Creative testing results
KFC
Kinky Dawg
July 31, 2025
Ad & campaign details
The ad, platform, formats and demographics your creative was tested against
Brand
KFC
Campaign
Kinky Dawg
Primary campaign objective
Short term conversion (or other lower funnel objectives)
Brand size
Category leader (50%+ market share)
First branded
moment
12
seconds
Ad size
16:9
Ad length
15
seconds
Market
Australia
Age group
18 - 24, 25 - 34
Gender
Both
All
Platform:
YouTube
Format:
pre-roll non skippable
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
59.72
Benchmark:
35.84
Your creative
Benchmark
0
100
59.72
Benchmark:
55.18
Your creative
Benchmark
0
100
59.72
Benchmark:
49.67
Your creative
Benchmark
0
100
59.72
Benchmark:
41.06
Your creative
Benchmark
0
100
59.72
Benchmark:
53.77
Your creative
Benchmark
0
100
59.72
Benchmark:
32.26
Your creative
Benchmark
0
100
59.72
Benchmark:
46.54
Your creative
Benchmark
0
100
59.72
Benchmark:
43.82
Your creative
Benchmark
0
100
59.72
Benchmark:
40.6
Your creative
Benchmark
0
100
59.72
Benchmark:
75.59
Your creative
Benchmark
0
100
59.72
Benchmark:
49.14
Your creative
Benchmark
0
100
59.72
Benchmark:
57.38
Your creative
Benchmark
0
100
59.72
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
6.95
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.67
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
4.39
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
in-stream
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
53.19
Benchmark:
35.84
Your creative
Benchmark
0
100
53.19
Benchmark:
55.18
Your creative
Benchmark
0
100
53.19
Benchmark:
49.67
Your creative
Benchmark
0
100
53.19
Benchmark:
41.06
Your creative
Benchmark
0
100
53.19
Benchmark:
53.77
Your creative
Benchmark
0
100
53.19
Benchmark:
32.26
Your creative
Benchmark
0
100
53.19
Benchmark:
46.54
Your creative
Benchmark
0
100
53.19
Benchmark:
43.82
Your creative
Benchmark
0
100
53.19
Benchmark:
40.6
Your creative
Benchmark
0
100
53.19
Benchmark:
75.59
Your creative
Benchmark
0
100
53.19
Benchmark:
49.14
Your creative
Benchmark
0
100
53.19
Benchmark:
57.38
Your creative
Benchmark
0
100
53.19
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
4.97
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.24
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
6.79
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
55.79
Benchmark:
35.84
Your creative
Benchmark
0
100
55.79
Benchmark:
55.18
Your creative
Benchmark
0
100
55.79
Benchmark:
49.67
Your creative
Benchmark
0
100
55.79
Benchmark:
41.06
Your creative
Benchmark
0
100
55.79
Benchmark:
53.77
Your creative
Benchmark
0
100
55.79
Benchmark:
32.26
Your creative
Benchmark
0
100
55.79
Benchmark:
46.54
Your creative
Benchmark
0
100
55.79
Benchmark:
43.82
Your creative
Benchmark
0
100
55.79
Benchmark:
40.6
Your creative
Benchmark
0
100
55.79
Benchmark:
75.59
Your creative
Benchmark
0
100
55.79
Benchmark:
49.14
Your creative
Benchmark
0
100
55.79
Benchmark:
57.38
Your creative
Benchmark
0
100
55.79
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
3.95
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.4
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8.65
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
53.37
Benchmark:
35.84
Your creative
Benchmark
0
100
53.37
Benchmark:
55.18
Your creative
Benchmark
0
100
53.37
Benchmark:
49.67
Your creative
Benchmark
0
100
53.37
Benchmark:
41.06
Your creative
Benchmark
0
100
53.37
Benchmark:
53.77
Your creative
Benchmark
0
100
53.37
Benchmark:
32.26
Your creative
Benchmark
0
100
53.37
Benchmark:
46.54
Your creative
Benchmark
0
100
53.37
Benchmark:
43.82
Your creative
Benchmark
0
100
53.37
Benchmark:
40.6
Your creative
Benchmark
0
100
53.37
Benchmark:
75.59
Your creative
Benchmark
0
100
53.37
Benchmark:
49.14
Your creative
Benchmark
0
100
53.37
Benchmark:
57.38
Your creative
Benchmark
0
100
53.37
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
2.92
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
6.36
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
5.72
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video
Attention
Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
40.38
Benchmark:
35.84
Your creative
Benchmark
0
100
40.38
Benchmark:
55.18
Your creative
Benchmark
0
100
40.38
Benchmark:
49.67
Your creative
Benchmark
0
100
40.38
Benchmark:
41.06
Your creative
Benchmark
0
100
40.38
Benchmark:
53.77
Your creative
Benchmark
0
100
40.38
Benchmark:
32.26
Your creative
Benchmark
0
100
40.38
Benchmark:
46.54
Your creative
Benchmark
0
100
40.38
Benchmark:
43.82
Your creative
Benchmark
0
100
40.38
Benchmark:
40.6
Your creative
Benchmark
0
100
40.38
Benchmark:
75.59
Your creative
Benchmark
0
100
40.38
Benchmark:
49.14
Your creative
Benchmark
0
100
40.38
Benchmark:
57.38
Your creative
Benchmark
0
100
40.38
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Active attention
1.27
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.94
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
9.79
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Recommendations
Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.
Media recommendations
If creative cannot be changed, which media choices maximise attention?
Recommended format
YouTube
pre-roll non skippable
0.58 is optimal for short-term conversion campaigns, capturing high levels of Active Attention upfront. With 0.55 of viewers engaging in this crucial moment, it effectively delivers fast-impact, sales-driven messaging—provided brand-building efforts are reinforced elsewhere.
Complementary format
Facebook
in-stream
A complementary format for reinforcing conversions is 0.51. With 0.43, and seconds of active attention, this platform expands the reach of rapid-response messaging.
Reconsider format
General Web
outstream video
With only 0.19 engaging actively early on and just 1.27 seconds of Active Attention in total, this format lacks the engagement needed for short-term sales goals. Early viewer drop-off reduces message effectiveness.
Creative recommendations
If you can't influence the media, but can influence the creative.
Branding
Ineffective
In conversion-driven campaigns, late branding leads to wasted impressions. Only 40.5% of viewers will still see your brand—adjust placement to optimize conversions and reduce inefficiency.
Ad length and format
Needs Work
While these formats can still be effective for lower funnel, consider testing 10-second versions for improved efficiency. Use direct, action-driven messaging.