Creative tests

Telstra

August 12, 2025

2025 Home Internet_Drive
Telstra
Recommended Platform
Facebook
in-stream
44.42
Attention score
Ad size:
1:1
Ad length:
15
seconds
Platforms:
Pinterest, Facebook
Platforms:
Pinterest, Facebook
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Brand building & awareness (or other upper funnel objectives)
Open report ->
2025 Small Business Internet_Convert
Telstra
Recommended Platform
Snapchat
commercial
70.29
Attention score
Ad size:
9:16
Ad length:
15
seconds
Platforms:
Snapchat, TikTok, Facebook, Pinterest, Instagram
Platforms:
Snapchat, TikTok, Facebook, Pinterest, Instagram
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
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2024 Google Device Launch_Convert
Telstra
Recommended Platform
Facebook
in-stream
42.71
Attention score
Ad size:
1:1
Ad length:
15
seconds
Platforms:
Pinterest, Facebook
Platforms:
Pinterest, Facebook
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2024 iPhone Device Launch_Drive
Telstra
Recommended Platform
Facebook
in-stream
54
Attention score
Ad size:
1:1
Ad length:
15
seconds
Platforms:
Pinterest, Facebook
Platforms:
Pinterest, Facebook
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Brand building & awareness (or other upper funnel objectives)
Open report ->
2024 Samsung FE Device Launch_Convert
Telstra
Recommended Platform
Facebook
in-stream
56.29
Attention score
Ad size:
1:1
Ad length:
10
seconds
Platforms:
Facebook, Pinterest
Platforms:
Facebook, Pinterest
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2025 Android Trading_Convert
Telstra
Recommended Platform
Facebook
in-stream
48.93
Attention score
Ad size:
1:1
Ad length:
15
seconds
Platforms:
Facebook, Pinterest
Platforms:
Facebook, Pinterest
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2025 iPhone Trading_Convert
Telstra
Recommended Platform
Facebook
in-stream
53.34
Attention score
Ad size:
1:1
Ad length:
7
seconds
Platforms:
Pinterest, Facebook
Platforms:
Pinterest, Facebook
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2025 Samsung S Series Device Launch_Convert
Telstra
Recommended Platform
Facebook
in-stream
44.67
Attention score
Ad size:
1:1
Ad length:
15
seconds
Platforms:
Facebook, Pinterest
Platforms:
Facebook, Pinterest
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2025 Mobile Plans_Convert
Telstra
Recommended Platform
Facebook
in-stream
58.16
Attention score
Ad size:
1:1
Ad length:
12
seconds
Platforms:
Facebook, Pinterest
Platforms:
Facebook, Pinterest
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2024 Black Friday Samsung Watch_Convert
Telstra
Recommended Platform
Snapchat
commercial
61.97
Attention score
Ad size:
9:16
Ad length:
10
seconds
Platforms:
Snapchat, Instagram, Facebook, TikTok, Pinterest
Platforms:
Snapchat, Instagram, Facebook, TikTok, Pinterest
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2024 Samsung Z Series Device Launch_Convert
Telstra
Recommended Platform
Facebook
in-stream
56.21
Attention score
Ad size:
1:1
Ad length:
15
seconds
Platforms:
Facebook, Pinterest
Platforms:
Facebook, Pinterest
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2024 Black Friday Google_Convert
Telstra
Recommended Platform
Snapchat
commercial
75.39
Attention score
Ad size:
9:16
Ad length:
10
seconds
Platforms:
Instagram, Snapchat, TikTok, Facebook, Pinterest
Platforms:
Instagram, Snapchat, TikTok, Facebook, Pinterest
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2025 Samsung S Series Device Launch_Drive
Telstra
Recommended Platform
Snapchat
commercial
49.99
Attention score
Ad size:
9:16
Ad length:
15
seconds
Platforms:
Instagram, Pinterest, TikTok, Snapchat, Facebook
Platforms:
Instagram, Pinterest, TikTok, Snapchat, Facebook
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Brand building & awareness (or other upper funnel objectives)
Open report ->
2024 EOFY Mobile Phones_Convert
Telstra
Recommended Platform
Facebook
in-stream
51.9
Attention score
Ad size:
1:1
Ad length:
11
seconds
Platforms:
Pinterest, Facebook
Platforms:
Pinterest, Facebook
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2024 EOFY Samsung Phone_Convert
Telstra
Recommended Platform
Facebook
in-stream
51.27
Attention score
Ad size:
1:1
Ad length:
15
seconds
Platforms:
Facebook, Pinterest
Platforms:
Facebook, Pinterest
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2025 EOFY Samsung Phones_Drive
Telstra
Recommended Platform
Snapchat
commercial
57.39
Attention score
Ad size:
9:16
Ad length:
12
seconds
Platforms:
Facebook, TikTok, Snapchat, Pinterest, Instagram
Platforms:
Facebook, TikTok, Snapchat, Pinterest, Instagram
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Brand building & awareness (or other upper funnel objectives)
Open report ->
2025 EOFY Samsung Phones_Convert
Telstra
Recommended Platform
Facebook
in-stream
48.91
Attention score
Ad size:
1:1
Ad length:
12
seconds
Platforms:
Pinterest, Facebook
Platforms:
Pinterest, Facebook
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2025 Home Internet Trading_Convert
Telstra
Recommended Platform
Facebook
in-stream
51.09
Attention score
Ad size:
1:1
Ad length:
12
seconds
Platforms:
Pinterest, Facebook
Platforms:
Pinterest, Facebook
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2025 Home Internet_Convert
Telstra
Recommended Platform
Facebook
in-stream
48.56
Attention score
Ad size:
1:1
Ad length:
9
seconds
Platforms:
Facebook, Pinterest
Platforms:
Facebook, Pinterest
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->
2025 Fetch_Convert
Telstra
Recommended Platform
Snapchat
commercial
71.32
Attention score
Ad size:
9:16
Ad length:
9
seconds
Platforms:
Pinterest, Instagram, Facebook, Snapchat, TikTok
Platforms:
Pinterest, Instagram, Facebook, Snapchat, TikTok
Platforms:
YouTube, General Web
Market:
Australia
Campaign objective:
Short term conversion (or other lower funnel objectives)
Open report ->