Creative testing results
Blackmores
Good Health Changes Everything
August 28, 2025
Ad & campaign details
The ad, platform, formats and demographics your creative was tested against
Brand
Blackmores
Campaign
Good Health Changes Everything
Primary campaign objective
Brand building & awareness (or other upper funnel objectives)
Brand size
Category leader (50%+ market share)
First branded
moment
6
seconds
Ad size
16:9
Ad length
30
seconds
Market
Australia
Age group
25 - 34, 35 - 44
Gender
Both
All
Platform:
YouTube
Format:
pre-roll skippable
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
59.31
Benchmark:
35.84
Your creative
Benchmark
0
100
59.31
Benchmark:
55.18
Your creative
Benchmark
0
100
59.31
Benchmark:
49.67
Your creative
Benchmark
0
100
59.31
Benchmark:
41.06
Your creative
Benchmark
0
100
59.31
Benchmark:
53.77
Your creative
Benchmark
0
100
59.31
Benchmark:
32.26
Your creative
Benchmark
0
100
59.31
Benchmark:
46.54
Your creative
Benchmark
0
100
59.31
Benchmark:
43.82
Your creative
Benchmark
0
100
59.31
Benchmark:
40.6
Your creative
Benchmark
0
100
59.31
Benchmark:
75.59
Your creative
Benchmark
0
100
59.31
Benchmark:
49.14
Your creative
Benchmark
0
100
59.31
Benchmark:
57.38
Your creative
Benchmark
0
100
59.31
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
5.95
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.15
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
19.91
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
56.56
Benchmark:
35.84
Your creative
Benchmark
0
100
56.56
Benchmark:
55.18
Your creative
Benchmark
0
100
56.56
Benchmark:
49.67
Your creative
Benchmark
0
100
56.56
Benchmark:
41.06
Your creative
Benchmark
0
100
56.56
Benchmark:
53.77
Your creative
Benchmark
0
100
56.56
Benchmark:
32.26
Your creative
Benchmark
0
100
56.56
Benchmark:
46.54
Your creative
Benchmark
0
100
56.56
Benchmark:
43.82
Your creative
Benchmark
0
100
56.56
Benchmark:
40.6
Your creative
Benchmark
0
100
56.56
Benchmark:
75.59
Your creative
Benchmark
0
100
56.56
Benchmark:
49.14
Your creative
Benchmark
0
100
56.56
Benchmark:
57.38
Your creative
Benchmark
0
100
56.56
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
5.22
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
14.9
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
9.88
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
40.8
Benchmark:
35.84
Your creative
Benchmark
0
100
40.8
Benchmark:
55.18
Your creative
Benchmark
0
100
40.8
Benchmark:
49.67
Your creative
Benchmark
0
100
40.8
Benchmark:
41.06
Your creative
Benchmark
0
100
40.8
Benchmark:
53.77
Your creative
Benchmark
0
100
40.8
Benchmark:
32.26
Your creative
Benchmark
0
100
40.8
Benchmark:
46.54
Your creative
Benchmark
0
100
40.8
Benchmark:
43.82
Your creative
Benchmark
0
100
40.8
Benchmark:
40.6
Your creative
Benchmark
0
100
40.8
Benchmark:
75.59
Your creative
Benchmark
0
100
40.8
Benchmark:
49.14
Your creative
Benchmark
0
100
40.8
Benchmark:
57.38
Your creative
Benchmark
0
100
40.8
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
2.3
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
6.68
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
21.03
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Recommendations
Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.
Media recommendations
If creative cannot be changed, which media choices maximise attention?
Recommended format
YouTube
pre-roll skippable
With 5.95 seconds of Active Attention, YouTube pre-roll skippable delivers the strongest potential for a category leader to drive brand-building goals. More than 20% of the ad is actively viewed, ensuring the message is absorbed before users scroll, skip, or disengage.
Complementary format
General Web
pre-roll
A well-suited supporting platform to extend engagement and reach is General Web pre-roll. With 5.22 seconds of Active Attention and 14.9 seconds of Passive Attention, it reinforces awareness effectively.
Reconsider format
General Web
outstream video
With just 2.3 seconds of Active Attention, this format is ineffective for brand awareness, regardless of brand size. Reconsider formats offering less than 2.5 seconds of Active Attention, as they fail to sustain audience engagement before viewer drop-off.
Creative recommendations
If you can't influence the media, but can influence the creative.
Branding
Ineffective
Branding appearing after 4 sec significantly reduces impact in awareness campaigns. By this time, only 49.6% of viewers will still be engaged—urgent changes needed to maintain visibility.
Ad length and format
Strong
These formats support ad lengths beyond 20 seconds, which is good for storytelling and sustained engagement, making them ideal for upper-funnel brand-building campaigns for leader brands. Reinforce branding midway for better retention.