Active attention
Eyes locked directly on your ad, this is where the magic happens.
Passive attention
The ad is on screen, but their mind might already be elsewhere.
Non attention
Scrolling right past it, time to rethink the approach.
In the fast-paced world of digital advertising, grabbing real human attention isn’t just a nice-to-have, it’s a necessity. At Amplified, we go beyond the clickbait and the scroll to help you truly connect with your audience and turn fleeting glances into lasting impressions that drive results.
Digital advertising is everywhere, but how much of it actually lands? With global ad spend climbing to over US$836 billion by 2026, the competition is fierce, and the stakes are high. But here's the catch: not all views are meaningful.
We break it down into three key types:
Attention isn’t just a vanity metric, it’s a commercial powerhouse. Here’s how incorporating attention into your strategy transforms your results:
By understanding where attention is strongest, you can focus your budget on placements that actually drive results, cutting out wasteful spending on “invisible” ads
Ads that hold active attention lead to higher engagement, better recall, and ultimately, increased conversions. Attention metrics directly correlate with stronger short-term sales and long-term brand loyalty
Knowing what resonates allows you to craft campaigns that not only stand out but also stick in your audience’s memory
Sustained attention builds emotional connections with your audience, keeping your brand top-of-mind and trusted over time.
Incorporating attention metrics into your strategy doesn’t just improve campaigns, it drives tangible business growth.
At Amplified, we don’t rely on guesswork. Using advanced eye-tracking technology and machine learning, we capture real-world data from real people in their natural environments, because that’s how attention works.
Our process analyses critical factors such as:
These insights don’t just tell you what happened, they show you how to do better.
When you use attention data, you don’t just run ads, you create meaningful connections that drive results.
Optimise campaigns mid-flight, ensuring your media spend is working harder for you.
Back your creative ideas with actionable insights and deliver measurable impact.
Prove the value of your inventory with real attention metrics, not just viewability stats.
Attention is the foundation of effective advertising, and we’re here to help you unlock it. With our data-backed insights, you can go beyond "airing ads" to delivering campaigns that stick, resonate, and drive action.
Attention is more than a buzzword, it’s the foundation of great advertising and measurable business success. Ready to turn your ads into action? With Amplified, you can stop guessing and start growing.
