Creative testing results

Dr Oetker

The Good Doctor

July 28, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Dr Oetker
Campaign
The Good Doctor
Primary campaign objective
Short term conversion (or other lower funnel objectives)
Brand size
Category leader (50%+ market share)
First branded
moment
1
 seconds
Ad size
16:9
Ad length
20
 seconds
Market
Poland
Age group
35 - 44, 45 - 54, 55+
Gender
All
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
66
Benchmark:
35.84
Your creative
Benchmark
0
100
66
Benchmark:
55.18
Your creative
Benchmark
0
100
66
Benchmark:
49.67
Your creative
Benchmark
0
100
66
Benchmark:
41.06
Your creative
Benchmark
0
100
66
Benchmark:
53.77
Your creative
Benchmark
0
100
66
Benchmark:
32.26
Your creative
Benchmark
0
100
66
Benchmark:
46.54
Your creative
Benchmark
0
100
66
Benchmark:
43.82
Your creative
Benchmark
0
100
66
Benchmark:
40.6
Your creative
Benchmark
0
100
66
Benchmark:
75.59
Your creative
Benchmark
0
100
66
Benchmark:
49.14
Your creative
Benchmark
0
100
66
Benchmark:
57.38
Your creative
Benchmark
0
100
66
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
9.1
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.9
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
7
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
67
Benchmark:
35.84
Your creative
Benchmark
0
100
67
Benchmark:
55.18
Your creative
Benchmark
0
100
67
Benchmark:
49.67
Your creative
Benchmark
0
100
67
Benchmark:
41.06
Your creative
Benchmark
0
100
67
Benchmark:
53.77
Your creative
Benchmark
0
100
67
Benchmark:
32.26
Your creative
Benchmark
0
100
67
Benchmark:
46.54
Your creative
Benchmark
0
100
67
Benchmark:
43.82
Your creative
Benchmark
0
100
67
Benchmark:
40.6
Your creative
Benchmark
0
100
67
Benchmark:
75.59
Your creative
Benchmark
0
100
67
Benchmark:
49.14
Your creative
Benchmark
0
100
67
Benchmark:
57.38
Your creative
Benchmark
0
100
67
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
6.4
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
10.7
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
52
Benchmark:
35.84
Your creative
Benchmark
0
100
52
Benchmark:
55.18
Your creative
Benchmark
0
100
52
Benchmark:
49.67
Your creative
Benchmark
0
100
52
Benchmark:
41.06
Your creative
Benchmark
0
100
52
Benchmark:
53.77
Your creative
Benchmark
0
100
52
Benchmark:
32.26
Your creative
Benchmark
0
100
52
Benchmark:
46.54
Your creative
Benchmark
0
100
52
Benchmark:
43.82
Your creative
Benchmark
0
100
52
Benchmark:
40.6
Your creative
Benchmark
0
100
52
Benchmark:
75.59
Your creative
Benchmark
0
100
52
Benchmark:
49.14
Your creative
Benchmark
0
100
52
Benchmark:
57.38
Your creative
Benchmark
0
100
52
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.3
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
10.5
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
7.1
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
41
Benchmark:
35.84
Your creative
Benchmark
0
100
41
Benchmark:
55.18
Your creative
Benchmark
0
100
41
Benchmark:
49.67
Your creative
Benchmark
0
100
41
Benchmark:
41.06
Your creative
Benchmark
0
100
41
Benchmark:
53.77
Your creative
Benchmark
0
100
41
Benchmark:
32.26
Your creative
Benchmark
0
100
41
Benchmark:
46.54
Your creative
Benchmark
0
100
41
Benchmark:
43.82
Your creative
Benchmark
0
100
41
Benchmark:
40.6
Your creative
Benchmark
0
100
41
Benchmark:
75.59
Your creative
Benchmark
0
100
41
Benchmark:
49.14
Your creative
Benchmark
0
100
41
Benchmark:
57.38
Your creative
Benchmark
0
100
41
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.1
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
5
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
14
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
in-stream

0.575 is optimal for short-term conversion campaigns, capturing high levels of Active Attention upfront. With 0.5509999999999999 of viewers engaging in this crucial moment, it effectively delivers fast-impact, sales-driven messaging—provided brand-building efforts are reinforced elsewhere.

Complementary format
YouTube
pre-roll skippable

A complementary format for reinforcing conversions is 0.671. With 0.6335, and seconds of active attention, this platform expands the reach of rapid-response messaging.

Reconsider format
General Web
outstream video

With only 0.0915 engaging actively early on and just 1.06 seconds of Active Attention in total, this format lacks the engagement needed for short-term sales goals. Early viewer drop-off reduces message effectiveness.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Strong

For a conversion-driven campaign, branding within 2 sec optimizes recall and ensures your message is delivered before viewers disengage.

Ad length and format
Needs Work

These formats aren't suited for 15-20 second ads, as users disengage quickly on scrollable channels. Shorten the ad for better performance in formats optimized for shorter content.