Creative testing results

Generic brand

I'm in a box oo la la

July 28, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Generic brand
Campaign
I'm in a box oo la la
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
10
 seconds
Ad size
Ad length
5
 seconds
Market
Global
Age group
18 - 24, 25 - 34
Gender
Female
All
Platform:
Snapchat
Format:
commercial

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
82
Benchmark:
35.84
Your creative
Benchmark
0
100
82
Benchmark:
55.18
Your creative
Benchmark
0
100
82
Benchmark:
49.67
Your creative
Benchmark
0
100
82
Benchmark:
41.06
Your creative
Benchmark
0
100
82
Benchmark:
53.77
Your creative
Benchmark
0
100
82
Benchmark:
32.26
Your creative
Benchmark
0
100
82
Benchmark:
46.54
Your creative
Benchmark
0
100
82
Benchmark:
43.82
Your creative
Benchmark
0
100
82
Benchmark:
40.6
Your creative
Benchmark
0
100
82
Benchmark:
75.59
Your creative
Benchmark
0
100
82
Benchmark:
49.14
Your creative
Benchmark
0
100
82
Benchmark:
57.38
Your creative
Benchmark
0
100
82
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.1
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.2
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
0.8
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
stories

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
62
Benchmark:
35.84
Your creative
Benchmark
0
100
62
Benchmark:
55.18
Your creative
Benchmark
0
100
62
Benchmark:
49.67
Your creative
Benchmark
0
100
62
Benchmark:
41.06
Your creative
Benchmark
0
100
62
Benchmark:
53.77
Your creative
Benchmark
0
100
62
Benchmark:
32.26
Your creative
Benchmark
0
100
62
Benchmark:
46.54
Your creative
Benchmark
0
100
62
Benchmark:
43.82
Your creative
Benchmark
0
100
62
Benchmark:
40.6
Your creative
Benchmark
0
100
62
Benchmark:
75.59
Your creative
Benchmark
0
100
62
Benchmark:
49.14
Your creative
Benchmark
0
100
62
Benchmark:
57.38
Your creative
Benchmark
0
100
62
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.9
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
3.1
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
TikTok
Format:
in-feed

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
64
Benchmark:
35.84
Your creative
Benchmark
0
100
64
Benchmark:
55.18
Your creative
Benchmark
0
100
64
Benchmark:
49.67
Your creative
Benchmark
0
100
64
Benchmark:
41.06
Your creative
Benchmark
0
100
64
Benchmark:
53.77
Your creative
Benchmark
0
100
64
Benchmark:
32.26
Your creative
Benchmark
0
100
64
Benchmark:
46.54
Your creative
Benchmark
0
100
64
Benchmark:
43.82
Your creative
Benchmark
0
100
64
Benchmark:
40.6
Your creative
Benchmark
0
100
64
Benchmark:
75.59
Your creative
Benchmark
0
100
64
Benchmark:
49.14
Your creative
Benchmark
0
100
64
Benchmark:
57.38
Your creative
Benchmark
0
100
64
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.8
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
3.1
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Instagram
Format:
stories

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
62
Benchmark:
35.84
Your creative
Benchmark
0
100
62
Benchmark:
55.18
Your creative
Benchmark
0
100
62
Benchmark:
49.67
Your creative
Benchmark
0
100
62
Benchmark:
41.06
Your creative
Benchmark
0
100
62
Benchmark:
53.77
Your creative
Benchmark
0
100
62
Benchmark:
32.26
Your creative
Benchmark
0
100
62
Benchmark:
46.54
Your creative
Benchmark
0
100
62
Benchmark:
43.82
Your creative
Benchmark
0
100
62
Benchmark:
40.6
Your creative
Benchmark
0
100
62
Benchmark:
75.59
Your creative
Benchmark
0
100
62
Benchmark:
49.14
Your creative
Benchmark
0
100
62
Benchmark:
57.38
Your creative
Benchmark
0
100
62
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.7
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
3.3
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
standard video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
48
Benchmark:
35.84
Your creative
Benchmark
0
100
48
Benchmark:
55.18
Your creative
Benchmark
0
100
48
Benchmark:
49.67
Your creative
Benchmark
0
100
48
Benchmark:
41.06
Your creative
Benchmark
0
100
48
Benchmark:
53.77
Your creative
Benchmark
0
100
48
Benchmark:
32.26
Your creative
Benchmark
0
100
48
Benchmark:
46.54
Your creative
Benchmark
0
100
48
Benchmark:
43.82
Your creative
Benchmark
0
100
48
Benchmark:
40.6
Your creative
Benchmark
0
100
48
Benchmark:
75.59
Your creative
Benchmark
0
100
48
Benchmark:
49.14
Your creative
Benchmark
0
100
48
Benchmark:
57.38
Your creative
Benchmark
0
100
48
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.4
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.6
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
2
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Snapchat
commercial

With 4.05 seconds of Active Attention, Snapchat commercial is the strongest option for reinforcing small brand visibility. More than 1.91 / 5 of the ad is viewed actively, securing meaningful brand exposure before audience drop-off. For small brands, high Active Attention is crucial for competing with larger brands.

Complementary format
Facebook
stories

A supportive secondary format is stories, which delivers 1.91 seconds of Active Attention. When used together, these formats reinforce messaging and maximize recall.

Reconsider format
Pinterest
standard video

With only 0.41 seconds of Active Attention, this format is a poor fit for mid-funnel campaigns. Other formats offer greater engagement, making them more effective choices.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Ineffective

Late branding in reinforcement campaigns results in poor audience retention. By now, only 4.051 of viewers are still watching—shift branding earlier to maintain engagement.

Ad length and format
Inefficient

A 6-second ad can act as a quick reinforcement tool, but for a small brand, it may not allow enough time to build meaningful brand associations in the mid-funnel. Extending the ad length can improve message retention and strengthen brand recall.