Creative testing results

Google Pixel

Google Pixel 10 Pro 4-5

December 10, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Google Pixel
Campaign
Google Pixel 10 Pro 4-5
Primary campaign objective
Short term conversion (or other lower funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
1
 seconds
Ad size
4:5
Ad length
10
 seconds
Market
Global
Age group
Gender
All
Platform:
Facebook
Format:
feed

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
31.55
Benchmark:
35.84
Your creative
Benchmark
0
100
31.55
Benchmark:
55.18
Your creative
Benchmark
0
100
31.55
Benchmark:
49.67
Your creative
Benchmark
0
100
31.55
Benchmark:
41.06
Your creative
Benchmark
0
100
31.55
Benchmark:
53.77
Your creative
Benchmark
0
100
31.55
Benchmark:
32.26
Your creative
Benchmark
0
100
31.55
Benchmark:
46.54
Your creative
Benchmark
0
100
31.55
Benchmark:
43.82
Your creative
Benchmark
0
100
31.55
Benchmark:
40.6
Your creative
Benchmark
0
100
31.55
Benchmark:
75.59
Your creative
Benchmark
0
100
31.55
Benchmark:
49.14
Your creative
Benchmark
0
100
31.55
Benchmark:
57.38
Your creative
Benchmark
0
100
31.55
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.32
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.5
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8.18
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Instagram
Format:
feed

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
29.07
Benchmark:
35.84
Your creative
Benchmark
0
100
29.07
Benchmark:
55.18
Your creative
Benchmark
0
100
29.07
Benchmark:
49.67
Your creative
Benchmark
0
100
29.07
Benchmark:
41.06
Your creative
Benchmark
0
100
29.07
Benchmark:
53.77
Your creative
Benchmark
0
100
29.07
Benchmark:
32.26
Your creative
Benchmark
0
100
29.07
Benchmark:
46.54
Your creative
Benchmark
0
100
29.07
Benchmark:
43.82
Your creative
Benchmark
0
100
29.07
Benchmark:
40.6
Your creative
Benchmark
0
100
29.07
Benchmark:
75.59
Your creative
Benchmark
0
100
29.07
Benchmark:
49.14
Your creative
Benchmark
0
100
29.07
Benchmark:
57.38
Your creative
Benchmark
0
100
29.07
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.1
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.39
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8.51
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
standard video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
37.31
Benchmark:
35.84
Your creative
Benchmark
0
100
37.31
Benchmark:
55.18
Your creative
Benchmark
0
100
37.31
Benchmark:
49.67
Your creative
Benchmark
0
100
37.31
Benchmark:
41.06
Your creative
Benchmark
0
100
37.31
Benchmark:
53.77
Your creative
Benchmark
0
100
37.31
Benchmark:
32.26
Your creative
Benchmark
0
100
37.31
Benchmark:
46.54
Your creative
Benchmark
0
100
37.31
Benchmark:
43.82
Your creative
Benchmark
0
100
37.31
Benchmark:
40.6
Your creative
Benchmark
0
100
37.31
Benchmark:
75.59
Your creative
Benchmark
0
100
37.31
Benchmark:
49.14
Your creative
Benchmark
0
100
37.31
Benchmark:
57.38
Your creative
Benchmark
0
100
37.31
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.33
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.92
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
5.75
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Facebook
feed

Facebook feed is the best fit for immediate conversion goals, securing 13.2% of Active Attention. This makes it ideal for rapid-response sales messaging, assuming brand-building efforts are running in parallel.

Complementary format
Instagram
feed

A strong complementary format for reinforcing conversions is Instagram feed. With 1.1 seconds of Active Attention, it extends reach and enhances message effectiveness.

Reconsider format
Pinterest
standard video

With just 8% engaging immediately and 0.33 seconds of Active Attention overall, this format does not deliver adequate impact for sales-driven objectives. High early disengagement limits effectiveness.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Needs Work

Although the brand mark is present early, it occupies a very small share of the visual space (under 5%) and appears alongside a more established brand. This frames the advertiser primarily as a retailer or intermediary rather than the owner of the product itself. For less established brands, this creates a high risk of misattribution, particularly to the featured product. As a result, brand linkage is weak and the likelihood of short-term conversion - especially outside of digital environments - is low.

Ad length and format
Ineffective

These formats struggle to maintain attention for 10-second ads, as users often scroll past before the message fully registers. For a small brand with limited recognition, this drop-off is especially costly—on these platforms, concise 6-second ads are a more effective choice for capturing attention and driving action efficiently.