Active attention
Eyes directly on your ad, bullseye!
Passive attention
Ad is in the peripheral view; noticed but not fully engaged.
Non attention
Completely overlooked, time to rethink placement or design.
In the hustle and bustle of daily life, capturing genuine human attention with out-of-home (OOH) advertising can feel like trying to stand out in a crowded street. At Amplified, we ensure your billboards and digital displays don't just blend into the background, they command attention.
Out-of-home advertising is everywhere, bus stops, billboards, digital screens - accompanying people as they commute, exercise, or grab a coffee. But not all ads are truly seen.
We categorise attention into three types:
We don't rely on guesswork. Using motion detection cameras positioned to observe OOH and digital OOH (DOOH) fixtures, we detect body and facial landmarks to estimate gaze within specific zones. Our machine learning models then translate this data into actionable attention metrics.
Our methodology includes:
This comprehensive analysis provides a true omnichannel comparison, ensuring your OOH advertising strategy is both effective and efficient.
Incorporating attention metrics into your OOH advertising strategy isn't just insightful, it's profitable. Here's how:
Allocate your budget to locations and formats that capture the most attention, reducing wastage
Develop ads that not only attract but maintain viewer attention, leading to higher engagement
Ads that secure active attention are more likely to drive conversions and brand growth
By focusing on human attention, you bridge the gap between assumed engagement and reality, leading to more effective campaigns.
Attention is the foundation of effective advertising, and we’re here to help you unlock it. With our data-backed insights, you can go beyond "airing ads" to delivering campaigns that stick, resonate, and drive action.
Understanding and leveraging attention can transform your out-of-home advertising efforts. Let's turn passers-by into engaged viewers.
