Creative testing results
Audible
Eric Bananarama
July 28, 2025
Ad & campaign details
The ad, platform, formats and demographics your creative was tested against
Brand
Audible
Campaign
Eric Bananarama
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
2
seconds
Ad size
9:16
Ad length
10
seconds
Market
United Arab Emirates
Age group
55+
Gender
All
Platform:
Snapchat
Format:
commercial
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
89
Benchmark:
35.84
Your creative
Benchmark
0
100
89
Benchmark:
55.18
Your creative
Benchmark
0
100
89
Benchmark:
49.67
Your creative
Benchmark
0
100
89
Benchmark:
41.06
Your creative
Benchmark
0
100
89
Benchmark:
53.77
Your creative
Benchmark
0
100
89
Benchmark:
32.26
Your creative
Benchmark
0
100
89
Benchmark:
46.54
Your creative
Benchmark
0
100
89
Benchmark:
43.82
Your creative
Benchmark
0
100
89
Benchmark:
40.6
Your creative
Benchmark
0
100
89
Benchmark:
75.59
Your creative
Benchmark
0
100
89
Benchmark:
49.14
Your creative
Benchmark
0
100
89
Benchmark:
57.38
Your creative
Benchmark
0
100
89
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
9
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.1
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
0.9
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
TikTok
Format:
in-feed
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
74
Benchmark:
35.84
Your creative
Benchmark
0
100
74
Benchmark:
55.18
Your creative
Benchmark
0
100
74
Benchmark:
49.67
Your creative
Benchmark
0
100
74
Benchmark:
41.06
Your creative
Benchmark
0
100
74
Benchmark:
53.77
Your creative
Benchmark
0
100
74
Benchmark:
32.26
Your creative
Benchmark
0
100
74
Benchmark:
46.54
Your creative
Benchmark
0
100
74
Benchmark:
43.82
Your creative
Benchmark
0
100
74
Benchmark:
40.6
Your creative
Benchmark
0
100
74
Benchmark:
75.59
Your creative
Benchmark
0
100
74
Benchmark:
49.14
Your creative
Benchmark
0
100
74
Benchmark:
57.38
Your creative
Benchmark
0
100
74
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
3.7
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
6.3
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
stories
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
66
Benchmark:
35.84
Your creative
Benchmark
0
100
66
Benchmark:
55.18
Your creative
Benchmark
0
100
66
Benchmark:
49.67
Your creative
Benchmark
0
100
66
Benchmark:
41.06
Your creative
Benchmark
0
100
66
Benchmark:
53.77
Your creative
Benchmark
0
100
66
Benchmark:
32.26
Your creative
Benchmark
0
100
66
Benchmark:
46.54
Your creative
Benchmark
0
100
66
Benchmark:
43.82
Your creative
Benchmark
0
100
66
Benchmark:
40.6
Your creative
Benchmark
0
100
66
Benchmark:
75.59
Your creative
Benchmark
0
100
66
Benchmark:
49.14
Your creative
Benchmark
0
100
66
Benchmark:
57.38
Your creative
Benchmark
0
100
66
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
3.3
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
6.6
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Instagram
Format:
stories
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
67
Benchmark:
35.84
Your creative
Benchmark
0
100
67
Benchmark:
55.18
Your creative
Benchmark
0
100
67
Benchmark:
49.67
Your creative
Benchmark
0
100
67
Benchmark:
41.06
Your creative
Benchmark
0
100
67
Benchmark:
53.77
Your creative
Benchmark
0
100
67
Benchmark:
32.26
Your creative
Benchmark
0
100
67
Benchmark:
46.54
Your creative
Benchmark
0
100
67
Benchmark:
43.82
Your creative
Benchmark
0
100
67
Benchmark:
40.6
Your creative
Benchmark
0
100
67
Benchmark:
75.59
Your creative
Benchmark
0
100
67
Benchmark:
49.14
Your creative
Benchmark
0
100
67
Benchmark:
57.38
Your creative
Benchmark
0
100
67
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
3
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
6.9
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
standard video
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
50
Benchmark:
35.84
Your creative
Benchmark
0
100
50
Benchmark:
55.18
Your creative
Benchmark
0
100
50
Benchmark:
49.67
Your creative
Benchmark
0
100
50
Benchmark:
41.06
Your creative
Benchmark
0
100
50
Benchmark:
53.77
Your creative
Benchmark
0
100
50
Benchmark:
32.26
Your creative
Benchmark
0
100
50
Benchmark:
46.54
Your creative
Benchmark
0
100
50
Benchmark:
43.82
Your creative
Benchmark
0
100
50
Benchmark:
40.6
Your creative
Benchmark
0
100
50
Benchmark:
75.59
Your creative
Benchmark
0
100
50
Benchmark:
49.14
Your creative
Benchmark
0
100
50
Benchmark:
57.38
Your creative
Benchmark
0
100
50
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
0.8
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.1
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
5.1
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Recommendations
Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.
Media recommendations
If creative cannot be changed, which media choices maximise attention?
Recommended format
Snapchat
commercial
With 8.95 seconds of Active Attention, Snapchat commercial is the strongest option for reinforcing small brand visibility. More than 3.67 / 10 of the ad is viewed actively, securing meaningful brand exposure before audience drop-off. For small brands, high Active Attention is crucial for competing with larger brands.
Complementary format
TikTok
in-feed
A supportive secondary format is in-feed, which delivers 3.67 seconds of Active Attention. When used together, these formats reinforce messaging and maximize recall.
Reconsider format
Pinterest
standard video
With only 0.82 seconds of Active Attention, this format is a poor fit for mid-funnel campaigns. Other formats offer greater engagement, making them more effective choices.
Creative recommendations
If you can't influence the media, but can influence the creative.
Branding
Strong
At the consideration stage, immediate branding helps solidify recognition and familiarity. No changes needed—continue to reinforce distinctive assets.
Ad length and format
Ineffective
These formats struggle to maintain attention for 10-second ads, as users tend to disengage quickly on scrollable channels. For a small brand with limited recognition, keeping audiences engaged is even more difficult—prioritize high-retention formats that sustain visibility and reinforce messaging effectively.