Creative testing results

An post

Post it, post it real good

July 30, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
An post
Campaign
Post it, post it real good
Primary campaign objective
Brand building & awareness (or other upper funnel objectives)
Brand size
Challenger (25 - 50% market share)
First branded
moment
3
 seconds
Ad size
9:16
Ad length
15
 seconds
Market
Global
Age group
Gender
All
Platform:
Snapchat
Format:
commercial

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
45.3
Benchmark:
35.84
Your creative
Benchmark
0
100
45.3
Benchmark:
55.18
Your creative
Benchmark
0
100
45.3
Benchmark:
49.67
Your creative
Benchmark
0
100
45.3
Benchmark:
41.06
Your creative
Benchmark
0
100
45.3
Benchmark:
53.77
Your creative
Benchmark
0
100
45.3
Benchmark:
32.26
Your creative
Benchmark
0
100
45.3
Benchmark:
46.54
Your creative
Benchmark
0
100
45.3
Benchmark:
43.82
Your creative
Benchmark
0
100
45.3
Benchmark:
40.6
Your creative
Benchmark
0
100
45.3
Benchmark:
75.59
Your creative
Benchmark
0
100
45.3
Benchmark:
49.14
Your creative
Benchmark
0
100
45.3
Benchmark:
57.38
Your creative
Benchmark
0
100
45.3
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.67
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.71
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
9.62
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
TikTok
Format:
in-feed

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
40.8
Benchmark:
35.84
Your creative
Benchmark
0
100
40.8
Benchmark:
55.18
Your creative
Benchmark
0
100
40.8
Benchmark:
49.67
Your creative
Benchmark
0
100
40.8
Benchmark:
41.06
Your creative
Benchmark
0
100
40.8
Benchmark:
53.77
Your creative
Benchmark
0
100
40.8
Benchmark:
32.26
Your creative
Benchmark
0
100
40.8
Benchmark:
46.54
Your creative
Benchmark
0
100
40.8
Benchmark:
43.82
Your creative
Benchmark
0
100
40.8
Benchmark:
40.6
Your creative
Benchmark
0
100
40.8
Benchmark:
75.59
Your creative
Benchmark
0
100
40.8
Benchmark:
49.14
Your creative
Benchmark
0
100
40.8
Benchmark:
57.38
Your creative
Benchmark
0
100
40.8
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.16
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.09
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
12.75
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
stories

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
39.9
Benchmark:
35.84
Your creative
Benchmark
0
100
39.9
Benchmark:
55.18
Your creative
Benchmark
0
100
39.9
Benchmark:
49.67
Your creative
Benchmark
0
100
39.9
Benchmark:
41.06
Your creative
Benchmark
0
100
39.9
Benchmark:
53.77
Your creative
Benchmark
0
100
39.9
Benchmark:
32.26
Your creative
Benchmark
0
100
39.9
Benchmark:
46.54
Your creative
Benchmark
0
100
39.9
Benchmark:
43.82
Your creative
Benchmark
0
100
39.9
Benchmark:
40.6
Your creative
Benchmark
0
100
39.9
Benchmark:
75.59
Your creative
Benchmark
0
100
39.9
Benchmark:
49.14
Your creative
Benchmark
0
100
39.9
Benchmark:
57.38
Your creative
Benchmark
0
100
39.9
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.13
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.08
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
12.78
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Instagram
Format:
stories

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
37
Benchmark:
35.84
Your creative
Benchmark
0
100
37
Benchmark:
55.18
Your creative
Benchmark
0
100
37
Benchmark:
49.67
Your creative
Benchmark
0
100
37
Benchmark:
41.06
Your creative
Benchmark
0
100
37
Benchmark:
53.77
Your creative
Benchmark
0
100
37
Benchmark:
32.26
Your creative
Benchmark
0
100
37
Benchmark:
46.54
Your creative
Benchmark
0
100
37
Benchmark:
43.82
Your creative
Benchmark
0
100
37
Benchmark:
40.6
Your creative
Benchmark
0
100
37
Benchmark:
75.59
Your creative
Benchmark
0
100
37
Benchmark:
49.14
Your creative
Benchmark
0
100
37
Benchmark:
57.38
Your creative
Benchmark
0
100
37
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.84
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.08
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
13.08
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Pinterest
Format:
standard video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
37
Benchmark:
35.84
Your creative
Benchmark
0
100
37
Benchmark:
55.18
Your creative
Benchmark
0
100
37
Benchmark:
49.67
Your creative
Benchmark
0
100
37
Benchmark:
41.06
Your creative
Benchmark
0
100
37
Benchmark:
53.77
Your creative
Benchmark
0
100
37
Benchmark:
32.26
Your creative
Benchmark
0
100
37
Benchmark:
46.54
Your creative
Benchmark
0
100
37
Benchmark:
43.82
Your creative
Benchmark
0
100
37
Benchmark:
40.6
Your creative
Benchmark
0
100
37
Benchmark:
75.59
Your creative
Benchmark
0
100
37
Benchmark:
49.14
Your creative
Benchmark
0
100
37
Benchmark:
57.38
Your creative
Benchmark
0
100
37
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.58
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.8
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
10.62
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
Snapchat
commercial

With 4.67 seconds of Active Attention, Snapchat commercial provides a prime opportunity for a challenger brand to establish brand presence. Over 31% of the ad is actively consumed, maximizing impact before audience disengagement.

Complementary format
TikTok
in-feed

A strategic addition to boost engagement and exposure is in-feed. With 2.16 of Active Attention and 0.09 of Passive Attention, it serves as an effective awareness driver.

Reconsider format
Pinterest
standard video

With only 0.58 seconds of Active Attention, this format is ill-suited for brand-building, regardless of scale. Formats with sub-2.5-second Active Attention fail to provide necessary exposure before users disengage.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Needs Work

Challenger brands in awareness campaigns should appear as soon as possible. By this time, only 75% of viewers remain engaged—branding at 2-4 sec risks disengagement, so adjust to improve recall.

Ad length and format
Ineffective

Longer ads struggle to hold attention on high-scroll formats, making them less effective for upper-funnel objectives. Shift to high-retention formats for better engagement and impact.