Creative testing results

Isuzu

DMAX

July 28, 2025

Details
Attention results
Recommendations

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Isuzu
Campaign
DMAX
Primary campaign objective
Reinforcement or consideration (or other mid funnel objectives)
Brand size
New brand/ smaller brand (less than 25% market share)
First branded
moment
3
 seconds
Ad size
16x9
Ad length
15
 seconds
Market
Australia
Age group
35 - 44, 25 - 34, 45 - 54
Gender
Male
All
Platform:
YouTube
Format:
pre-roll non skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
61
Benchmark:
35.84
Your creative
Benchmark
0
100
61
Benchmark:
55.18
Your creative
Benchmark
0
100
61
Benchmark:
49.67
Your creative
Benchmark
0
100
61
Benchmark:
41.06
Your creative
Benchmark
0
100
61
Benchmark:
53.77
Your creative
Benchmark
0
100
61
Benchmark:
32.26
Your creative
Benchmark
0
100
61
Benchmark:
46.54
Your creative
Benchmark
0
100
61
Benchmark:
43.82
Your creative
Benchmark
0
100
61
Benchmark:
40.6
Your creative
Benchmark
0
100
61
Benchmark:
75.59
Your creative
Benchmark
0
100
61
Benchmark:
49.14
Your creative
Benchmark
0
100
61
Benchmark:
57.38
Your creative
Benchmark
0
100
61
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
6.2
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
4.4
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
4.3
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
Facebook
Format:
in-stream

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
52
Benchmark:
35.84
Your creative
Benchmark
0
100
52
Benchmark:
55.18
Your creative
Benchmark
0
100
52
Benchmark:
49.67
Your creative
Benchmark
0
100
52
Benchmark:
41.06
Your creative
Benchmark
0
100
52
Benchmark:
53.77
Your creative
Benchmark
0
100
52
Benchmark:
32.26
Your creative
Benchmark
0
100
52
Benchmark:
46.54
Your creative
Benchmark
0
100
52
Benchmark:
43.82
Your creative
Benchmark
0
100
52
Benchmark:
40.6
Your creative
Benchmark
0
100
52
Benchmark:
75.59
Your creative
Benchmark
0
100
52
Benchmark:
49.14
Your creative
Benchmark
0
100
52
Benchmark:
57.38
Your creative
Benchmark
0
100
52
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
3.7
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.5
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
8.8
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
YouTube
Format:
pre-roll skippable

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
59
Benchmark:
35.84
Your creative
Benchmark
0
100
59
Benchmark:
55.18
Your creative
Benchmark
0
100
59
Benchmark:
49.67
Your creative
Benchmark
0
100
59
Benchmark:
41.06
Your creative
Benchmark
0
100
59
Benchmark:
53.77
Your creative
Benchmark
0
100
59
Benchmark:
32.26
Your creative
Benchmark
0
100
59
Benchmark:
46.54
Your creative
Benchmark
0
100
59
Benchmark:
43.82
Your creative
Benchmark
0
100
59
Benchmark:
40.6
Your creative
Benchmark
0
100
59
Benchmark:
75.59
Your creative
Benchmark
0
100
59
Benchmark:
49.14
Your creative
Benchmark
0
100
59
Benchmark:
57.38
Your creative
Benchmark
0
100
59
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
3.6
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
3.6
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
7.9
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
pre-roll

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
50
Benchmark:
35.84
Your creative
Benchmark
0
100
50
Benchmark:
55.18
Your creative
Benchmark
0
100
50
Benchmark:
49.67
Your creative
Benchmark
0
100
50
Benchmark:
41.06
Your creative
Benchmark
0
100
50
Benchmark:
53.77
Your creative
Benchmark
0
100
50
Benchmark:
32.26
Your creative
Benchmark
0
100
50
Benchmark:
46.54
Your creative
Benchmark
0
100
50
Benchmark:
43.82
Your creative
Benchmark
0
100
50
Benchmark:
40.6
Your creative
Benchmark
0
100
50
Benchmark:
75.59
Your creative
Benchmark
0
100
50
Benchmark:
49.14
Your creative
Benchmark
0
100
50
Benchmark:
57.38
Your creative
Benchmark
0
100
50
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.9
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
6.3
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
6.8
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform:
General Web
Format:
outstream video

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
36
Benchmark:
35.84
Your creative
Benchmark
0
100
36
Benchmark:
55.18
Your creative
Benchmark
0
100
36
Benchmark:
49.67
Your creative
Benchmark
0
100
36
Benchmark:
41.06
Your creative
Benchmark
0
100
36
Benchmark:
53.77
Your creative
Benchmark
0
100
36
Benchmark:
32.26
Your creative
Benchmark
0
100
36
Benchmark:
46.54
Your creative
Benchmark
0
100
36
Benchmark:
43.82
Your creative
Benchmark
0
100
36
Benchmark:
40.6
Your creative
Benchmark
0
100
36
Benchmark:
75.59
Your creative
Benchmark
0
100
36
Benchmark:
49.14
Your creative
Benchmark
0
100
36
Benchmark:
57.38
Your creative
Benchmark
0
100
36
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
0.5
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
2.7
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
11.8
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Recommended format
YouTube
pre-roll non skippable

With 6.24 seconds of Active Attention, Youtube pre-roll non-skippable is the strongest option for reinforcing small brand visibility. More than 3.72 / 15 of the ad is viewed actively, securing meaningful brand exposure before audience drop-off. For small brands, high Active Attention is crucial for competing with larger brands.

Complementary format
Facebook
in-stream

A supportive secondary format is in-stream, which delivers 3.72 seconds of Active Attention. When used together, these formats reinforce messaging and maximize recall.

Reconsider format
General Web
outstream video

With only 0.54 seconds of Active Attention, this format is a poor fit for mid-funnel campaigns. Other formats offer greater engagement, making them more effective choices.

Creative recommendations

If you can't influence the media, but can influence the creative.
Branding
Needs Work

In mid-funnel campaigns, shifting branding earlier will ensure stronger recall and engagement. By this time, only 6.242 of viewers remain engaged—adjust for better effectiveness.

Ad length and format
Strong

This length is ideal for reinforcing brand associations, striking a balance between storytelling and clear call-to-action messaging. For a small brand competing for attention, strategic brand placement is essential—positioning it midway helps strengthen recall and improve recognition in a crowded marketplace.