To propel your brand forward, it must be both known and remembered. This necessitates advertising that doesn't just reach audiences but resonates with them. However, in environments teeming with distractions, securing focus is challenging. Without human attention, advertising lacks impact, it's as straightforward as that.
Advertising puts your brand front and centre, building Mental Availability, the likelihood that consumers think of you when it’s time to buy. The more attention your ads get, the stronger that availability becomes. Short-Term Advertising Strength (STAS) measures how much an ad influences brand choice, but without real human attention, neither STAS nor Mental Availability stand a chance.
Collect campaign-specific attention data from real individuals in authentic environments. Evaluate your brand against competitors and assess whether your distinctive assets are capturing attention.
Utilise these insights to:
Generate attention-based scenarios for channel allocations, understanding the true quality of advertising inventory.
This enables you to:
Attention metrics provide scientific data to evaluate the quality of your media inventory, eliminating guesswork. Whether choosing between Facebook Stories and YouTube Pre-roll, or deciding on ad durations, attention benchmarks and insights guide you to formats that promise optimal engagement.
Attention isn’t static, it fluctuates throughout a campaign based on creative, placement and audience behaviour. In-flight measurement allows brands to track how their ads perform in real time and make data-driven adjustments to maximise impact.
With continuous attention tracking, brands can:
By leveraging in-flight attention insights, advertisers gain real-time adaptability, ensuring that their campaigns don’t just run, but continuously improve, delivering stronger outcomes with every impression.
Incorporating attention metrics into your advertising strategy offers tangible benefits:
Allocate budgets to channels and formats that secure the highest attention, reducing wastage.
Ads that capture active attention are more likely to be remembered, driving conversions and fostering brand loyalty.
Tailor creative content to maintain viewer focus, leading to higher engagement and business growth.
Embracing attention metrics can revolutionize your advertising efforts, turning passive viewers into active customers. Let's collaborate to make your brand not just seen, but truly noticed.
