Creative testing results

Mopeds?

Mopeds go Italian

July 24, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Mopeds?
Campaign
Mopeds go Italian
Primary campaign objective
Brand building & awareness (or other upper funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
30
 seconds
Ad size
Ad length
40
 seconds
Market
United Arab Emirates
Age group
55+
Gender
All
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
66
Benchmark:
35.84
Your creative
Benchmark
0
100
66
Benchmark:
55.18
Your creative
Benchmark
0
100
66
Benchmark:
49.67
Your creative
Benchmark
0
100
66
Benchmark:
41.06
Your creative
Benchmark
0
100
66
Benchmark:
53.77
Your creative
Benchmark
0
100
66
Benchmark:
32.26
Your creative
Benchmark
0
100
66
Benchmark:
46.54
Your creative
Benchmark
0
100
66
Benchmark:
43.82
Your creative
Benchmark
0
100
66
Benchmark:
40.6
Your creative
Benchmark
0
100
66
Benchmark:
75.59
Your creative
Benchmark
0
100
66
Benchmark:
49.14
Your creative
Benchmark
0
100
66
Benchmark:
57.38
Your creative
Benchmark
0
100
66
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
8.9
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
25.5
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
5.7
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
78
Benchmark:
35.84
Your creative
Benchmark
0
100
78
Benchmark:
55.18
Your creative
Benchmark
0
100
78
Benchmark:
49.67
Your creative
Benchmark
0
100
78
Benchmark:
41.06
Your creative
Benchmark
0
100
78
Benchmark:
53.77
Your creative
Benchmark
0
100
78
Benchmark:
32.26
Your creative
Benchmark
0
100
78
Benchmark:
46.54
Your creative
Benchmark
0
100
78
Benchmark:
43.82
Your creative
Benchmark
0
100
78
Benchmark:
40.6
Your creative
Benchmark
0
100
78
Benchmark:
75.59
Your creative
Benchmark
0
100
78
Benchmark:
49.14
Your creative
Benchmark
0
100
78
Benchmark:
57.38
Your creative
Benchmark
0
100
78
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
8.5
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
7.2
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
24.2
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
61
Benchmark:
35.84
Your creative
Benchmark
0
100
61
Benchmark:
55.18
Your creative
Benchmark
0
100
61
Benchmark:
49.67
Your creative
Benchmark
0
100
61
Benchmark:
41.06
Your creative
Benchmark
0
100
61
Benchmark:
53.77
Your creative
Benchmark
0
100
61
Benchmark:
32.26
Your creative
Benchmark
0
100
61
Benchmark:
46.54
Your creative
Benchmark
0
100
61
Benchmark:
43.82
Your creative
Benchmark
0
100
61
Benchmark:
40.6
Your creative
Benchmark
0
100
61
Benchmark:
75.59
Your creative
Benchmark
0
100
61
Benchmark:
49.14
Your creative
Benchmark
0
100
61
Benchmark:
57.38
Your creative
Benchmark
0
100
61
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
5
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
14
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
21
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
50
Benchmark:
35.84
Your creative
Benchmark
0
100
50
Benchmark:
55.18
Your creative
Benchmark
0
100
50
Benchmark:
49.67
Your creative
Benchmark
0
100
50
Benchmark:
41.06
Your creative
Benchmark
0
100
50
Benchmark:
53.77
Your creative
Benchmark
0
100
50
Benchmark:
32.26
Your creative
Benchmark
0
100
50
Benchmark:
46.54
Your creative
Benchmark
0
100
50
Benchmark:
43.82
Your creative
Benchmark
0
100
50
Benchmark:
40.6
Your creative
Benchmark
0
100
50
Benchmark:
75.59
Your creative
Benchmark
0
100
50
Benchmark:
49.14
Your creative
Benchmark
0
100
50
Benchmark:
57.38
Your creative
Benchmark
0
100
50
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.4
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
17
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
22.6
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
General Web
pre-roll

With 8.86 seconds of Active Attention, General_Web pre-roll is the most effective option for a small brand to achieve awareness objectives. More than 8.55 / 40 of the ad is actively consumed, ensuring strong message delivery before users disengage.

Complementary format
YouTube
pre-roll skippable

A complementary choice for boosting engagement is pre-roll. With 8.55 seconds of Active Attention and 7.21 seconds of Passive Attention, it enhances visibility and reach.

Reconsider format
General Web
outstream video

Formats with less than 0.42 seconds of Active Attention are not viable for awareness-building, regardless of brand scale. Insufficient exposure before drop-off weakens effectiveness.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Ineffective

Small brands need immediate visibility in awareness campaigns. Late branding results in only 42% of viewers still seeing the message—adjust creative for stronger brand positioning.

Ad length and format
Weak

These formats support ad lengths beyond 20 seconds, which is good for storytelling and sustained engagement, making them ideal for upper-funnel brand-building campaigns for leader brands. Reinforce branding midway for better retention.