Creative testing results

Sonoma County Tourism

This is wine country.

August 13, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Sonoma County Tourism
Campaign
This is wine country.
Primary campaign objective
Brand building & awareness (or other upper funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
2
 seconds
Ad size
16:9
Ad length
15
 seconds
Market
United States
Age group
35 - 44, 45 - 54, 55+
Gender
Both
All
Platform:
YouTube
Format:
pre-roll non skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
66.94
Benchmark:
35.84
Your creative
Benchmark
0
100
66.94
Benchmark:
55.18
Your creative
Benchmark
0
100
66.94
Benchmark:
49.67
Your creative
Benchmark
0
100
66.94
Benchmark:
41.06
Your creative
Benchmark
0
100
66.94
Benchmark:
53.77
Your creative
Benchmark
0
100
66.94
Benchmark:
32.26
Your creative
Benchmark
0
100
66.94
Benchmark:
46.54
Your creative
Benchmark
0
100
66.94
Benchmark:
43.82
Your creative
Benchmark
0
100
66.94
Benchmark:
40.6
Your creative
Benchmark
0
100
66.94
Benchmark:
75.59
Your creative
Benchmark
0
100
66.94
Benchmark:
49.14
Your creative
Benchmark
0
100
66.94
Benchmark:
57.38
Your creative
Benchmark
0
100
66.94
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
5.08
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.43
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
5.49
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
58.9
Benchmark:
35.84
Your creative
Benchmark
0
100
58.9
Benchmark:
55.18
Your creative
Benchmark
0
100
58.9
Benchmark:
49.67
Your creative
Benchmark
0
100
58.9
Benchmark:
41.06
Your creative
Benchmark
0
100
58.9
Benchmark:
53.77
Your creative
Benchmark
0
100
58.9
Benchmark:
32.26
Your creative
Benchmark
0
100
58.9
Benchmark:
46.54
Your creative
Benchmark
0
100
58.9
Benchmark:
43.82
Your creative
Benchmark
0
100
58.9
Benchmark:
40.6
Your creative
Benchmark
0
100
58.9
Benchmark:
75.59
Your creative
Benchmark
0
100
58.9
Benchmark:
49.14
Your creative
Benchmark
0
100
58.9
Benchmark:
57.38
Your creative
Benchmark
0
100
58.9
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
3.45
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.49
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8.07
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
55.14
Benchmark:
35.84
Your creative
Benchmark
0
100
55.14
Benchmark:
55.18
Your creative
Benchmark
0
100
55.14
Benchmark:
49.67
Your creative
Benchmark
0
100
55.14
Benchmark:
41.06
Your creative
Benchmark
0
100
55.14
Benchmark:
53.77
Your creative
Benchmark
0
100
55.14
Benchmark:
32.26
Your creative
Benchmark
0
100
55.14
Benchmark:
46.54
Your creative
Benchmark
0
100
55.14
Benchmark:
43.82
Your creative
Benchmark
0
100
55.14
Benchmark:
40.6
Your creative
Benchmark
0
100
55.14
Benchmark:
75.59
Your creative
Benchmark
0
100
55.14
Benchmark:
49.14
Your creative
Benchmark
0
100
55.14
Benchmark:
57.38
Your creative
Benchmark
0
100
55.14
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.13
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
8.32
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
5.56
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
48.81
Benchmark:
35.84
Your creative
Benchmark
0
100
48.81
Benchmark:
55.18
Your creative
Benchmark
0
100
48.81
Benchmark:
49.67
Your creative
Benchmark
0
100
48.81
Benchmark:
41.06
Your creative
Benchmark
0
100
48.81
Benchmark:
53.77
Your creative
Benchmark
0
100
48.81
Benchmark:
32.26
Your creative
Benchmark
0
100
48.81
Benchmark:
46.54
Your creative
Benchmark
0
100
48.81
Benchmark:
43.82
Your creative
Benchmark
0
100
48.81
Benchmark:
40.6
Your creative
Benchmark
0
100
48.81
Benchmark:
75.59
Your creative
Benchmark
0
100
48.81
Benchmark:
49.14
Your creative
Benchmark
0
100
48.81
Benchmark:
57.38
Your creative
Benchmark
0
100
48.81
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.34
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.03
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
10.63
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
YouTube
pre-roll non skippable

With 5.08 seconds of Active Attention, Youtube pre-roll non-skippable is the most effective option for a small brand to achieve awareness objectives. More than 34% of the ad is actively consumed, ensuring strong message delivery before users disengage.

Complementary format
YouTube
pre-roll skippable

A complementary choice for boosting engagement is YouTube pre-roll skippable. With 3.45 seconds of Active Attention and 3.49 seconds of Passive Attention, it enhances visibility and reach.

Reconsider format
General Web
outstream video

Formats with less than 0.34 seconds of Active Attention are not viable for awareness-building, regardless of brand scale. Insufficient exposure before drop-off weakens effectiveness.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Strong

For a small brand, early branding is critical to maximize exposure and recall in an awareness-building campaign. This approach builds presence efficiently.

Ad length and format
Strong

These formats offer a balance between storytelling and efficiency, making them well-suited for upper-funnel brand-building. For a small brand looking to establish awareness, reinforcing branding midway is crucial—this helps strengthen recall, build recognition, and stand out in a competitive landscape.