Creative testing results

Dr O

Tasty Goop

July 30, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Dr O
Campaign
Tasty Goop
Primary campaign objective
Short term conversion (or other lower funnel objectives)
Brand size
Category leader (50%+ market share)
First branded
moment
3
 seconds
Ad size
16:9
Ad length
20
 seconds
Market
Poland
Age group
18 - 24
Gender
All
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
51.7
Benchmark:
35.84
Your creative
Benchmark
0
100
51.7
Benchmark:
55.18
Your creative
Benchmark
0
100
51.7
Benchmark:
49.67
Your creative
Benchmark
0
100
51.7
Benchmark:
41.06
Your creative
Benchmark
0
100
51.7
Benchmark:
53.77
Your creative
Benchmark
0
100
51.7
Benchmark:
32.26
Your creative
Benchmark
0
100
51.7
Benchmark:
46.54
Your creative
Benchmark
0
100
51.7
Benchmark:
43.82
Your creative
Benchmark
0
100
51.7
Benchmark:
40.6
Your creative
Benchmark
0
100
51.7
Benchmark:
75.59
Your creative
Benchmark
0
100
51.7
Benchmark:
49.14
Your creative
Benchmark
0
100
51.7
Benchmark:
57.38
Your creative
Benchmark
0
100
51.7
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
5.54
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.16
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
12.3
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
45.9
Benchmark:
35.84
Your creative
Benchmark
0
100
45.9
Benchmark:
55.18
Your creative
Benchmark
0
100
45.9
Benchmark:
49.67
Your creative
Benchmark
0
100
45.9
Benchmark:
41.06
Your creative
Benchmark
0
100
45.9
Benchmark:
53.77
Your creative
Benchmark
0
100
45.9
Benchmark:
32.26
Your creative
Benchmark
0
100
45.9
Benchmark:
46.54
Your creative
Benchmark
0
100
45.9
Benchmark:
43.82
Your creative
Benchmark
0
100
45.9
Benchmark:
40.6
Your creative
Benchmark
0
100
45.9
Benchmark:
75.59
Your creative
Benchmark
0
100
45.9
Benchmark:
49.14
Your creative
Benchmark
0
100
45.9
Benchmark:
57.38
Your creative
Benchmark
0
100
45.9
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
3.73
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
1.8
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
14.47
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
38.3
Benchmark:
35.84
Your creative
Benchmark
0
100
38.3
Benchmark:
55.18
Your creative
Benchmark
0
100
38.3
Benchmark:
49.67
Your creative
Benchmark
0
100
38.3
Benchmark:
41.06
Your creative
Benchmark
0
100
38.3
Benchmark:
53.77
Your creative
Benchmark
0
100
38.3
Benchmark:
32.26
Your creative
Benchmark
0
100
38.3
Benchmark:
46.54
Your creative
Benchmark
0
100
38.3
Benchmark:
43.82
Your creative
Benchmark
0
100
38.3
Benchmark:
40.6
Your creative
Benchmark
0
100
38.3
Benchmark:
75.59
Your creative
Benchmark
0
100
38.3
Benchmark:
49.14
Your creative
Benchmark
0
100
38.3
Benchmark:
57.38
Your creative
Benchmark
0
100
38.3
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.32
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
5.78
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
12.9
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
27
Benchmark:
35.84
Your creative
Benchmark
0
100
27
Benchmark:
55.18
Your creative
Benchmark
0
100
27
Benchmark:
49.67
Your creative
Benchmark
0
100
27
Benchmark:
41.06
Your creative
Benchmark
0
100
27
Benchmark:
53.77
Your creative
Benchmark
0
100
27
Benchmark:
32.26
Your creative
Benchmark
0
100
27
Benchmark:
46.54
Your creative
Benchmark
0
100
27
Benchmark:
43.82
Your creative
Benchmark
0
100
27
Benchmark:
40.6
Your creative
Benchmark
0
100
27
Benchmark:
75.59
Your creative
Benchmark
0
100
27
Benchmark:
49.14
Your creative
Benchmark
0
100
27
Benchmark:
57.38
Your creative
Benchmark
0
100
27
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.71
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.81
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
16.48
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
in-stream

0.62 is optimal for short-term conversion campaigns, capturing high levels of Active Attention upfront. With 0.6065 of viewers engaging in this crucial moment, it effectively delivers fast-impact, sales-driven messaging—provided brand-building efforts are reinforced elsewhere.

Complementary format
YouTube
pre-roll skippable

A complementary format for reinforcing conversions is 0.667. With 0.587, and seconds of active attention, this platform expands the reach of rapid-response messaging.

Reconsider format
General Web
outstream video

With only 0.131 engaging actively early on and just 0.71 seconds of Active Attention in total, this format lacks the engagement needed for short-term sales goals. Early viewer drop-off reduces message effectiveness.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Needs Work

For a conversion campaign, delayed branding means only 39.5% of viewers will see your brand—move branding earlier for stronger conversion efficiency.

Ad length and format
Needs Work

These formats aren't suited for 15-20 second ads, as users disengage quickly on scrollable channels. Shorten the ad for better performance in formats optimized for shorter content.