Traditional performance metrics tell you part of the story, but attention reveals how your ads are actually connecting. With Amplified, you don’t have to wait for post-campaign wrap-ups to know what worked. Our in-flight measurement fits seamlessly into your reporting, giving you a smarter, real-time view of what’s landing - and what small shifts could drive even better outcomes.
Amplified’s in-flight measurement makes it easier to spot where attention is peaking, and where minor changes could drive a major impact. Designed to complement your existing reporting processes, our solution helps you validate what’s working, identify quick wins and make optimisations backed by science (not speculation).
Get granular visibility into how your display and video ads are actually being seen, across general web, CTV and more.
Understand where viewer attention drops off and how to make slight creative tweaks that keep your audience engaged.
See which placements are holding attention longer, so you can adjust spend toward higher-performing inventory.
Redirect investment mid-campaign to the channels and formats delivering the highest attention, and greater returns.
Know how your ads stack up with platform and format-specific attention benchmarks built from 38B+ data points.
If you’re bold enough, you can even integrate attention measurement into your existing dashboards for seamless visibility and less platform juggling
Fine-tuned creative and media mix mid-campaign using Amplified attention insights, leading to stronger brand outcomes, at lower cost.
Optimised short-form video creative mid-flight using real attention metrics, increasing active attention and boosting brand recall among Gen Z audiences.
Improved campaign effectiveness by 11% in just two weeks by identifying where attention was dropping and reallocating spend. Estimated annual savings: $2.5M USD.
You don’t need another complicated setup. You need fast, flexible attention insights that slide right into your workflow. That’s exactly what you get with live measurement with Amplified - a simple, three-step process to get smarter, mid-flight decisions off the ground.
Amplified’s in-flight attention measurement isn’t about rethinking your whole strategy, it’s about enhancing it. Make better creative decisions, optimise media placement and improve performance metrics that matter to you like CPA, CTR and ROI. It’s a smarter way to stay ahead, while your campaign is still live.
Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.
Use attention measurement to plan, predict and optimise campaigns. Maximise engagement and ROI with attention-driven media planning.
Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.
Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.
Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance
Seamlessly plug attention data into your existing tools, enhancing planning and in-flight measurement with real-time insights.
Capture real human attention data from live ad environments to uncover deep insights into audience engagement.
Get expert attention analysis to optimise creative performance and media strategy. Whether testing new assets or bringing your own data for deeper insights.
Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.