The simple truth is, that viewability and impressions can’t tell you if your ad has been seen or not seen. Existing metrics can be great indicators of campaign performance, but they don’t give you the human insight needed to truly measure advertising impact. And that the choices you’re making with creative or media selection could be seriously harming your brand.
Now, let’s take a look at how attention works for your ad...
*and sets the standard
Forget vanity metrics. Amplified uses human-first, real-world attention data collected through eye-tracking technology and machine learning models to give advertisers a sub-second view of audience engagement.
Here’s how we capture and quantify attention:
Real people, real environments, real distractions. Because controlled lab studies don’t reflect reality.
Attention insights across TV, CTV, social, display, OOH, and audio to compare impact across platforms.
Scaled data processing to uncover patterns, performance trends, and actionable insights at speed.
Plan smarter by predicting how your ad will perform before a single dollar is spent.
Mobile: Looking directly at the ad
Desktop: Looking directly at the ad
TV: Looking directly at the ad
Mobile: Eyes on screen, not on ad
Desktop: Eyes on screen, not on ad
TV: In the room but not looking at the TV
Mobile: Eyes not on screen, not on ad
Desktop: Eyes not on screen, not on ad
TV: TV is on but person is not in the room
But not all formats and creatives decay at the same rate.
Fast decay means all of your key messages need to be up front when the proportion of people viewing is at its highest.
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Slow decay can mean that you receive a higher active attention performance for longer periods, meaning you have captive attention for longer allowing you more time to tell your story and place branded cues.
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For this free test, we show results for a single relevant format, automatically selected based on your ad’s duration and aspect ratio. You’ll get an Attention Score for your creative alongside a benchmark for that format, so you can quickly see how you compare. We'll also show you attention decay for your ad on the relevant format, showing how attention typically drops off second-by-second across the ad.
Recommendations help you understand not just the ad, but how the platform and format shape performance. This free test shows only a small, ad-relevant subset of formats, while Amplified can test your creative across many more formats and platforms for a fuller view.
Amplified also offers deeper creative and media diagnostics beyond this free test, pinpointing what drives attention, how to improve it, and how that links to brand and business outcomes. We can additionally assess your distinctive brand assets (like logos, colours, characters, sonic cues) to show which assets are being noticed, how strongly they’re cutting through, and how to optimise their use for greater impact.
Mindshare Lithuania implemented a full-funnel Attention Strategy built around improving visual attention
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Does attention work the same for both big brands and newer brands? Amplified joined forces with Pepsico to understand how real audiences truly pay attention to campaigns.
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Pinterest and Amplified teamed up to explore how total attention, the combination of both active and passive attention, can power better outcomes.
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Spotify partnered with Amplified to run a first-of-its-kind attention measurement study in India.
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By zeroing in on attention-focused strategies, Hearts & Science, in collaboration with Amplified, enabled Allwyn to achieve greater media efficiency and set the stage for brand growth in a competitive market.
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QMS partnered with Amplified to help them understand the attentive power and value of OOH environments, resulting in the largest outdoor attention study to occur globally.
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An Post rebalanced their media approach to shift budgets to higher attention channels, off the back of outcomes from an attention research study
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Indian firm Cars24 launched in Australia early 2021 bidding to take on major competitors in the fast-growing online car sales category. Chief Customer Officer Erin Williamson needed to boost awareness and performance, fast.
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Real data, real impact—our case studies highlight how attention measurement leads to smarter spending, stronger storytelling, and superior results.
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Amplified has carried out data collections across the globe on all major platforms. And are armed with more than 59 billion human data points from over 1.3 million humans. This data has been trusted to optimise more than $1.3 billion dollars in ad spend, driving meaningful outcomes for some of the world’s biggest brands and agencies.
Creative Testing
It’s not just about where your ads run, it’s how they’re built. Our Creative Testing gives you detailed feedback on how your ads will hold attention, with platform-specific recommendations to make them work harder.
Making it easier to identify what’s working (and what isn’t) with your current creative, maximise use of your distinctive brand assets, drive growth for your brand in your category and focus on the executions and formats that capture the optimum attention from your desired audiences.
Recommended for brands and creative teams who want to bake performance into the creative process from day one.
Campaign Strategy
Our self-service SaaS platform helps media professionals plan and measure campaigns with real attention data, not assumptions.
Quickly and easily build attention-optimised media plans by simulating real campaign scenarios, predict performance and attention uplift before you go live and track how ads are really performing in-flight across every format and channel.
Designed for brands and agencies who want to maximise effectiveness and cut wasted spend, without needing a PhD to read a dashboard.
Campaign Performance
Need to discover something more specific about attention in your business? Our research services let you collect attention data for your exact requirement, across any screen, any format, any market.
Our market leading technology helps you measure the impact of your media, campaign or creative in real, natural environmentsSo that you can understand attention across specific demographics, devices and platforms, compare results to competitors or your own historic data and prove value to stakeholders using best-in-class data and scientific analysis.
Ideal for brands, platforms or media owners wanting robust, third-party-verified insight into real viewer attention.
We’re the market leaders in attention metrics who are dedicated to helping our customers grow
At Amplified, we don’t just measure attention - we redefine it.
While others rely on surface-level metrics and lab-based assumptions, our real-world, science-backed insights empower you to outperform, outsmart, and outlast the competition with campaigns that drive impact where it matters most.
World’s largest attention dataset
Online and offline media
Natural environment testing
Lab environment testing
Granular reporting and insights
Global coverage
End-to-end attention solutions
Gaze tracking
Pose estimation
Facial detection
API Integrations
Multi-human measurements (attention, context, emotion)
Native platforms
Simulated portals
Transparent unit of measure
Granular attention metrics (active, passive, non-attention)
Meaningful brand outcomes and metrics (short and long-term)
Attention seconds by ad and format
Validated, peer-reviewed methodologies
Scalable for all campaign and media
Grounded in academia
Ethical, compliant and transparent data processes
Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.
