62
Benchmark:
32.26
Your creative
Benchmark
0
100
62
Benchmark:
46.54
Your creative
Benchmark
0
100
62
Benchmark:
43.82
Your creative
Benchmark
0
100
62
Benchmark:
40.6
Your creative
Benchmark
0
100
62
Benchmark:
75.59
Your creative
Benchmark
0
100
62
Benchmark:
49.14
Your creative
Benchmark
0
100
62
Benchmark:
57.38
Your creative
Benchmark
0
100
62
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
5.9
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
5.3
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
3.8
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
63
Benchmark:
35.84
Your creative
Benchmark
0
100
63
Benchmark:
55.18
Your creative
Benchmark
0
100
63
Benchmark:
49.67
Your creative
Benchmark
0
100
63
Benchmark:
41.06
Your creative
Benchmark
0
100
63
Benchmark:
53.77
Your creative
Benchmark
0
100
63
Benchmark:
32.26
Your creative
Benchmark
0
100
63
Benchmark:
46.54
Your creative
Benchmark
0
100
63
Benchmark:
43.82
Your creative
Benchmark
0
100
63
Benchmark:
40.6
Your creative
Benchmark
0
100
63
Benchmark:
75.59
Your creative
Benchmark
0
100
63
Benchmark:
49.14
Your creative
Benchmark
0
100
63
Benchmark:
57.38
Your creative
Benchmark
0
100
63
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.5
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.8
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
6.7
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
54
Benchmark:
35.84
Your creative
Benchmark
0
100
54
Benchmark:
55.18
Your creative
Benchmark
0
100
54
Benchmark:
49.67
Your creative
Benchmark
0
100
54
Benchmark:
41.06
Your creative
Benchmark
0
100
54
Benchmark:
53.77
Your creative
Benchmark
0
100
54
Benchmark:
32.26
Your creative
Benchmark
0
100
54
Benchmark:
46.54
Your creative
Benchmark
0
100
54
Benchmark:
43.82
Your creative
Benchmark
0
100
54
Benchmark:
40.6
Your creative
Benchmark
0
100
54
Benchmark:
75.59
Your creative
Benchmark
0
100
54
Benchmark:
49.14
Your creative
Benchmark
0
100
54
Benchmark:
57.38
Your creative
Benchmark
0
100
54
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.7
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
8.4
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
3.9
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
43
Benchmark:
35.84
Your creative
Benchmark
0
100
43
Benchmark:
55.18
Your creative
Benchmark
0
100
43
Benchmark:
49.67
Your creative
Benchmark
0
100
43
Benchmark:
41.06
Your creative
Benchmark
0
100
43
Benchmark:
53.77
Your creative
Benchmark
0
100
43
Benchmark:
32.26
Your creative
Benchmark
0
100
43
Benchmark:
46.54
Your creative
Benchmark
0
100
43
Benchmark:
43.82
Your creative
Benchmark
0
100
43
Benchmark:
40.6
Your creative
Benchmark
0
100
43
Benchmark:
75.59
Your creative
Benchmark
0
100
43
Benchmark:
49.14
Your creative
Benchmark
0
100
43
Benchmark:
57.38
Your creative
Benchmark
0
100
43
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.8
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.6
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8.6
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
in-stream

With 7.57 seconds of Active Attention, Facebook in-stream is a top-tier choice for challenger brands seeking reinforcement. More than 5.91 / 15 of the ad is actively viewed, ensuring sustained message delivery before viewers scroll away or skip. For challenger brands, securing Active Attention is key to competing with leaders.

Complementary format
YouTube
pre-roll non skippable

A reliable secondary platform to amplify engagement is pre-roll. This option balances 5.91 of Active Attention with of Passive Attention, strengthening message recall.

Reconsider format
General Web
outstream video

Formats delivering only 1.79 seconds of Active Attention lack sufficient retention for mid-funnel campaigns. More effective choices are available to meet engagement objectives.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Strong

Lower funnel conversions thrive on instant branding—ensuring engagement before users skip or scroll past. Maintain this for effectiveness.

Ad length and format
Needs Work

These formats are not well-suited for 15-20 second ads, as users tend to disengage quickly on scrollable channels. Shorten the ad to improve performance and align with formats optimized for shorter, more efficient high-impact content.