Creative testing results

Bunnings

Bunno's Snags

July 24, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Bunnings
Campaign
Bunno's Snags
Primary campaign objective
Short term conversion (or other lower funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
0
 seconds
Ad size
Ad length
30
 seconds
Market
Global
Age group
Gender
All
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
76
Benchmark:
35.84
Your creative
Benchmark
0
100
76
Benchmark:
55.18
Your creative
Benchmark
0
100
76
Benchmark:
49.67
Your creative
Benchmark
0
100
76
Benchmark:
41.06
Your creative
Benchmark
0
100
76
Benchmark:
53.77
Your creative
Benchmark
0
100
76
Benchmark:
32.26
Your creative
Benchmark
0
100
76
Benchmark:
46.54
Your creative
Benchmark
0
100
76
Benchmark:
43.82
Your creative
Benchmark
0
100
76
Benchmark:
40.6
Your creative
Benchmark
0
100
76
Benchmark:
75.59
Your creative
Benchmark
0
100
76
Benchmark:
49.14
Your creative
Benchmark
0
100
76
Benchmark:
57.38
Your creative
Benchmark
0
100
76
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
8.4
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
6.8
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
14.7
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
64
Benchmark:
35.84
Your creative
Benchmark
0
100
64
Benchmark:
55.18
Your creative
Benchmark
0
100
64
Benchmark:
49.67
Your creative
Benchmark
0
100
64
Benchmark:
41.06
Your creative
Benchmark
0
100
64
Benchmark:
53.77
Your creative
Benchmark
0
100
64
Benchmark:
32.26
Your creative
Benchmark
0
100
64
Benchmark:
46.54
Your creative
Benchmark
0
100
64
Benchmark:
43.82
Your creative
Benchmark
0
100
64
Benchmark:
40.6
Your creative
Benchmark
0
100
64
Benchmark:
75.59
Your creative
Benchmark
0
100
64
Benchmark:
49.14
Your creative
Benchmark
0
100
64
Benchmark:
57.38
Your creative
Benchmark
0
100
64
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.8
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
15.9
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
9.2
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
59
Benchmark:
35.84
Your creative
Benchmark
0
100
59
Benchmark:
55.18
Your creative
Benchmark
0
100
59
Benchmark:
49.67
Your creative
Benchmark
0
100
59
Benchmark:
41.06
Your creative
Benchmark
0
100
59
Benchmark:
53.77
Your creative
Benchmark
0
100
59
Benchmark:
32.26
Your creative
Benchmark
0
100
59
Benchmark:
46.54
Your creative
Benchmark
0
100
59
Benchmark:
43.82
Your creative
Benchmark
0
100
59
Benchmark:
40.6
Your creative
Benchmark
0
100
59
Benchmark:
75.59
Your creative
Benchmark
0
100
59
Benchmark:
49.14
Your creative
Benchmark
0
100
59
Benchmark:
57.38
Your creative
Benchmark
0
100
59
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.3
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
11.6
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
14.1
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
52
Benchmark:
35.84
Your creative
Benchmark
0
100
52
Benchmark:
55.18
Your creative
Benchmark
0
100
52
Benchmark:
49.67
Your creative
Benchmark
0
100
52
Benchmark:
41.06
Your creative
Benchmark
0
100
52
Benchmark:
53.77
Your creative
Benchmark
0
100
52
Benchmark:
32.26
Your creative
Benchmark
0
100
52
Benchmark:
46.54
Your creative
Benchmark
0
100
52
Benchmark:
43.82
Your creative
Benchmark
0
100
52
Benchmark:
40.6
Your creative
Benchmark
0
100
52
Benchmark:
75.59
Your creative
Benchmark
0
100
52
Benchmark:
49.14
Your creative
Benchmark
0
100
52
Benchmark:
57.38
Your creative
Benchmark
0
100
52
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.6
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
13
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
16.4
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
YouTube
pre-roll skippable

0.783 is the best fit for immediate conversion goals, securing 0.732 of Active Attention. This makes it ideal for rapid-response sales messaging, assuming brand-building efforts are running in parallel.

Complementary format
General Web
pre-roll

A strong complementary format for reinforcing conversions is 0.238. With 0.22349999999999998, it extends reach and enhances message effectiveness.

Reconsider format
General Web
outstream video

With just 0.0465 engaging immediately and 0.64 seconds of Active Attention overall, this format does not deliver adequate impact for sales-driven objectives. High early disengagement limits effectiveness.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Strong

For a small brand competing in the performance space, early branding maintains visibility against larger competitors and ensures your brand is top of mind.

Ad length and format
Needs Work

While these formats support extended attention, long-form content is often inefficient for lower-funnel conversions, where concise, action-driven messaging is key. For a small brand looking to drive immediate action, brevity is critical—consider a shorter format to improve efficiency and maximize impact.