Creative testing results
Old Man Moustachios
Hungry in Hungary
August 4, 2025
Ad & campaign details
The ad, platform, formats and demographics your creative was tested against
Brand
Old Man Moustachios
Campaign
Hungry in Hungary
Primary campaign objective
Brand building & awareness (or other upper funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
17
seconds
Ad size
16:9
Ad length
30
seconds
Market
Global
Age group
Gender
All
Platform:
YouTube
Format:
pre-roll skippable
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
57.07
Benchmark:
35.84
Your creative
Benchmark
0
100
57.07
Benchmark:
55.18
Your creative
Benchmark
0
100
57.07
Benchmark:
49.67
Your creative
Benchmark
0
100
57.07
Benchmark:
41.06
Your creative
Benchmark
0
100
57.07
Benchmark:
53.77
Your creative
Benchmark
0
100
57.07
Benchmark:
32.26
Your creative
Benchmark
0
100
57.07
Benchmark:
46.54
Your creative
Benchmark
0
100
57.07
Benchmark:
43.82
Your creative
Benchmark
0
100
57.07
Benchmark:
40.6
Your creative
Benchmark
0
100
57.07
Benchmark:
75.59
Your creative
Benchmark
0
100
57.07
Benchmark:
49.14
Your creative
Benchmark
0
100
57.07
Benchmark:
57.38
Your creative
Benchmark
0
100
57.07
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
4.49
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.32
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
23.19
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
51.63
Benchmark:
35.84
Your creative
Benchmark
0
100
51.63
Benchmark:
55.18
Your creative
Benchmark
0
100
51.63
Benchmark:
49.67
Your creative
Benchmark
0
100
51.63
Benchmark:
41.06
Your creative
Benchmark
0
100
51.63
Benchmark:
53.77
Your creative
Benchmark
0
100
51.63
Benchmark:
32.26
Your creative
Benchmark
0
100
51.63
Benchmark:
46.54
Your creative
Benchmark
0
100
51.63
Benchmark:
43.82
Your creative
Benchmark
0
100
51.63
Benchmark:
40.6
Your creative
Benchmark
0
100
51.63
Benchmark:
75.59
Your creative
Benchmark
0
100
51.63
Benchmark:
49.14
Your creative
Benchmark
0
100
51.63
Benchmark:
57.38
Your creative
Benchmark
0
100
51.63
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
3.62
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
7.25
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
19.13
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
38.46
Benchmark:
35.84
Your creative
Benchmark
0
100
38.46
Benchmark:
55.18
Your creative
Benchmark
0
100
38.46
Benchmark:
49.67
Your creative
Benchmark
0
100
38.46
Benchmark:
41.06
Your creative
Benchmark
0
100
38.46
Benchmark:
53.77
Your creative
Benchmark
0
100
38.46
Benchmark:
32.26
Your creative
Benchmark
0
100
38.46
Benchmark:
46.54
Your creative
Benchmark
0
100
38.46
Benchmark:
43.82
Your creative
Benchmark
0
100
38.46
Benchmark:
40.6
Your creative
Benchmark
0
100
38.46
Benchmark:
75.59
Your creative
Benchmark
0
100
38.46
Benchmark:
49.14
Your creative
Benchmark
0
100
38.46
Benchmark:
57.38
Your creative
Benchmark
0
100
38.46
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
1.4
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.88
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
24.72
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Recommendations
Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.
Media recommendations
If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
in-stream
With 5.58 seconds of Active Attention, Facebook in-stream is the most effective option for a small brand to achieve awareness objectives. More than 19% of the ad is actively consumed, ensuring strong message delivery before users disengage.
Complementary format
YouTube
pre-roll skippable
A complementary choice for boosting engagement is Youtube pre-roll skippable. With 4.49 seconds of Active Attention and 2.32 seconds of Passive Attention, it enhances visibility and reach.
Reconsider format
General Web
outstream video
Formats with less than 1.4 seconds of Active Attention are not viable for awareness-building, regardless of brand scale. Insufficient exposure before drop-off weakens effectiveness.
Creative recommendations
If you can't influence the media, but can influence the creative.
Branding
Ineffective
Small brands need immediate visibility in awareness campaigns. Late branding results in only 8.4% of viewers still seeing the message—adjust creative for stronger brand positioning.
Ad length and format
Ineffective
These formats struggle to sustain attention at this ad length, as users tend to disengage quickly on scrollable channels. For a smaller brand, every second counts—opt for high-retention formats and consider shortening the ad to 15 or 10 seconds to improve effectiveness and visibility.