Creative testing results
Colorbond
Roofies
July 30, 2025
Ad & campaign details
The ad, platform, formats and demographics your creative was tested against
Brand
Colorbond
Campaign
Roofies
Primary campaign objective
Short term conversion (or other lower funnel objectives)
Brand size
Challenger (25 - 50% market share)
First branded
moment
3
seconds
Ad size
9:16
Ad length
15
seconds
Market
Belgium
Age group
35 - 44
Gender
Male
All
Platform:
Snapchat
Format:
commercial
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
54.1
Benchmark:
35.84
Your creative
Benchmark
0
100
54.1
Benchmark:
55.18
Your creative
Benchmark
0
100
54.1
Benchmark:
49.67
Your creative
Benchmark
0
100
54.1
Benchmark:
41.06
Your creative
Benchmark
0
100
54.1
Benchmark:
53.77
Your creative
Benchmark
0
100
54.1
Benchmark:
32.26
Your creative
Benchmark
0
100
54.1
Benchmark:
46.54
Your creative
Benchmark
0
100
54.1
Benchmark:
43.82
Your creative
Benchmark
0
100
54.1
Benchmark:
40.6
Your creative
Benchmark
0
100
54.1
Benchmark:
75.59
Your creative
Benchmark
0
100
54.1
Benchmark:
49.14
Your creative
Benchmark
0
100
54.1
Benchmark:
57.38
Your creative
Benchmark
0
100
54.1
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
5.8
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.05
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
7.15
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
stories
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
31.2
Benchmark:
35.84
Your creative
Benchmark
0
100
31.2
Benchmark:
55.18
Your creative
Benchmark
0
100
31.2
Benchmark:
49.67
Your creative
Benchmark
0
100
31.2
Benchmark:
41.06
Your creative
Benchmark
0
100
31.2
Benchmark:
53.77
Your creative
Benchmark
0
100
31.2
Benchmark:
32.26
Your creative
Benchmark
0
100
31.2
Benchmark:
46.54
Your creative
Benchmark
0
100
31.2
Benchmark:
43.82
Your creative
Benchmark
0
100
31.2
Benchmark:
40.6
Your creative
Benchmark
0
100
31.2
Benchmark:
75.59
Your creative
Benchmark
0
100
31.2
Benchmark:
49.14
Your creative
Benchmark
0
100
31.2
Benchmark:
57.38
Your creative
Benchmark
0
100
31.2
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
1.72
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.25
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
13.03
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
TikTok
Format:
in-feed
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
29.1
Benchmark:
35.84
Your creative
Benchmark
0
100
29.1
Benchmark:
55.18
Your creative
Benchmark
0
100
29.1
Benchmark:
49.67
Your creative
Benchmark
0
100
29.1
Benchmark:
41.06
Your creative
Benchmark
0
100
29.1
Benchmark:
53.77
Your creative
Benchmark
0
100
29.1
Benchmark:
32.26
Your creative
Benchmark
0
100
29.1
Benchmark:
46.54
Your creative
Benchmark
0
100
29.1
Benchmark:
43.82
Your creative
Benchmark
0
100
29.1
Benchmark:
40.6
Your creative
Benchmark
0
100
29.1
Benchmark:
75.59
Your creative
Benchmark
0
100
29.1
Benchmark:
49.14
Your creative
Benchmark
0
100
29.1
Benchmark:
57.38
Your creative
Benchmark
0
100
29.1
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
1.36
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.18
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
13.46
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Instagram
Format:
stories
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
27.6
Benchmark:
35.84
Your creative
Benchmark
0
100
27.6
Benchmark:
55.18
Your creative
Benchmark
0
100
27.6
Benchmark:
49.67
Your creative
Benchmark
0
100
27.6
Benchmark:
41.06
Your creative
Benchmark
0
100
27.6
Benchmark:
53.77
Your creative
Benchmark
0
100
27.6
Benchmark:
32.26
Your creative
Benchmark
0
100
27.6
Benchmark:
46.54
Your creative
Benchmark
0
100
27.6
Benchmark:
43.82
Your creative
Benchmark
0
100
27.6
Benchmark:
40.6
Your creative
Benchmark
0
100
27.6
Benchmark:
75.59
Your creative
Benchmark
0
100
27.6
Benchmark:
49.14
Your creative
Benchmark
0
100
27.6
Benchmark:
57.38
Your creative
Benchmark
0
100
27.6
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
1.26
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.13
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
13.62
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
standard video
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
34.6
Benchmark:
35.84
Your creative
Benchmark
0
100
34.6
Benchmark:
55.18
Your creative
Benchmark
0
100
34.6
Benchmark:
49.67
Your creative
Benchmark
0
100
34.6
Benchmark:
41.06
Your creative
Benchmark
0
100
34.6
Benchmark:
53.77
Your creative
Benchmark
0
100
34.6
Benchmark:
32.26
Your creative
Benchmark
0
100
34.6
Benchmark:
46.54
Your creative
Benchmark
0
100
34.6
Benchmark:
43.82
Your creative
Benchmark
0
100
34.6
Benchmark:
40.6
Your creative
Benchmark
0
100
34.6
Benchmark:
75.59
Your creative
Benchmark
0
100
34.6
Benchmark:
49.14
Your creative
Benchmark
0
100
34.6
Benchmark:
57.38
Your creative
Benchmark
0
100
34.6
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
0.3
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.73
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
9.97
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Recommendations
Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.
Media recommendations
If creative cannot be changed, which media choices maximise attention?
Recommended format
Snapchat
commercial
With 5.8 seconds of Active Attention, Snapchat commercial is a top-tier choice for challenger brands seeking reinforcement. More than 5.8 / 15 of the ad is actively viewed, ensuring sustained message delivery before viewers scroll away or skip. For challenger brands, securing Active Attention is key to competing with leaders.
Complementary format
Facebook
stories
A reliable secondary platform to amplify engagement is stories. This option balances 1.72 of Active Attention with of Passive Attention, strengthening message recall.
Reconsider format
Pinterest
standard video
Formats delivering only 0.3 seconds of Active Attention lack sufficient retention for mid-funnel campaigns. More effective choices are available to meet engagement objectives.
Creative recommendations
If you can't influence the media, but can influence the creative.
Branding
Needs Work
Delayed branding in conversion-focused campaigns can reduce efficiency. By this time, only 51.9% of viewers are still watching—moving branding earlier will prevent wasted impressions.
Ad length and format
Needs Work
These formats are not well-suited for 15-20 second ads, as users tend to disengage quickly on scrollable channels. Shorten the ad to improve performance and align with formats optimized for shorter, more efficient high-impact content.