Creative testing results

Peters

La Dolce Vita - Connoisseur

October 20, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Peters
Campaign
La Dolce Vita - Connoisseur
Primary campaign objective
Brand building & awareness (or other upper funnel objectives)
Brand size
Challenger (25 - 50% market share)
First branded
moment
1
 seconds
Ad size
16:9
Ad length
30
 seconds
Market
Australia
Age group
18 - 24, 25 - 34, 35 - 44
Gender
All
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
56.99
Benchmark:
35.84
Your creative
Benchmark
0
100
56.99
Benchmark:
55.18
Your creative
Benchmark
0
100
56.99
Benchmark:
49.67
Your creative
Benchmark
0
100
56.99
Benchmark:
41.06
Your creative
Benchmark
0
100
56.99
Benchmark:
53.77
Your creative
Benchmark
0
100
56.99
Benchmark:
32.26
Your creative
Benchmark
0
100
56.99
Benchmark:
46.54
Your creative
Benchmark
0
100
56.99
Benchmark:
43.82
Your creative
Benchmark
0
100
56.99
Benchmark:
40.6
Your creative
Benchmark
0
100
56.99
Benchmark:
75.59
Your creative
Benchmark
0
100
56.99
Benchmark:
49.14
Your creative
Benchmark
0
100
56.99
Benchmark:
57.38
Your creative
Benchmark
0
100
56.99
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
5.37
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.02
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
22.61
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
51.56
Benchmark:
35.84
Your creative
Benchmark
0
100
51.56
Benchmark:
55.18
Your creative
Benchmark
0
100
51.56
Benchmark:
49.67
Your creative
Benchmark
0
100
51.56
Benchmark:
41.06
Your creative
Benchmark
0
100
51.56
Benchmark:
53.77
Your creative
Benchmark
0
100
51.56
Benchmark:
32.26
Your creative
Benchmark
0
100
51.56
Benchmark:
46.54
Your creative
Benchmark
0
100
51.56
Benchmark:
43.82
Your creative
Benchmark
0
100
51.56
Benchmark:
40.6
Your creative
Benchmark
0
100
51.56
Benchmark:
75.59
Your creative
Benchmark
0
100
51.56
Benchmark:
49.14
Your creative
Benchmark
0
100
51.56
Benchmark:
57.38
Your creative
Benchmark
0
100
51.56
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
4.25
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
8.45
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
17.3
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
39.68
Benchmark:
35.84
Your creative
Benchmark
0
100
39.68
Benchmark:
55.18
Your creative
Benchmark
0
100
39.68
Benchmark:
49.67
Your creative
Benchmark
0
100
39.68
Benchmark:
41.06
Your creative
Benchmark
0
100
39.68
Benchmark:
53.77
Your creative
Benchmark
0
100
39.68
Benchmark:
32.26
Your creative
Benchmark
0
100
39.68
Benchmark:
46.54
Your creative
Benchmark
0
100
39.68
Benchmark:
43.82
Your creative
Benchmark
0
100
39.68
Benchmark:
40.6
Your creative
Benchmark
0
100
39.68
Benchmark:
75.59
Your creative
Benchmark
0
100
39.68
Benchmark:
49.14
Your creative
Benchmark
0
100
39.68
Benchmark:
57.38
Your creative
Benchmark
0
100
39.68
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.94
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.88
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
24.18
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
YouTube
pre-roll skippable

With 3.42 seconds of Active Attention, YouTube pre-roll skippable provides a prime opportunity for a challenger brand to establish brand presence. Over 11% of the ad is actively consumed, maximizing impact before audience disengagement.

Complementary format
General Web
pre-roll

A strategic addition to boost engagement and exposure is General Web pre-roll. With 1.96 seconds of Active Attention and 7.91 seconds of Passive Attention, it serves as an effective awareness driver.

Reconsider format
General Web
outstream video

With only 0.64 seconds of Active Attention, this format is ill-suited for brand-building, regardless of scale. Formats with sub-2.5-second Active Attention fail to provide necessary exposure before users disengage.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Strong

For a challenger brand, early branding is a major advantage in a brand-building campaign. It ensures visibility among competitors and strengthens awareness.

Ad length and format
Strong

These formats will support long form ad length and provide a strong opportunity to compete with larger brands. Ensure branding is reinforced strategically for maximum impact.