Case studies

Unlocking growth through attention data

Real data, real impact—our case studies highlight how attention measurement leads to smarter spending, stronger storytelling, and superior results.

$1.3b

In Advertising spend optimised through our products

740

Of the world's most iconic brands use our data

Amplified provides the tools and the expertise to drive results

Amplifying Brand Love: Aer Lingus Case Study with TAM Ireland

Aer Lingus achieved a 14% uplift in brand consideration and a 10% increase in purchase intent by leveraging TAM Ireland’s strategy and Amplified's attention metrics.
14%
Uplift in brand consideration
10%
Increase in purchase intent
See what our clients say

Real attention, real results

"The Amplified team are geniuses at what they do! We actually ran two bespoke projects on attention and each time they were more than just a vendor – they took on the role of consultants and advisors – ideating with us on how to craft a unique perspective on attention as well as creating bespoke solutions for our project."

Cara Pantano
Director of Partner Research & Sales Insights, Yahoo inc

"Foxtel Media’s long-standing partnership with Amplified reflects our ongoing commitment to delivering high-impact, audience-focused advertising. Amplified’s expertise in attention-based measurement has complemented Foxtel Media’s strategy of continually refining ad effectiveness and driving meaningful engagement."

Mark Frain
CEO of Foxtel Media

"Karen and her team apply such rigor to their testing and are absolute experts of understanding human attention (and a pleasure to work with to boot!). They lent their inquisitive minds to our SCA project, to pioneer a new way to test human attention, which enabled Radio to be a part of the important Attention conversation. We’re eager to continue our journey with Amplified."

Abi Wallis
Southern Cross Austereo

"The Amplified platform is a very powerful quality measure of attention for comparing media platforms and will be a valuable additional layer on top of our DNA audience segments. We are excited to see what the combination of attention research and our proprietary tools can bring to our clients."

Haydon Bray
Audience Precision

It’s time to Look Beyond

At Amplified, we’ve traded in clicks for connection, impressions for impact, and metrics for meaning. Whether you’re planning your next big campaign or building long-term brand equity, we’ll help you cut through the noise and find the humans who can help you grow…

So, what are you waiting for? Let’s go! 🚀