You’re not just buying impressions. You’re buying attention.

You might not want to hear it, but most creative fails before it’s even seen. Amplified helps you fix that. Our science-backed attention testing tool shows how your video ad performs before you go live, so you can optimise what matters: eyes on, minds engaged.
Learn more how it works and the benefits for brands and agencies.
Start testing your creative in minutes

The process

Upload
Upload your video ads
Set brand and campaign details
Refine the brand and campaign details to ensure results are fit just for you.
Maximise
Compare attention scores and format performance, discover where your creative thrives and see recommendations tailored just for you.
What you'll get for every creative you test

In the report

Ad & campaign details

The ad, platform, formats and demographics your creative was tested against
Brand
Telecommunications company
Campaign
2025 Small Business Internet
Primary campaign objective
Short term conversion (or other lower funnel objectives)
Brand size
Category leader (50%+ market share)
First branded
moment
15
 seconds
Ad size
9:16
Ad length
15
 seconds
Market
Australia
Age group
18 - 24, 25 - 34, 35 - 44
Gender
Both
All
Creative attention score

A single, powerful score that measures how well your video creative holds attention.

The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.  

- A higher score = stronger attention performance
- Helps determine whether an ad is ready for launch or needs refinement
- Gives your team a clear, objective standard to guide creative decisions

Platform:
Facebook
Format:
stories

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
53.74
Benchmark:
35.84
Your creative
Benchmark
0
100
53.74
Benchmark:
55.18
Your creative
Benchmark
0
100
53.74
Benchmark:
49.67
Your creative
Benchmark
0
100
53.74
Benchmark:
41.06
Your creative
Benchmark
0
100
53.74
Benchmark:
53.77
Your creative
Benchmark
0
100
53.74
Benchmark:
32.26
Your creative
Benchmark
0
100
53.74
Benchmark:
46.54
Your creative
Benchmark
0
100
53.74
Benchmark:
43.82
Your creative
Benchmark
0
100
53.74
Benchmark:
40.6
Your creative
Benchmark
0
100
53.74
Benchmark:
75.59
Your creative
Benchmark
0
100
53.74
Benchmark:
49.14
Your creative
Benchmark
0
100
53.74
Benchmark:
57.38
Your creative
Benchmark
0
100
53.74
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention seconds

Active Attention captures focused, intentional viewing - the most valuable kind of engagement.

Passive Attention reflects peripheral awareness - still important for brand recall.

Together, these metrics show how much real time you have to land your message effectively.

Attention decay

Track how attention shifts second by second throughout your ad.

- Identify drop-off points where viewers lose interest
- Reveal the strongest moments of engagement
- Understand where to position your brand, offer, or call to action for maximum effect

This insight helps you tailor creative for impact at the right moment.

Attention decay
Active attention
2.78
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.08
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
12.14
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Purchase a test to get results for up to 5 formats per ad

By purchasing a test you automatically unlock results for all the available platforms and formats based on your ads aspect ratio and duration.

See the available formats and aspect ratios
Platform:
Instagram
Format:
stories

Attention

Platform and format level results showing how your ad held attention and delivered impact, second by second.
Attention score
51.66
Benchmark:
35.84
Your creative
Benchmark
0
100
51.66
Benchmark:
55.18
Your creative
Benchmark
0
100
51.66
Benchmark:
49.67
Your creative
Benchmark
0
100
51.66
Benchmark:
41.06
Your creative
Benchmark
0
100
51.66
Benchmark:
53.77
Your creative
Benchmark
0
100
51.66
Benchmark:
32.26
Your creative
Benchmark
0
100
51.66
Benchmark:
46.54
Your creative
Benchmark
0
100
51.66
Benchmark:
43.82
Your creative
Benchmark
0
100
51.66
Benchmark:
40.6
Your creative
Benchmark
0
100
51.66
Benchmark:
75.59
Your creative
Benchmark
0
100
51.66
Benchmark:
49.14
Your creative
Benchmark
0
100
51.66
Benchmark:
57.38
Your creative
Benchmark
0
100
51.66
Benchmark:
56.21
Your creative
Benchmark
0
100
Overall attention score for the creative on the selected platform and format. The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
Attention decay
Close
Click to expand
Active attention
1.82
seconds
Looking directly at the ad.
Key for conscious decisions and meaningful outcomes
Passive attention
0.05
seconds
Eyes on screen, not on ad.
Valuable for building brand recall and familiarity
Non attention
13.14
seconds
Eyes not on screen, not on ad.
Zero outcomes, wasted ad spend
Platform
Aspect ratios
Ad seconds
Facebook feed
1:1, 4:5
1-100
Facebook stories
9:16
1-100
Instagram feed
4:5
1-100
Instagram stories
9:16
1-100
TikTok feed
9:16
5-100
Snap commercial
9:16
3-100
YouTube pre-roll skippable
16:9
12-100
YouTube pre-roll non-skippable
16:9
1-100
Pinterest max width video
1:1
4-100
Pinterest standard video
9:16, 1:1, 2:3, 4:5
4-100
General Web pre-roll video
16:9
1-100
General Web outstream video
16:9
1-100

Recommendations

Actionable guidance to optimise media choices and enhance creative effectiveness based on your results.

Media recommendations

If creative cannot be changed, which media choices maximise attention?
Know where your creative performs best

Our recommendations engine identifies the formats and platforms where your current creative is most likely to drive outcomes, based on actual attention patterns and campaign objectives.

Recommended format
Snapchat
commercial

Snapchat commercials remain the strongest performer for this campaign, with a well-balanced mix of active attention (9.13s) and passive attention (0.49s). This format maximizes mid-funnel engagement and reinforces brand recall. Use this placement for reinforcement campaigns targeting all key age groups (18–54) to capitalize on attention early in the ad and maintain audience focus throughout.

Complementary format
TikTok
in-feed

TikTok in-feed ads provide a reliable secondary option to extend reach and engagement. While active attention (2.44s) is lower than Snapchat, it offers additional passive attention (0.11s), which helps build familiarity with the brand. Pair this format with Snapchat to increase overall campaign touchpoints and maintain engagement across platforms popular with younger demographics (18–34).

Reconsider format
Pinterest
standard video

Pinterest standard video underperforms for this creative, with minimal active attention (0.46s), making it unsuitable for mid-funnel objectives. Even with a strong visual platform, the ad fails to capture sustained engagement. Consider reallocating budget to Snapchat or TikTok where both active and passive attention are higher, or explore shorter, more dynamic video formats if Pinterest is strategically necessary.

Creative recommendations

If you can't influence the media, but can influence the creative.
Know how to improve your creative for maximum impact

Changes you can make to your creative to both amplify the attention gained and drive impact. Be armed with actionable insights that allow you to increase brand awareness and select the right creative execution for the format.

Branding
Needs Work

With the first branded moment occurring at 12 seconds, it’s crucial to create a stronger pre-branding hook to maintain engagement until the brand appears. Use clear visual or narrative cues early in the ad to build anticipation and context for the product. Once the brand is introduced, reinforce it immediately with prominent visuals and messaging to maximize mid-funnel recall and connection. Shortening the overall ad slightly can also help concentrate attention around the branded moment.

Ad length and format
Ineffective

Given attention decay across platforms, especially TikTok, Facebook, and Instagram stories, consider trimming the ad from 15 seconds to 8–10 seconds. Focus on key product messaging and visual hooks in the first 3–5 seconds to capture active attention. Ensure each platform’s format aligns with natural user behavior (e.g., vertical for Snapchat/TikTok, quick scene cuts for Instagram/Facebook stories) to reduce non-attention and maximize engagement efficiency.

Get ready to create video ads that captivate, connect and deliver measurable results.

One price per video asset with comprehensive reporting and analysis included.

$499

/per creative
What's included:
Attention performance metrics for your creative
Media Recommendations for all applicable channels and formats: Facebook, Instagram, YouTube, Snap, Pinterest, TikTok
Creative Recommendations to improve performance
Active, Passive and Non-attention Seconds
Second by second Attention Decay
Report emailed within 24 hours
Start testing
Looking for more?

If you need to test 5 or more creatives, our team will help coordinate your project and ensure you get comprehensive analysis for all your video ads.

We'll work with you to handle larger volumes and provide the same comprehensive analysis for all your creatives.

Get in touch
Flexible payment options to suit your workflow

Whether you need fast, self-serve testing or a formal invoicing process, we offer two easy ways to pay, by credit card or invoice, so you can choose what works best for your team.

Credit card
Most popular

Fast, self-serve, and efficient. Ideal for when you want results quickly.

Self-service: Submit your creatives any time that suits you.
Instant confirmation: You’ll receive a receipt and a confirmation once your creatives are submitted.
Fast turnaround: Get your test results within 24 hours of submission.
Instant confirmation: You’ll receive a receipt and a confirmation once your creatives are submitted.
Pay via credit card
Pay via invoice
Most popular

More flexible, ideal for teams needing formal invoicing or purchase orders.

Get in touch with our team to request an invoice.
We’ll send you the upload form and guide you through submitting your creatives.
Your test results will be delivered within 24 hours of payment being received.
Perfect for organisations that need formal billing processes.
Pay via invoice