In the dimmed glow of the cinema, where the aroma of popcorn fills the air and mobile phones are (hopefully) silenced, you've got a golden opportunity to capture undivided attention. At Amplified, we ensure your pre-show advertisements don't just play, they leave a lasting impression.
Cinema is the zenith of high-attention environments. Think about it: the doors are closed, the lights are down, all seats face forward, and the screen is colossal. It's a setting meticulously designed to minimise distractions and maximise focus.
Here's how we categorise audience attention:
We don't rely on guesswork. Using specialised camera hardware optimised for low-light environments, we've conducted extensive studies across Australia, New Zealand and the USA. By capturing genuine eye-gaze data from actual cinema-goers, our machine learning models translate this information into actionable attention metrics.
Our methodology includes:
This comprehensive analysis provides a true omnichannel comparison, ensuring your cinema advertising strategy is both effective and efficient.
Incorporating attention metrics into your cinema advertising strategy isn't just insightful, it's profitable. Here's how:
With 80% active attention and 20% passive attention, cinema offers a zero-wastage environment. You get all the eyeballs you pay for
Develop ads that not only attract but maintain viewer attention, leading to higher engagement
Ads that secure active attention are more likely to be remembered, driving conversions and brand growth.
By focusing on human attention, you bridge the gap between assumed engagement and reality, leading to more effective campaigns.
Attention is the foundation of effective advertising, and we’re here to help you unlock it. With our data-backed insights, you can go beyond "airing ads" to delivering campaigns that stick, resonate, and drive action.
Understanding and leveraging attention can transform your pre-show advertising efforts. Let's turn passive viewers into active engagers.
