Introducing AttentionAI

Stop measuring impressions.
Start maximising attention.

Meet AttentionAI - modelled human attention at scale. Predict how real audiences will engage with your ad before a single dollar goes live.

50B+real human attention data points

Enquire about AttentionAI Explore our research

Not proxies.

We don’t infer attention we model it from observed behaviour.

Not viewability.

Served is not seen. We measure what the eyes actually do.

Not guesswork.

Predictions calibrated against billions of real human signals.

Not a black box.

Decision-ready outputs your strategy and creative teams can act on.

More clarity,

less waste,

better outcomes

The problem with the status quo

Most campaigns optimise impressions.
Few optimise attention.

Reach≠engagement

A million eyeballs that scroll past tell you nothing about impact.

Viewability≠impact

An ad served in-view isn’t an ad that was watched. We know the difference.

Impressions≠outcomes

If you can’t predict attention, you’re gambling with media spend.

It’s time to move from reporting performance to shaping it before it happens.

Ground Breaking · AttentionAI

Modelled human attention,
at scale.

You don’t get a static report. You get creative and mediaspecific, decision-ready data wired directly into the choices your team makes every week.

How it works

You upload your creative

Your creative asset is uploaded into the AttentionAI engine.

We analyse every frame

Each frame is analysed to quantify the impact of faces, objects, motion, and text -> the creative’s attention DNA.

We model against billions of real human attention behaviours

Your creative’s predicted attention curve, calibrated to the exact format and placement.

See how AttentionAI works

Attention second-by-second

One model. Infinite ways to improve media.

For the team making the ad.
And the team buying the media.

One human attention model, infinite ways to activate it - giving teams a consistent, evidence-based view of how creative and media are likely to perform across every decision point.

Creative optimisation Media planning

“It’s like having attention data from 20,000 people looking at your ad.

Optimise my creative

Predict which version hooks viewers in the first three seconds.

See exactly where attention drops and why.

Make human-centric changes, or pick the best-performing cut, before go-live.

“It’s like having insights from 20,000 impressions for your ad.

Plan with attention data

See predicted attention by channel and format, side by side.

Shift budget toward environments that generate the strongest attention.

Stop paying for placements your audience never really watches.

How Amplified does attention differently

Grounded in real human behaviour
not lab conditions, not viewability proxies.

50B+

Real human attention data points captured in natural ad environments, not staged lab conditions.

Lab-environment testingReal audiences, in real feeds

We capture attention where ads actually live not in a sterile testing room.

Proxies layered onto viewabilityObserved eye and gaze behaviour

Viewability tells you an ad rendered. We tell you whether anyone watched.

Black-box AI scoringModels you can interrogate

Decision-ready outputs your strategists, creatives and clients can defend.

We model from observed human behaviour, not proxy metrics layered onto viewability. That’s what makes our predictions commercially reliable.

The research division

Need deep validation?
We measure attention in the real world.

Our research division runs the bespoke studies that calibrate AttentionAI and sits behind every benchmark in the platform.

Field measurement

Eye-tracking in live environments

Real consumers, real devices, real attention captured where ads actually run.

2m+ participants

Cross-market

Bespoke cross-market studies

Custom research engineered to your brand, category and regional benchmark questions.

21+ markets surveyed

Methodology

Gold-standard validation

Peer-reviewed methods that hold up to scrutiny from media partners and procurement alike.

Industry-audited

Research is deep.

AttentionAI is scalable.

Together, they redefine human measurement.

Explore bespoke research Talk to our team

Mindshare Lithuania implemented a full-funnel Attention Strategy built around improving visual attention

+89%

Increase in slogan attribution

Does attention work the same for both big brands and newer brands? Amplified joined forces with Pepsico to understand how real audiences truly pay attention to campaigns.

4x more uplift

per second of active attention

Pinterest and Amplified teamed up to explore how total attention, the combination of both active and passive attention, can power better outcomes.

+6.7%

attentive seconds per $

Spotify partnered with Amplified to run a first-of-its-kind attention measurement study in India.

+50% Brand Uplift

Measured from Video Ads

By zeroing in on attention-focused strategies, Hearts & Science, in collaboration with Amplified, enabled Allwyn to achieve greater media efficiency and set the stage for brand growth in a competitive market.

Up to 20%

Boost in ad recall

QMS partnered with Amplified to help them understand the attentive power and value of OOH environments, resulting in the largest outdoor attention study to occur globally.

up to 9x more likely

to exceed attention thresholds

An Post rebalanced their media approach to shift budgets to higher attention channels, off the back of outcomes from an attention research study

4 months

Ahead of schedule

Indian firm Cars24 launched in Australia early 2021 bidding to take on major competitors in the fast-growing online car sales category. Chief Customer Officer Erin Williamson needed to boost awareness and performance, fast.

Best month in sales

Ever!

Case studies

See how attention changes the game

Real data, real impact. Our case studies highlight how attention measurement leads to smarter spending, stronger storytelling, and superior results.

Case studies ->

See what our clients say

Real attention, real results

"The Amplified team are geniuses at what they do! We actually ran two bespoke projects on attention and each time they were more than just a vendor – they took on the role of consultants and advisors – ideating with us on how to craft a unique perspective on attention as well as creating bespoke solutions for our project."

Cara Pantano

Director of Partner Research & Sales Insights, Yahoo inc

"Foxtel Media’s long-standing partnership with Amplified reflects our ongoing commitment to delivering high-impact, audience-focused advertising. Amplified’s expertise in attention-based measurement has complemented Foxtel Media’s strategy of continually refining ad effectiveness and driving meaningful engagement."

Mark Frain

CEO of Foxtel Media

"Karen and her team apply such rigor to their testing and are absolute experts of understanding human attention (and a pleasure to work with to boot!). They lent their inquisitive minds to our SCA project, to pioneer a new way to test human attention, which enabled Radio to be a part of the important Attention conversation. We’re eager to continue our journey with Amplified."

Abi Wallis

Southern Cross Austereo

"The Amplified platform is a very powerful quality measure of attention for comparing media platforms and will be a valuable additional layer on top of our DNA audience segments. We are excited to see what the combination of attention research and our proprietary tools can bring to our clients."