Business case for attention

Attention metrics are a new concept to some people, and can take a bit of time to understand how or where to get started. At Amplified we’re with you every step of the way as your trusted attention partner.

Whether you’re part of an in-house marketing team, a media agency or a global brand, we can help you elevate your teams and strategies through the use of our industry-leading attention science and product suite.

Our range of downloadable resources can help you understand the role attention measurement can play in your business, and provide you with the foundations required to drive adoption inside your organisation.

Includes:

• The Problem of Media Spend Wastage
• A Quick Insight Into Attention
• Media Planning with Attention
• The Cost of no Adoption
• Selection Criteria for an Attention Partner
• Creative and channel testing specific to your brand
• Verify in-flight campaign performance with attention
• Getting Started
• Selecting a Partner
• Advocating for Change in Your Organisation
• Attention Vendor Checklist