Creative testing results

DNA

DNA Pink Friday koirat

December 10, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
DNA
Campaign
DNA Pink Friday koirat
Primary campaign objective
Short term conversion (or other lower funnel objectives)
Brand size
Challenger (25 - 50% market share)
First branded
moment
8
 seconds
Ad size
16:9
Ad length
12
 seconds
Market
Global
Age group
Gender
All
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
61.34
Benchmark:
35.84
Your creative
Benchmark
0
100
61.34
Benchmark:
55.18
Your creative
Benchmark
0
100
61.34
Benchmark:
49.67
Your creative
Benchmark
0
100
61.34
Benchmark:
41.06
Your creative
Benchmark
0
100
61.34
Benchmark:
53.77
Your creative
Benchmark
0
100
61.34
Benchmark:
32.26
Your creative
Benchmark
0
100
61.34
Benchmark:
46.54
Your creative
Benchmark
0
100
61.34
Benchmark:
43.82
Your creative
Benchmark
0
100
61.34
Benchmark:
40.6
Your creative
Benchmark
0
100
61.34
Benchmark:
75.59
Your creative
Benchmark
0
100
61.34
Benchmark:
49.14
Your creative
Benchmark
0
100
61.34
Benchmark:
57.38
Your creative
Benchmark
0
100
61.34
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
5.32
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.47
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
4.21
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll non skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
52.59
Benchmark:
35.84
Your creative
Benchmark
0
100
52.59
Benchmark:
55.18
Your creative
Benchmark
0
100
52.59
Benchmark:
49.67
Your creative
Benchmark
0
100
52.59
Benchmark:
41.06
Your creative
Benchmark
0
100
52.59
Benchmark:
53.77
Your creative
Benchmark
0
100
52.59
Benchmark:
32.26
Your creative
Benchmark
0
100
52.59
Benchmark:
46.54
Your creative
Benchmark
0
100
52.59
Benchmark:
43.82
Your creative
Benchmark
0
100
52.59
Benchmark:
40.6
Your creative
Benchmark
0
100
52.59
Benchmark:
75.59
Your creative
Benchmark
0
100
52.59
Benchmark:
49.14
Your creative
Benchmark
0
100
52.59
Benchmark:
57.38
Your creative
Benchmark
0
100
52.59
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.78
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.98
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
4.24
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
54.81
Benchmark:
35.84
Your creative
Benchmark
0
100
54.81
Benchmark:
55.18
Your creative
Benchmark
0
100
54.81
Benchmark:
49.67
Your creative
Benchmark
0
100
54.81
Benchmark:
41.06
Your creative
Benchmark
0
100
54.81
Benchmark:
53.77
Your creative
Benchmark
0
100
54.81
Benchmark:
32.26
Your creative
Benchmark
0
100
54.81
Benchmark:
46.54
Your creative
Benchmark
0
100
54.81
Benchmark:
43.82
Your creative
Benchmark
0
100
54.81
Benchmark:
40.6
Your creative
Benchmark
0
100
54.81
Benchmark:
75.59
Your creative
Benchmark
0
100
54.81
Benchmark:
49.14
Your creative
Benchmark
0
100
54.81
Benchmark:
57.38
Your creative
Benchmark
0
100
54.81
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
2.67
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
6.4
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
2.93
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
39.22
Benchmark:
35.84
Your creative
Benchmark
0
100
39.22
Benchmark:
55.18
Your creative
Benchmark
0
100
39.22
Benchmark:
49.67
Your creative
Benchmark
0
100
39.22
Benchmark:
41.06
Your creative
Benchmark
0
100
39.22
Benchmark:
53.77
Your creative
Benchmark
0
100
39.22
Benchmark:
32.26
Your creative
Benchmark
0
100
39.22
Benchmark:
46.54
Your creative
Benchmark
0
100
39.22
Benchmark:
43.82
Your creative
Benchmark
0
100
39.22
Benchmark:
40.6
Your creative
Benchmark
0
100
39.22
Benchmark:
75.59
Your creative
Benchmark
0
100
39.22
Benchmark:
49.14
Your creative
Benchmark
0
100
39.22
Benchmark:
57.38
Your creative
Benchmark
0
100
39.22
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.48
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.87
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
6.65
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
YouTube
pre-roll skippable

With 5.32 seconds of Active Attention, Youtube pre-roll skippable is a top-tier choice for challenger brands seeking reinforcement. More than 44% of the ad is actively viewed, ensuring sustained message delivery before viewers scroll away or skip. For challenger brands, securing Active Attention is key to competing with leaders.

Complementary format
YouTube
pre-roll non skippable

A reliable secondary platform to amplify engagement is Youtube pre-roll non-skippable. This option balances 4.78 of Active Attention with 2.98 of Passive Attention, strengthening message recall.

Reconsider format
General Web
outstream video

Formats delivering only 1.48 seconds of Active Attention lack sufficient retention for mid-funnel campaigns. More effective choices are available to meet engagement objectives.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Ineffective

In conversion campaigns, delayed branding significantly impacts performance. At this point, only 40.5% of viewers remain engaged—adjust branding placement to capture attention earlier.

Ad length and format
Needs Work

These formats can still support lower-funnel goals, but for a challenger brand, efficiency is critical—testing 10-second versions may improve performance. Prioritize clear, action-driven messaging to maximize impact and drive conversions.