Working with their Australian agency the brand used Amplified's campaign planning data to better optimise an upcoming channel mix.

Optimising by active attention, they not only saw how the channel mix changes but they publicly reported ‘seismic’ shifts in outcomes.

“As an industry, we’ve been using a lot of proxies, viewability and other things. But we already see this as a seismic shift, because if you’re planning around active or passive attention, you’re fundamentally shifting key objectives”

Stephen Fisher, Managing Partner, Hatched Media.