Attention Partnerships

Elevate your media & measurement strategy

The future of advertising belongs to those who understand and optimise human attention. Brands, agencies and platforms are moving beyond outdated metrics, integrating attention into planning, measurement and media trading. If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.

Let’s push the attention economy forward, together.

Why Amplified?

What a partnership with Amplified delivers

When it comes to attention measurement, not all vendors are created equal. Amplified is the global leader, setting the gold standard for accuracy, scale, and real-world application.

Custom Attention Solutions

Work with us to build a tailored attention strategy that aligns with your business objectives.

Access to Proprietary Research

Gain insights from our industry-leading studies, shaping the next era of advertising measurement.

Exclusive Attention Data & Analytics

Tap into unmatched attention datasets for deeper consumer insights, creative effectiveness and media impact.

Bespoke Training & Consultancy

Empower your teams with advanced attention expertise, from data interpretation to strategic application.

Amplified look beyond

Who our partnerships are for

Platforms & Publishers

Validate ad inventory quality, set benchmarks and prove real audience engagement to buyers.

Agencies & Holding Groups

Embed attention intelligence into planning, media buying, and performance tracking for maximum impact.

Brands & Advertisers

Build attention-led marketing strategies, optimise creative and media performance, and maximise ROI.

Industry Innovators

From trade bodies to research leaders, we partner with those who want to shape the future of advertising.

By understanding where and how consumers engage, brands can plan smarter, optimise creative, and drive real-world outcomes.

Ready to lead the attention economy?

Attention is redefining advertising, and a partnership with Amplified can help you drive that change.

🚀 If you’re serious about measuring real human engagement, optimising media with attention, and staying ahead of industry shifts, let’s talk.

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Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform
Campaign Strategy
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Use attention measurement to plan, predict and optimise campaigns. Maximise engagement and ROI with attention-driven media planning.

Attention benchmarks
Benchmark channel and format performance
Channel and format analysis
Find the right channels and formats to maximise impact and optimise spend
Audience analysis
Discover how your audience views different formats
Creative recommendations
Optimise engagement of your creative
Attention-adjusted™️ reach
Uncover the disparity between planned reach and real human attention
Media plan optimiser
Optimise campaign spend using the power of attention
Platform
Campaign Performance
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Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Live attention performance
Get attention insights for every ad placement.
Attention decay
Gain insights into how attention diminishes for each ad view.
Platform
Creative Testing
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Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

Coming soon
Take your creative to the next level and maximise performance

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Services
Integrations
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Seamlessly plug attention data into your existing tools, enhancing planning and in-flight measurement with real-time insights.

Media planning intelligence
Feed attention metrics directly into your planning or buying tools to optimise investment before a campaign goes live
In-flight verification
Measure real attention to validate campaign performance in real time, no tracking tags required
Services
Research
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Capture real human attention data from live ad environments to uncover deep insights into audience engagement.

Measure the performance of your platform
Prove your ad inventory’s value with verified attention insights to boost sales and attract premium advertisers
Campaign and creative insights
Benchmark your campaign performance with attention standards and gain insights to boost engagement and ROI
Tailored studies
If you can dream it, we can measure it. Answer your unique business questions with best-in-class attention science
Services
Analysis
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Get expert attention analysis to optimise creative performance and media strategy. Whether testing new assets or bringing your own data for deeper insights.

Creative testing (managed service)
Test your ad creative across all major social media channels
Bring-Your-Own Data (BYOD)
Already have campaign data? Measure how well your ads performed and where improvements can be made

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.

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