Creative testing results

Koala

Snot Couch

July 22, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Koala
Campaign
Snot Couch
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
Challenger (25 - 50% market share)
First branded
moment
15
 seconds
Ad size
9x16
Ad length
16
 seconds
Market
Australia
Age group
35 - 44,25 - 34,45 - 54,55+
Gender
Female
All
Platform:
Instagram
Format:
stories

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
70
Benchmark:
35.84
Your creative
Benchmark
0
100
70
Benchmark:
55.18
Your creative
Benchmark
0
100
70
Benchmark:
49.67
Your creative
Benchmark
0
100
70
Benchmark:
41.06
Your creative
Benchmark
0
100
70
Benchmark:
53.77
Your creative
Benchmark
0
100
70
Benchmark:
32.26
Your creative
Benchmark
0
100
70
Benchmark:
46.54
Your creative
Benchmark
0
100
70
Benchmark:
43.82
Your creative
Benchmark
0
100
70
Benchmark:
40.6
Your creative
Benchmark
0
100
70
Benchmark:
75.59
Your creative
Benchmark
0
100
70
Benchmark:
49.14
Your creative
Benchmark
0
100
70
Benchmark:
57.38
Your creative
Benchmark
0
100
70
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
6.6
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
1.4
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
TikTok
Format:
in-feed

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
79
Benchmark:
35.84
Your creative
Benchmark
0
100
79
Benchmark:
55.18
Your creative
Benchmark
0
100
79
Benchmark:
49.67
Your creative
Benchmark
0
100
79
Benchmark:
41.06
Your creative
Benchmark
0
100
79
Benchmark:
53.77
Your creative
Benchmark
0
100
79
Benchmark:
32.26
Your creative
Benchmark
0
100
79
Benchmark:
46.54
Your creative
Benchmark
0
100
79
Benchmark:
43.82
Your creative
Benchmark
0
100
79
Benchmark:
40.6
Your creative
Benchmark
0
100
79
Benchmark:
75.59
Your creative
Benchmark
0
100
79
Benchmark:
49.14
Your creative
Benchmark
0
100
79
Benchmark:
57.38
Your creative
Benchmark
0
100
79
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
6
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.6
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
7.4
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
stories

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
60
Benchmark:
35.84
Your creative
Benchmark
0
100
60
Benchmark:
55.18
Your creative
Benchmark
0
100
60
Benchmark:
49.67
Your creative
Benchmark
0
100
60
Benchmark:
41.06
Your creative
Benchmark
0
100
60
Benchmark:
53.77
Your creative
Benchmark
0
100
60
Benchmark:
32.26
Your creative
Benchmark
0
100
60
Benchmark:
46.54
Your creative
Benchmark
0
100
60
Benchmark:
43.82
Your creative
Benchmark
0
100
60
Benchmark:
40.6
Your creative
Benchmark
0
100
60
Benchmark:
75.59
Your creative
Benchmark
0
100
60
Benchmark:
49.14
Your creative
Benchmark
0
100
60
Benchmark:
57.38
Your creative
Benchmark
0
100
60
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.2
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.7
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8.1
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
standard video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
49
Benchmark:
35.84
Your creative
Benchmark
0
100
49
Benchmark:
55.18
Your creative
Benchmark
0
100
49
Benchmark:
49.67
Your creative
Benchmark
0
100
49
Benchmark:
41.06
Your creative
Benchmark
0
100
49
Benchmark:
53.77
Your creative
Benchmark
0
100
49
Benchmark:
32.26
Your creative
Benchmark
0
100
49
Benchmark:
46.54
Your creative
Benchmark
0
100
49
Benchmark:
43.82
Your creative
Benchmark
0
100
49
Benchmark:
40.6
Your creative
Benchmark
0
100
49
Benchmark:
75.59
Your creative
Benchmark
0
100
49
Benchmark:
49.14
Your creative
Benchmark
0
100
49
Benchmark:
57.38
Your creative
Benchmark
0
100
49
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.1
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.9
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Snapchat
Format:
commercial

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
82
Benchmark:
35.84
Your creative
Benchmark
0
100
82
Benchmark:
55.18
Your creative
Benchmark
0
100
82
Benchmark:
49.67
Your creative
Benchmark
0
100
82
Benchmark:
41.06
Your creative
Benchmark
0
100
82
Benchmark:
53.77
Your creative
Benchmark
0
100
82
Benchmark:
32.26
Your creative
Benchmark
0
100
82
Benchmark:
46.54
Your creative
Benchmark
0
100
82
Benchmark:
43.82
Your creative
Benchmark
0
100
82
Benchmark:
40.6
Your creative
Benchmark
0
100
82
Benchmark:
75.59
Your creative
Benchmark
0
100
82
Benchmark:
49.14
Your creative
Benchmark
0
100
82
Benchmark:
57.38
Your creative
Benchmark
0
100
82
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
13.2
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
2.8
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Instagram
stories

With 6.6 seconds of Active Attention, Instagram stories is a top-tier choice for challenger brands seeking reinforcement. More than 5.97 / 16 of the ad is actively viewed, ensuring sustained message delivery before viewers scroll away or skip. For challenger brands, securing Active Attention is key to competing with leaders.

Complementary format
TikTok
in-feed

A reliable secondary platform to amplify engagement is in-feed. This option balances 5.97 of Active Attention with of Passive Attention, strengthening message recall.

Reconsider format
Snapchat
commercial

Formats delivering only 0.01 seconds of Active Attention lack sufficient retention for mid-funnel campaigns. More effective choices are available to meet engagement objectives.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Ineffective

In mid-funnel campaigns, branding appearing late does not support objectives effectively. With only 41.4% of viewers still present, shift branding forward to improve retention.

Ad length and format
Weak

These formats support ad lengths beyond 20 seconds, which is good for storytelling and sustained engagement, making them ideal for upper-funnel brand-building campaigns for leader brands. Reinforce branding midway for better retention.