Creative tests

irishlottery

March 12, 2026

Scratch Cards - Movie
The National Lottery
Recommended Platform
Snapchat
commercial
74.89
Attention score
Ad size:
9:16
Ad length:
7
seconds
Platforms:
Pinterest, Instagram, Snapchat, Facebook, TikTok
Platforms:
Pinterest, Instagram, Snapchat, Facebook, TikTok
Platforms:
YouTube, General Web
Market:
Global
Campaign objective:
Short term conversion (or other lower funnel objectives)
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Scratch Cards - YT
The National Lottery
Recommended Platform
YouTube
pre-roll skippable
52.5
Attention score
Ad size:
16:9
Ad length:
20
seconds
Platforms:
General Web, YouTube
Platforms:
General Web, YouTube
Platforms:
YouTube, General Web
Market:
Global
Campaign objective:
Reinforcement or consideration (or other mid funnel objectives)
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Scratch Cards - Snap-Stories
The National Lottery
Recommended Platform
Snapchat
commercial
71.83
Attention score
Ad size:
9:16
Ad length:
15
seconds
Platforms:
Pinterest, Instagram, TikTok, Snapchat, Facebook
Platforms:
Pinterest, Instagram, TikTok, Snapchat, Facebook
Platforms:
YouTube, General Web
Market:
Global
Campaign objective:
Reinforcement or consideration (or other mid funnel objectives)
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Scratch Cards - Feed
The National Lottery
Recommended Platform
Facebook
feed
36.65
Attention score
Ad size:
4:5
Ad length:
15
seconds
Platforms:
Pinterest, Instagram, Facebook
Platforms:
Pinterest, Instagram, Facebook
Platforms:
YouTube, General Web
Market:
Global
Campaign objective:
Reinforcement or consideration (or other mid funnel objectives)
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Scratch Cards - Match
The National Lottery
Recommended Platform
Facebook
feed
37.49
Attention score
Ad size:
4:5
Ad length:
7
seconds
Platforms:
Facebook, Pinterest, Instagram
Platforms:
Facebook, Pinterest, Instagram
Platforms:
YouTube, General Web
Market:
Global
Campaign objective:
Short term conversion (or other lower funnel objectives)
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