Creative testing results

Ouch

I hurt me back

August 4, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Ouch
Campaign
I hurt me back
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
4
 seconds
Ad size
16:9
Ad length
7
 seconds
Market
Germany
Age group
55+
Gender
Both
All
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
55.02
Benchmark:
35.84
Your creative
Benchmark
0
100
55.02
Benchmark:
55.18
Your creative
Benchmark
0
100
55.02
Benchmark:
49.67
Your creative
Benchmark
0
100
55.02
Benchmark:
41.06
Your creative
Benchmark
0
100
55.02
Benchmark:
53.77
Your creative
Benchmark
0
100
55.02
Benchmark:
32.26
Your creative
Benchmark
0
100
55.02
Benchmark:
46.54
Your creative
Benchmark
0
100
55.02
Benchmark:
43.82
Your creative
Benchmark
0
100
55.02
Benchmark:
40.6
Your creative
Benchmark
0
100
55.02
Benchmark:
75.59
Your creative
Benchmark
0
100
55.02
Benchmark:
49.14
Your creative
Benchmark
0
100
55.02
Benchmark:
57.38
Your creative
Benchmark
0
100
55.02
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.61
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.56
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
1.84
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll non skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
49.19
Benchmark:
35.84
Your creative
Benchmark
0
100
49.19
Benchmark:
55.18
Your creative
Benchmark
0
100
49.19
Benchmark:
49.67
Your creative
Benchmark
0
100
49.19
Benchmark:
41.06
Your creative
Benchmark
0
100
49.19
Benchmark:
53.77
Your creative
Benchmark
0
100
49.19
Benchmark:
32.26
Your creative
Benchmark
0
100
49.19
Benchmark:
46.54
Your creative
Benchmark
0
100
49.19
Benchmark:
43.82
Your creative
Benchmark
0
100
49.19
Benchmark:
40.6
Your creative
Benchmark
0
100
49.19
Benchmark:
75.59
Your creative
Benchmark
0
100
49.19
Benchmark:
49.14
Your creative
Benchmark
0
100
49.19
Benchmark:
57.38
Your creative
Benchmark
0
100
49.19
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.35
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.08
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
2.57
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
44.53
Benchmark:
35.84
Your creative
Benchmark
0
100
44.53
Benchmark:
55.18
Your creative
Benchmark
0
100
44.53
Benchmark:
49.67
Your creative
Benchmark
0
100
44.53
Benchmark:
41.06
Your creative
Benchmark
0
100
44.53
Benchmark:
53.77
Your creative
Benchmark
0
100
44.53
Benchmark:
32.26
Your creative
Benchmark
0
100
44.53
Benchmark:
46.54
Your creative
Benchmark
0
100
44.53
Benchmark:
43.82
Your creative
Benchmark
0
100
44.53
Benchmark:
40.6
Your creative
Benchmark
0
100
44.53
Benchmark:
75.59
Your creative
Benchmark
0
100
44.53
Benchmark:
49.14
Your creative
Benchmark
0
100
44.53
Benchmark:
57.38
Your creative
Benchmark
0
100
44.53
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.57
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.02
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
2.4
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
30.83
Benchmark:
35.84
Your creative
Benchmark
0
100
30.83
Benchmark:
55.18
Your creative
Benchmark
0
100
30.83
Benchmark:
49.67
Your creative
Benchmark
0
100
30.83
Benchmark:
41.06
Your creative
Benchmark
0
100
30.83
Benchmark:
53.77
Your creative
Benchmark
0
100
30.83
Benchmark:
32.26
Your creative
Benchmark
0
100
30.83
Benchmark:
46.54
Your creative
Benchmark
0
100
30.83
Benchmark:
43.82
Your creative
Benchmark
0
100
30.83
Benchmark:
40.6
Your creative
Benchmark
0
100
30.83
Benchmark:
75.59
Your creative
Benchmark
0
100
30.83
Benchmark:
49.14
Your creative
Benchmark
0
100
30.83
Benchmark:
57.38
Your creative
Benchmark
0
100
30.83
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.26
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.65
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
4.08
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
in-stream

With 2.61 seconds of Active Attention, Facebook in-stream is the strongest option for reinforcing small brand visibility. More than 37% of the ad is viewed actively, securing meaningful brand exposure before audience drop-off. For small brands, high Active Attention is crucial for competing with larger brands.

Complementary format
YouTube
pre-roll non skippable

A supportive secondary format is Youtube pre-roll non-skippable, which delivers 2.35 seconds of Active Attention. When used together, these formats reinforce messaging and maximize recall.

Reconsider format
General Web
outstream video

With only 0.26 seconds of Active Attention, this format is a poor fit for mid-funnel campaigns. Other formats offer greater engagement, making them more effective choices.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Needs Work

In mid-funnel campaigns, shifting branding earlier will ensure stronger recall and engagement. By this time, only 36.1% of viewers remain engaged—adjust for better effectiveness.

Ad length and format
Strong

These formats are well-suited for 10-second ads, making them effective for middle-funnel reinforcement. For a small brand, every second must work harder—while this ad length helps minimize wastage, ensure branding appears early and messaging is sharp to maximize recall and strengthen brand association.