A single, powerful score that measures how well your video creative holds attention.
The decay-weighted attention volume score indicates how well your ad holds audience attention over time, while giving more emphasis on attention captured early where people are most engaged.
- A higher score = stronger attention performance
- Helps determine whether an ad is ready for launch or needs refinement
- Gives your team a clear, objective standard to guide creative decisions
Active Attention captures focused, intentional viewing - the most valuable kind of engagement.
Passive Attention reflects peripheral awareness - still important for brand recall.
Together, these metrics show how much real time you have to land your message effectively.
Track how attention shifts second by second throughout your ad.
- Identify drop-off points where viewers lose interest
- Reveal the strongest moments of engagement
- Understand where to position your brand, offer, or call to action for maximum effect
This insight helps you tailor creative for impact at the right moment.
By purchasing a test you automatically unlock results for all the available platforms and formats based on your ads aspect ratio and duration.
Our recommendations engine identifies the formats and platforms where your current creative is most likely to drive outcomes, based on actual attention patterns and campaign objectives.
Changes you can make to your creative to both amplify the attention gained and drive impact. Be armed with actionable insights that allow you to increase brand awareness and select the right creative execution for the format.
One price per video asset with comprehensive reporting and analysis included.
Whether you need fast, self-serve testing or a formal invoicing process, we offer two easy ways to pay, by credit card or invoice, so you can choose what works best for your team.
Fast, self-serve, and efficient. Ideal for when you want results quickly.
More flexible, ideal for teams needing formal invoicing or purchase orders.
