Attention by Amplified

The SaaS Platform Redefining Media Performance

In a world overloaded with impressions, clicks and vanity metrics, real human attention is what separates wasted spend from true impact. Amplified’s SaaS platform brings together the most advanced attention measurement and optimisation tools, giving brands, agencies and platforms the power to plan, validate, and optimise their media strategies - all in one place.

Strategy and Planning

Attention-first media planning

Stop relying on outdated reach metrics and start building media plans based on real attention data. Our platform helps you:

Identify the most effective channels and formats

for high-attention placements

Run scenario-based planning

to understand attention trade-offs across different media strategies

Benchmark against category and industry norms

ensuring your media choices are backed by real-world insights

Strategy and Planning

Strategy reports that move beyond guesswork

From pre-campaign planning to mid-flight optimisation, our media strategy reports provide clarity on:

The real value of your inventory

by showing which placements and creatives are truly capturing attention

Creative effectiveness

ensuring your branding lands where it matters most

Performance insights to enhance ROI

proving the link between attention and outcomes

Verification and Measurement

In-flight attention analysis

Good strategy doesn’t stop at launch. With in-flight attention verification, you can:

The real value of your inventory

across digital, programmatic, CTV and more

Creative effectiveness

ensuring your branding lands where it matters most

Performance insights to enhance ROI

proving the link between attention and outcomes

Amplifying Brand Love: Aer Lingus Case Study with TAM Ireland

Aer Lingus achieved a 14% uplift in brand consideration and a 10% increase in purchase intent by leveraging TAM Ireland’s strategy and Amplified's attention metrics.
14%
Uplift in brand consideration
10%
Increase in purchase intent

Why choose attention by Amplified?

Unlike generic media analytics tools, our platform is built from the ground up on real human attention data. Captured in natural viewing environments and refined through advanced machine learning.

No guesswork, just science

Rigorously validated attention data at your fingertips

Seamless integrations

API-ready insights for easy implementation into existing workflows

Privacy-first measurement

Compliant with global data protection standards

Feature section

Start making media work smarter

With the industry's most accurate, scalable and ethical attention platform, Amplified gives you the power to plan, measure and optimise every campaign based on what really matters, real human engagement.

🚀 Ready to take control of your media performance?

Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform
Campaign Performance

Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Platform
Creative Testing

Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.