Case studies

Unlocking growth through attention data

Real data, real impact—our case studies highlight how attention measurement leads to smarter spending, stronger storytelling, and superior results.

$1.3b

In Advertising spend optimised through our products

740

Of the world's most iconic brands use our data

Amplified provides the tools and the expertise to drive results

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Case Study: Unlocking Cinema’s Attention Advantage with Val Morgan Cinema
Val Morgan Cinema used Amplified’s eye-tracking study to prove cinema ads deliver sustained, high audience attention for smarter media planning.
5%
Increase in reach
A UK online food delivery service wanted to improve the efficiency of its AV media mix
A UK online food delivery service wanted to improve the efficiency of its AV media mix – across TV, BVOD and YT.
How OMG UK is Using Attention Data to Drive Smarter Media Decisions
OMG UK partnered with Amplified to integrate AV attention measurement into their planning toolkit
4.46%
Increase in click through rate
Optimising toward high attention inventory in-flight to generate 30% more campaign conversions
Attention verification and in-flight optimisation delivered greater active attention, CTR and conversion while reducing CAC by 30%
74%
Uplift in brand recall
Audience Group generate 74% uplift in brand recall by using custom attention-data-fed algorithm
Audience Group increased ESOM without spending on ESOV by buying to attention.
Up to 20%
Boost in ad recall
Hearts & Science's attention-led strategy drives standout results for Allwyn and The National Lottery
By zeroing in on attention-focused strategies, Hearts & Science, in collaboration with Amplified, enabled Allwyn to achieve greater media efficiency and set the stage for brand growth in a competitive market.
14%
Uplift in brand consideration
Amplifying Brand Love: Aer Lingus Case Study with TAM Ireland
Aer Lingus achieved a 14% uplift in brand consideration and a 10% increase in purchase intent by leveraging TAM Ireland’s strategy and Amplified's attention metrics.
35%
increase in campaign attention
Irish National Lottery had become acutely aware that vanity metrics were the wrong tools for impacting memory
Irish National Lottery had become acutely aware that vanity metrics were the wrong tools for impacting memory. They were the first brand to license Amplified's Campaign Strategy data and wanted it to help clarify their media mix strategy.
How AIB used attention to optimise media & creative strategy
AIB optimised their media mix and altered their creative strategy off the back of outcomes from a bespoke research study
How Irish Life used attention to optimise media mix & creative strategy
Irish Life optimised their media mix and altered their creative strategy off the back of outcomes from an attention research study
4 months
Ahead of schedule
How An Post used attention to drive better media performance
An Post rebalanced their media approach to shift budgets to higher attention channels, off the back of outcomes from an attention research study
Best month in sales
Ever!
Cars24 launched in Australia early 2021 bidding to take on major competitors in the fast-growing online car sales category
Indian firm Cars24 launched in Australia early 2021 bidding to take on major competitors in the fast-growing online car sales category. Chief Customer Officer Erin Williamson needed to boost awareness and performance, fast.
56%
More active attention
Case Study - 39 ads tested for active attention as part of Effie Effectiveness Awards Australia 2022.
39 ads tested for active attention as part of Effie Effectiveness Awards Australia 2022.
3-11%
Increased efficiency
In 2022 Omnicom Media Group were the first in the world to ingest Amplified data into their planning tools via API.
In 2022 Omnicom Media Group were the first in the world to ingest Amplified data into their planning tools via API.
8%
Increase in reach
A global toy brand wanted to improve the efficiency of its cross-channel media mix
A global toy brand wanted to improve the efficiency of its cross-channel media mix – across TV, BVOD, YT, Paid Social and programmatic video.

Amplifying Brand Love: Aer Lingus Case Study with TAM Ireland

Aer Lingus achieved a 14% uplift in brand consideration and a 10% increase in purchase intent by leveraging TAM Ireland’s strategy and Amplified's attention metrics.
14%
Uplift in brand consideration
10%
Increase in purchase intent
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See what our clients say

Real attention, real results

"The Amplified team are geniuses at what they do! We actually ran two bespoke projects on attention and each time they were more than just a vendor – they took on the role of consultants and advisors – ideating with us on how to craft a unique perspective on attention as well as creating bespoke solutions for our project."

Cara Pantano
Director of Partner Research & Sales Insights, Yahoo inc

"Foxtel Media’s long-standing partnership with Amplified reflects our ongoing commitment to delivering high-impact, audience-focused advertising. Amplified’s expertise in attention-based measurement has complemented Foxtel Media’s strategy of continually refining ad effectiveness and driving meaningful engagement."

Mark Frain
CEO of Foxtel Media

"Karen and her team apply such rigor to their testing and are absolute experts of understanding human attention (and a pleasure to work with to boot!). They lent their inquisitive minds to our SCA project, to pioneer a new way to test human attention, which enabled Radio to be a part of the important Attention conversation. We’re eager to continue our journey with Amplified."

Abi Wallis
Southern Cross Austereo

"The Amplified platform is a very powerful quality measure of attention for comparing media platforms and will be a valuable additional layer on top of our DNA audience segments. We are excited to see what the combination of attention research and our proprietary tools can bring to our clients."

Haydon Bray
Audience Precision

It’s time to Look Beyond

At Amplified, we’ve traded in clicks for connection, impressions for impact, and metrics for meaning. Whether you’re planning your next big campaign or building long-term brand equity, we’ll help you cut through the noise and find the humans who can help you grow…

So, what are you waiting for? Let’s go! 🚀

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