Creative testing results

Goorej

On that rich creme flex

July 24, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Goorej
Campaign
On that rich creme flex
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
Challenger (25 - 50% market share)
First branded
moment
4
 seconds
Ad size
Ad length
4
 seconds
Market
Global
Age group
25 - 34, 18 - 24, 35 - 44
Gender
Female
All
Platform:
Facebook
Format:
feed

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
59
Benchmark:
35.84
Your creative
Benchmark
0
100
59
Benchmark:
55.18
Your creative
Benchmark
0
100
59
Benchmark:
49.67
Your creative
Benchmark
0
100
59
Benchmark:
41.06
Your creative
Benchmark
0
100
59
Benchmark:
53.77
Your creative
Benchmark
0
100
59
Benchmark:
32.26
Your creative
Benchmark
0
100
59
Benchmark:
46.54
Your creative
Benchmark
0
100
59
Benchmark:
43.82
Your creative
Benchmark
0
100
59
Benchmark:
40.6
Your creative
Benchmark
0
100
59
Benchmark:
75.59
Your creative
Benchmark
0
100
59
Benchmark:
49.14
Your creative
Benchmark
0
100
59
Benchmark:
57.38
Your creative
Benchmark
0
100
59
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.3
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.7
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
2
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
max width video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
55
Benchmark:
35.84
Your creative
Benchmark
0
100
55
Benchmark:
55.18
Your creative
Benchmark
0
100
55
Benchmark:
49.67
Your creative
Benchmark
0
100
55
Benchmark:
41.06
Your creative
Benchmark
0
100
55
Benchmark:
53.77
Your creative
Benchmark
0
100
55
Benchmark:
32.26
Your creative
Benchmark
0
100
55
Benchmark:
46.54
Your creative
Benchmark
0
100
55
Benchmark:
43.82
Your creative
Benchmark
0
100
55
Benchmark:
40.6
Your creative
Benchmark
0
100
55
Benchmark:
75.59
Your creative
Benchmark
0
100
55
Benchmark:
49.14
Your creative
Benchmark
0
100
55
Benchmark:
57.38
Your creative
Benchmark
0
100
55
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.2
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.4
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
1.4
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
standard video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
48
Benchmark:
35.84
Your creative
Benchmark
0
100
48
Benchmark:
55.18
Your creative
Benchmark
0
100
48
Benchmark:
49.67
Your creative
Benchmark
0
100
48
Benchmark:
41.06
Your creative
Benchmark
0
100
48
Benchmark:
53.77
Your creative
Benchmark
0
100
48
Benchmark:
32.26
Your creative
Benchmark
0
100
48
Benchmark:
46.54
Your creative
Benchmark
0
100
48
Benchmark:
43.82
Your creative
Benchmark
0
100
48
Benchmark:
40.6
Your creative
Benchmark
0
100
48
Benchmark:
75.59
Your creative
Benchmark
0
100
48
Benchmark:
49.14
Your creative
Benchmark
0
100
48
Benchmark:
57.38
Your creative
Benchmark
0
100
48
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.1
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
1.9
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
feed

With 1.31 seconds of Active Attention, Facebook feed is a top-tier choice for challenger brands seeking reinforcement. More than 0.19 / 4 of the ad is actively viewed, ensuring sustained message delivery before viewers scroll away or skip. For challenger brands, securing Active Attention is key to competing with leaders.

Complementary format
Pinterest
max width video

A reliable secondary platform to amplify engagement is max_width_video. This option balances 0.19 of Active Attention with of Passive Attention, strengthening message recall.

Reconsider format
Pinterest
standard video

Formats delivering only 0 seconds of Active Attention lack sufficient retention for mid-funnel campaigns. More effective choices are available to meet engagement objectives.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Needs Work

Mid-funnel campaigns benefit from stronger early recognition. Currently, only 30% of viewers will see your brand—adjust branding placement for better retention.

Ad length and format
Ineffective

A 6-second ad is too brief to effectively introduce new concepts or establish strong brand recognition. To maximize impact and ensure lasting recall, opt for longer formats that allow for deeper engagement and message reinforcement.